Pro Plan Bright Mind Dog Food Review
Purina Pro Plan Bright Mind Dog Food receives the Advisor’s second-highest tier rating of 4.5 stars.
The Purina Pro Plan Bright Mind product line includes the 3 dry dog foods listed below.
Each recipe includes its AAFCO nutrient profile when available… Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.
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|Purina Pro Plan Bright Mind Adult 7+ Large Breed||4.5||M|
|Purina Pro Plan Bright Mind Adult 7+ Small Breed||4.5||M|
|Purina Pro Plan Bright Mind Adult 7+ Chicken and Rice||4.5||M|
Recipe and Label Analysis
Purina Pro Plan Bright Mind Adult 7+ Chicken and Rice was selected to represent the other products in the line for detailed recipe and nutrient analysis.
Label and nutrient data below are calculated using dry matter basis.
Purina Pro Plan Bright Mind Adult 7+ Chicken and Rice
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken, poultry by-product meal, rice, whole grain corn, corn gluten meal, whole grain wheat, corn germ meal, vegetable oil (source of medium-chain triglycerides), pearled barley, fish meal, dried egg product, fish oil, natural flavor, l-arginine, soybean oil, salt, potassium chloride, calcium carbonate, vitamins [vitamin E supplement, niacin (vitamin B-3), vitamin A supplement, calcium pantothenate (vitamin B-5), thiamine mononitrate (vitamin B-1), vitamin B-12 supplement, thiamine mononitrate, riboflavin supplement (vitamin B-2), pyridoxine hydrochloride (vitamin B-6), folic acid (vitamin B-9), menadione sodium bisulfite complex (vitamin K), vitamin D-3 supplement, biotin (vitamin B-7), ], mono and dicalcium phosphate, choline chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], l-ascorbyl-2-polyphosphate (vitamin C), dried Bacillus coagulans fermentation product, garlic oil
Fiber (estimated dry matter content) = 3.4%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||33%||16%||43%|
|Calorie Weighted Basis||29%||34%||38%|
The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.
In addition to organs, this item can also include feet, beaks, undeveloped eggs and almost anything other than prime skeletal muscle.
On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.
The quality of this ingredient can vary, depending on the caliber of the raw materials obtained by the manufacturer.
We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).
The third ingredient is rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.
The next ingredient is corn. Corn is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.
For this reason, we do not consider corn a preferred component in any dog food.
The fifth ingredient lists corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.
And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.
The next ingredient is wheat, another cereal grain and subject to the same issues as corn (previously discussed).
The seventh ingredient is corn germ meal, a meal made from ground corn germ after much of the oil has been removed. Corn germ meal is a protein-rich by-product left over after milling corn meal, hominy grits and other corn products.
However, the protein found in corn germ meal (about 25% dry matter basis) must be considered when judging the meat content of this dog food.
The eighth ingredient is medium-chain triglyceride vegetable oil (MCT), a fatty-acid supplement derived from palm kernel or coconut oil.
Medium-chain triglycerides have been shown to improve cognitive function in older dogs.1
Because of its proven safety2 as well as its potential to help in the treatment of canine cognitive dysfunction syndrome (CDS), MCT can be considered a positive addition to any senior recipe.
The ninth ingredient is barley, a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.
The tenth ingredient is fish meal, another protein-rich meat concentrate.
Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.3
Unfortunately, this particular item is anonymous. Because various fish contain different types of fats, we would have preferred to have known the source species.
From here, the list goes on to include a number of other items.
But realistically, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Purina product.
With 6 notable exceptions…
First, we find dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that failed to hatch.
In any case, eggs are easy to digest and have an exceptionally high biological value.
So, one must weigh the potential benefits of feeding garlic against its proven tendency to cause subclinical damage to the red blood cells of the animal.
In addition, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added as probiotics to aid with digestion.
We also find soybean oil in this recipe. This item is red flagged here only due to its rumored (yet unlikely) link to canine food allergies.
However, since soybean oil is high in omega-6 fatty acids and contains no omega-3’s, it’s considered less nutritious than flaxseed oil or a named animal fat.
Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Chelated minerals are usually associated with higher quality dog foods.
And lastly, this food contains an item identified as vitamin K. Is this the safe natural version of vitamin K. Or is this a cleverly disguised version of the synthetic (and controversial) form of the vitamin also known as menadione?
Without knowing more, it’s impossible to judge the nature of this ingredient.
Based on its ingredients alone, Purina Pro Plan Bright Mind Dog Food looks like an average dry product.
As a group, the brand features an average protein content of 33% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 42% for the overall product line.
And a fat-to-protein ratio of about 51%.
Which means this Purina product line contains…
Above-average protein. Near-average fat. And below-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the corn gluten and corn germ meals, this looks like the profile of a kibble containing only a moderate amount of meat.
Is Purina a Good Dog Food?
Purina Pro Plan Bright Mind is a grain-inclusive dry dog food using a moderate amount of named meat and by-product meals as its dominant source of animal protein, thus earning the brand 4.5 stars.
However, those concerned about the presence of menadione in this recipe may wish to ignore our rating and look elsewhere for a different product. Or consider using diet rotation to reduce the risks associated with feeding the same dog food… continuously, for a lifetime.
Has Purina Dog Food Been Recalled?
The following automated list (if present) includes all dog food recalls since 2009 related to Purina.
- Purina Beneful and Pro Plan Dog Food Recall (3/11/2016)
- Purina One Beyond Dog Food Recall (8/30/2013)
You can view a complete list of all dog food recalls since 2009 here.
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More Purina Reviews
The following Purina dog food reviews are also posted on this website:
- Alpo Chop House Dog Food Review (Canned)
- Alpo Dog Food Review (Dry)
- Alpo Prime Cuts Dog Food Review (Canned)
- Beneful Dog Food Review (Dry)
- Beneful Dog Food Review (Tubs)
- Beneful Select 10 Dog Food Review (Dry)
- Purina Bella Natural Bites Dog Food Review (Dry)
- Purina Bella Pate Dog Food Review (Cups)
- Purina Beyond Grain Free Dog Food Review (Canned)
- Purina Beyond Simple Origins Dog Food Review (Canned)
- Purina Beyond Simply Dog Food Review (Dry)
- Purina Beyond Simply Grain Free Dog Food Review (Dry)
- Purina Beyond Superfood Blend Dog Food Review (Dry)
- Purina Dog Chow Dog Food Review (Dry)
- Purina Moist and Meaty Dog Food Review (Semi-Moist)
- Purina One SmartBlend Dog Food Review (Canned)
- Purina One SmartBlend Dog Food Review (Dry)
- Purina One SmartBlend True Instinct Dog Food Review (Canned)
- Purina One SmartBlend True Instinct Dog Food Review (Dry)
- Purina One SmartBlend True Instinct Grain Free Dog Food Review (Dry)
- Purina Pro Plan Dog Food Review
- Purina Pro Plan Focus Dog Food Review (Canned)
- Purina Pro Plan Puppy Food Review (Dry)
- Purina Pro Plan Savor Dog Food Review (Canned)
- Purina Pro Plan Savory Meals Dog Food Review (Tubs)
- Purina Pro Plan Sport Dog Food Review (Dry)
- Purina Pro Plan Veterinary Diets EN Dog Food Review (Dry)
- Purina Pro Plan Veterinary Diets HA Dog Food Review (Dry)
- Purina Puppy Chow Review (Dry)
A Final Word
The Dog Food Advisor is privately owned. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
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Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
- Pan Y et al, Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs, British Journal of Nutrition, Volume 103, Issue 12, June 2010, pp 1746-1754 ↩
- Matulka RA et al, Lack of toxicity by medium chain triglycerides (MCT) in canines during a 90-day feeding study,Food Chem Toxicol, Jan 2009, 47(1) 35-9. ↩
- Association of American Feed Control Officials ↩
- Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005) ↩
10/25/2020 Last Update