Purina Little Bites (Dry)

Rating: ☆☆☆☆☆

This Review Has Been Merged with
Purina Dog Chow

Purina Little Bites Dog Food receives the Advisor’s lowest rating of 1 star.

The Purina Little Bites product line includes one dry dog food, a recipe claimed to meet AAFCO nutrient profiles for all life stages.

Purina Little Bites

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 28% | Fat = 11% | Carbs = 52%

Ingredients: Whole grain corn, meat and bone meal, corn gluten meal, soybean meal, animal fat preserved with mixed-tocopherols (form of vitamin E), chicken, whole grain wheat, egg and chicken flavor, animal digest, brewers rice, salt, potassium chloride, l-lysine monohydrochloride, choline chloride, red 40, zinc sulfate, vitamin E supplement, ferrous sulfate, manganese sulfate, niacin, vitamin A supplement, calcium carbonate, yellow 5, blue 2, copper sulfate, calcium pantothenate, pyridoxine hydrochloride, garlic oil, vitamin B12 supplement, thiamine mononitrate, vitamin D3 supplement, riboflavin supplement, calcium iodate, menadione sodium bisulfite complex (source of vitamin K activity), folic acid, biotin, sodium selenite

Fiber (estimated dry matter content) = 5.1%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis25%10%NA
Dry Matter Basis28%11%52%
Calorie Weighted Basis26%26%48%
Protein = 26% | Fat = 26% | Carbs = 48%

The first ingredient in this dog food is corn. Corn is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The second ingredient is meat and bone meal, a dry “rendered product from mammal tissues, including bone, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents”.1

Meat and bone meal can have a lower digestibility than most other meat meals.

Scientists believe this decreased absorption may be due to the ingredient’s higher ash and lower essential amino acid content.2

What’s worse, this particular item is anonymous. It doesn’t even specify the source animal.

Even though meat and bone meals are still considered protein-rich meat concentrates, we do not consider a generic ingredient like this a quality item.

The third ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.

Compared to meat, glutens are inferior grain-based proteins lower in many of the essential amino acids dogs need for life.

This inexpensive plant-based ingredient can significantly boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fourth ingredient is soybean meal. Soybean meal is relatively useful by-product — what remains of soybeans after all the oil has been removed.

Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient is animal fat. Animal fat is a generic by-product of rendering, the same high-temperature process used to make meat meals.

Since there’s no mention of a specific animal, this item could come from almost anywhere: restaurant grease, slaughterhouse waste, diseased cattle — even (although not likely) euthanized pets.

We do not consider generic animal fat a quality ingredient.

The sixth ingredient is chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The seventh ingredient is wheat. Wheat is another cereal grain and subject to the same issues as corn (previously discussed).

After egg and chicken flavors is animal digest. Animal digest is a chemically hydrolyzed mixture of animal by-products that is usually sprayed onto the surface of a dry kibble to improve its taste.

The ninth ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

By the way, contrary to popular belief, brewers rice has nothing to do with the process of brewing beer.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With five notable exceptions

First, we’re always disappointed to find artificial coloring in any dog food. Coloring is used to make the product more appealing to you, not your dog. After all, do you really think your dog cares what color his kibble is?

Next, garlic oil may be a controversial item. We say “may be” here because we are not certain of the oil’s chemical relationship to raw garlic itself.

Although most experts favor the ingredient for its numerous health benefits, garlic (in rare cases) has been linked to Heinz body anemia in dogs.3

However, the limited professional literature we surveyed provided no definitive warnings regarding the use of garlic — especially when used in small amounts (as it likely is here).

In addition, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Purina Little Bites Dog Food
The Bottom Line

Judging by its ingredients alone, Purina Little Bites Dog Food looks to be a below-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 28%, a fat level of 11% and estimated carbohydrates of about 52%.

And a fat-to-protein ratio of about 40%.

Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the corn gluten and soybean meals, this looks like the profile of a kibble containing a below average amount of meat.

Bottom line?

Purina Little Bites is a plant-based dry dog food using a below average amount of unspecified meat and bone meal as its main source of animal protein, thus earning the brand 1 star.

Not recommended.

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Notes and Updates

05/23/2015 Last Update

  1. Association of American Feed Control Officials, 2008 Edition
  2. Shirley RB and Parsons CM, Effect of Ash Content on Protein Quality of Meat and Bone Meal, Department of Animal Sciences, University of Illinois, Poultry Science, 2001 80: 626-632
  3. Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005)