Purina Pro Plan Dog Food Review (Canned)

Mike Sagman Karan French

By

Mike Sagman
Mike Sagman

Mike Sagman

Founder

Dr Mike Sagman is the creator of the Dog Food Advisor. He founded the website in 2008, after his unquestioning trust in commercial dog food led to the tragic death of his dog Penny.

Read more
&
Karan French
Karan French

Karan French

Senior Researcher

Karan is a senior researcher at the Dog Food Advisor, working closely with our in-house pet nutritionist, Laura Ward, to give pet parents all the information they need to find the best food for their dog.

Read more

Updated: June 16, 2026

Verified by Laura Ward

Laura Ward

Laura Ward

Pet Nutritionist

Laura studied BSc (Hons) Animal Science with an accreditation in Nutrition at the University of Nottingham, before working for eight years in the pet food and nutrition industry.

Read more

Laura Ward

DogFoodAdvisor is reader supported See how


All reviews are 100% impartial but if you buy using links on this page, we may earn a referral fee.

Our Verdict

Rating:
star
star
star
star
star

Purina Pro Plan Canned product range consists of 33 recipes with ratings varying from 1.5 to 3.5 stars. The average rating of the whole range is 2 stars.

Formulated for puppies and dogs of all breeds, with targeted blends for sensitive skin and weight control.

Pros
  • Affordable
  • Whole meat, muscle or organ meat in the top five ingredients
  • Formulated by certified pet nutritionists
Cons
  • Contain anonymous & low quality ingredients

The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Product line Rating AAFCO
Purina Pro Plan Adult 7+ Sensitive Skin and Stomach with Salmon and Rice 3.5 M
Purina Pro Plan Puppy Sensitive Skin and Stomach Salmon and Rice Entrée Classic 3.5 G
Purina Pro Plan Puppy Starter Chicken Entrée 2.5 G
Purina Pro Plan Sensitive Skin and Stomach Lamb and Oat Meal Entrée in Gravy 1.5 M
Purina Pro Plan Sensitive Skin and Stomach Turkey and Oat Meal Entrée in Gravy 1.5 M
Purina Pro Plan Complete Essentials Chicken and Carrots Entrée Classic 2.5 M
Purina Pro Plan Complete Essentials Beef and Chicken Entrée Classic 2.5 M
Purina Pro Plan Sport High Protein Turkey, Duck and Quail Entrée 2.5 M
Purina Pro Plan Adult 7+ Complete Essentials Chicken and Rice Entrée Classic 3.5 M
Purina Pro Plan Sensitive Skin and Stomach Salmon and Rice Entrée Classic 3.5 M
Purina Pro Plan Complete Essentials Beef and Vegetables Entrée in Gravy 1.5 M
Purina Pro Plan Complete Essentials Lamb and Vegetables Entrée in Gravy 1.5 M
Purina Pro Plan Complete Essentials Turkey and Vegetables Entrée in Gravy 1.5 M
Purina Pro Plan Weight Management Turkey and Rice Entrée in Gravy 1.5 M
Purina Pro Plan Complete Essentials Chicken and Vegetables Entrée in Gravy 1.5 M
Purina Pro Plan Large Breed Chicken and Rice Entrée in Gravy 1.5 M
Purina Pro Plan Complete Essentials Chicken and Rice Entrée 2.5 M
Purina Pro Plan Puppy Chicken and Rice Entrée Classic 2.5 G
Purina Pro Plan Complete Essentials Turkey and Sweet Potato Entrée Classic 2.5 M
Purina Pro Plan Complete Essentials Beef and Rice Entrée Classic 2.5 M
Purina Pro Plan Large Breed Beef and Rice Entrée in Gravy 1.5 M
Purina Pro Plan Adult 7+ Beef and Rice Entrée in Gravy 1.5 M
Purina Pro Plan Complete Essentials Beef and Salmon Entrée Classic 2.5 M
Purina Pro Plan Puppy Chicken Entrée Classic 2.5 G/M
Purina Pro Plan Puppy Turkey Entrée Classic 2.5 G/M
Purina Pro Plan Sensitive Skin and Stomach Lamb and Oat Meal Entrée Classic 3.5 M
Purina Pro Plan Sensitive Skin and Stomach Beef and Oat Meal Entrée Classic 3.5 M
Purina Pro Plan Adult Weight Management Beef and Rice Entrée in Gravy 1.5 M
Purina Pro Plan Adult Weight Management Chicken and Rice Entrée in Gravy 1.5 G
Purina Pro Plan Small Breed Senior Chicken and Brown Rice Entrée 2.5 M
Purina Pro Plan Small Breed Beef and Green Beans Entrée in Gravy 1.5 M
Purina Pro Plan Small Breed Chicken and Carrots Entrée in Gravy 1.5 M
Purina Pro Plan Small Breed Puppy Chicken and Brown Rice Entrée 2.5 G

Recipe and Label Analysis

Purina Pro Plan Sensitive Skin and Stomach Salmon and Rice Entrée Classic was selected to represent the other products in the line for detailed recipe and nutrient analysis.

Purina Pro Plan Sensitive Skin and Stomach Salmon and Rice Entrée Classic

Estimated Dry Matter Nutrient Content

30.8%

Protein

21.2%

Fat

36.5%

CarbsCarbohydrates

Water, fish, liver, salmon, rice, potato protein, oatmeal, corn oil, minerals [potassium chloride, magnesium sulfate, zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, potassium iodide, sodium selenite], inulin, carrageenan, locust bean gum, tricalcium phosphate, xanthan gum, guar gum, choline chloride, vitamins [vitamin E supplement, thiamine mononitrate (vitamin B-1), niacin (vitamin B-3), calcium pantothenate (vitamin B-5), vitamin A supplement, menadione sodium bisulfite complex (vitamin K), pyridoxine hydrochloride (vitamin B-6), riboflavin supplement (vitamin B-2), vitamin B-12 supplement, biotin (vitamin B-7), folic acid (vitamin B-9), vitamin D-3 supplement]


Fiber (estimated dry matter content) = 1.5%

Red denotes any controversial items

Estimated Nutrient Content
Method Protein Fat Carbs
Guaranteed Analysis 7% 5% NA
Dry Matter Basis 30% 21% 42%
Calorie Weighted Basis 24% 41% 35%

Ingredients Analysis

The first ingredient in this dog food is water, which adds nothing but moisture to this food. Water is a routine finding in most wet dog foods.

The second ingredient is fish. This item is typically sourced from clean, undecomposed whole fish and fish cuttings of commercial fish operations.1

Without more detailed information, it’s difficult to judge the quality of this particular ingredient

In any case, fish meat is naturally rich in the 10 essential amino acids required by a dog to sustain life.

The third ingredient is liver. Normally, liver can be considered a quality component. However, in this case, the source of the liver is not identified. For this reason, it’s impossible to judge the quality of this item.

The fourth ingredient is salmon. Salmon is an oily marine and freshwater fish not only high in protein but also omega 3 fatty acids, essential oils needed by every dog to sustain life.

The fifth ingredient includes rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.

The sixth ingredient is potato protein, the dry residue remaining after removing the starchy part of a potato.

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label – a factor that must be considered when judging the actual meat content of this dog food.

The seventh ingredient is oat meal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The eighth ingredient is corn oil. Corn oil has one of the highest (and most unfavorable) omega-6 to omega-3 fatty acid ratios of any vegetable oil. Compared to almost any named animal fat, corn oil cannot be considered a quality ingredient.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Pro Plan product.

Nutrient Analysis

Based on its ingredients alone, Purina Pro Plan Sensitive Skin and Stomach Salmon and Rice Entrée Classic looks like an average wet product.

The dashboard displays a dry matter protein reading of 30.8%, a fat level of 21.2% and estimated carbohydrates of about 36.5%.

As a group, the brand features an average protein content of 43.6% and a mean fat level of 21.4%. Together, these figures suggest a carbohydrate content of 22.5% for the overall product line.

And a fat-to-protein ratio of about 51%.

Which means this Purina Pro Plan product line contains…

Above-average protein. Near-average fat. And below-average carbs when compared to a typical canned dog food.

When you consider the protein-boosting effect of the potato protein, this looks like the profile of a recipe containing a moderate amount of meat.

Purina Dog Food Recall History

The following automated list (if present) includes all dog food recalls related to Purina through June 2026.

You can view a complete list of all dog food recalls since 2009 here.

What do pet parents think?

Our Rating of Purina Pro Plan Dog Food

Purina Pro Plan is a grain-inclusive and grain free canned dog food that contains real protein in the first few ingredients. However, some ingredients could be of better quality. For example, using whole meats instead of by-products and corn, which only provide moderate nutritional value to a dog. Hence, our overall rating of 2 star.

star
star
star
star
star

Not Recommended

About

William H. Danforth founded Purina in 1894 and after a long history of company and brand development, it is now owned by Nestle. Purina sources ingredients for its dog food from various locations, including the United States, Europe, Brazil, Australia, and New Zealand.

Sources

1: Adapted by The Dog Food Advisor from the official definition of other fish ingredients as published by the Association of American Feed Control Officials

A Final Word

The Dog Food Advisor does not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.

However, we do receive a referral fee from online retailers (like Chewy or Amazon) and from sellers of perishable pet food when readers click over to their websites from ours. This helps cover the cost of operation of our free blog. Thanks for your support.

For more information, please visit our Disclaimer and Disclosure page.

Share via
Copy link