Purina One SmartBlend True Instinct (Dry)


Rating: ★★☆☆☆

Purina One SmartBlend True Instinct Dog Food earns the Advisor’s second-lowest tier rating of 2 stars.

The Purina One SmartBlend True Instinct product line includes three dry dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

  • Purina One SmartBlend True Instinct with Real Salmon and Tuna# [M]
  • Purina One SmartBlend True Instinct with Real Turkey and Venison [M]
  • Purina One SmartBlend True Instinct Grain Free with Real Chicken and Sweet Potato (2.5 stars) [M]

Purina One SmartBlend True Instinct with Real Turkey and Venison was selected to represent both products in the line for this review.

Purina One SmartBlend True Instinct with Real Turkey and Venison

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 34% | Fat = 19% | Carbs = 39%

Ingredients: Turkey, corn gluten meal, soy flour, animal fat preserved with mixed-tocopherols, poultry by-product meal (source of glucosamine), whole wheat, whole corn, soybean meal, brewer's rice, corn germ meal, venison, glycerin, oat meal, animal digest, calcium phosphate, calcium carbonate, salt, potassium chloride, caramel color, vitamin E supplement, sulfur, zinc sulfate, choline chloride, ferrous sulfate, manganese sulfate, niacin, vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, vitamin B12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, vitamin D3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of vitamin K activity), sodium selenite

Fiber (estimated dry matter content) = 3.4%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis30%17%NA
Dry Matter Basis34%19%39%
Calorie Weighted Basis29%39%32%
Protein = 29% | Fat = 39% | Carbs = 32%

The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.

Although corn gluten meal contains 60% protein, this ingredient would be expected to have a lower biological value than meat.

The third ingredient is soy flour, a high-protein by-product of soybean processing.

Although soy flour contains about 51% protein, this ingredient would be expected to have a lower biological value than meat.

Both corn gluten meal and soy flour are less costly plant-based products that can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fourth ingredient is animal fat. Animal fat is a generic by-product of rendering, the same high-temperature process used to make meat meals.

Since there’s no mention of a specific animal, this item could come from almost anywhere: roadkill, spoiled supermarket meat, dead, diseased or dying cattle — even euthanized pets.

For this reason, we do not consider generic animal fat a quality ingredient.

The fifth ingredient is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.

In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).

We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.

The sixth ingredient is wheat. Like corn, wheat is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.

For this reason, we do not consider wheat a preferred component in any dog food.

The seventh ingredient is corn. Corn is another cereal grain and subject to the same issues as wheat (previously discussed).

The eighth ingredient is soybean meal, a by-product of soybean oil production more commonly found in farm animal feeds.

Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The ninth ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

The next item is corn germ meal, a meal made from ground corn germ after much of the oil has been removed. Corn germ meal is a protein-rich by-product left over after milling corn meal, hominy grits and other corn products.

However, the protein found in corn germ meal (about 25% dry matter basis) must be considered when judging the meat content of this dog food.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With seven notable exceptions

First, we find glycerin. Glycerin is used in the food industry as a natural sweetener and as a humectant to help preserve the moisture content of a product.

Next, animal digest is a chemically hydrolyzed mixture of animal by-products that is typically sprayed onto the surface of a dry kibble to improve its taste.

In addition, caramel is a natural coloring agent made by caramelizing carbohydrates. It’s used by pet food manufacturers to impart a golden brown tint to the finished product.

However, the concentrated version of this ingredient commonly known as caramel coloring has been more recently considered controversial and found to cause cancer in laboratory animals.1

In any case, even though caramel is considered safe by the FDA, we’re always disappointed to find any added coloring in a pet food.

That’s because coloring is used to make the product more appealing to humans — not your dog. After all, do you really think your dog cares what color his food is?

Next, garlic can be a controversial item. Although many favor the ingredient for its claimed health benefits, garlic has been linked to Heinz body anemia in dogs.2

So, one must weigh the potential benefits of feeding garlic against its proven tendency to cause subclinical damage to the red blood cells of the animal.

We find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Additionally, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

And lastly, this recipe contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Purina One SmartBlend True Instinct Dog Food
The Bottom Line

Judging by its ingredients alone, Purina One SmartBlend True Instinct Dog Food looks like a below-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 34%, a fat level of 19% and estimated carbohydrates of about 39%.

As a group, the brand features an average protein content of 34% and a mean fat level of 19%. Together, these figures suggest a carbohydrate content of 39% for the overall product line.

And a fat-to-protein ratio of about 57%.

Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the soy flour soybean meal, corn gluten and corn germ meals in this recipe, and the pea protein contained in another recipe, this looks like the profile of a kibble containing a modest amount of meat.

Bottom line?

Purina One SmartBlend True Instinct is a plant-based dry dog food using a modest amount of named meats as its main sources of animal protein, thus earning the brand 2 stars.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Purina Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.

Dog Food Coupons
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A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

07/12/2016 Last Update

  1. Consumer Reports February 2014
  2. Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005)
  • missedgehead

    I have, and my beagle’s bowel movements were nasty. I switched him back to the True Instinct.

  • Melissa Mudgett-Mikeska

    This food has been a nightmare! Within 72 hours of starting it (and she ate this food a few years back before they took it off the market for a while) this time she fell VERY ILL!!! After multiple trips to the vet, multiple prescriptions (thinking she was having reactions to the antibiotics and switching them, then steroids and topical ointments) and missing work to stay with her to make sure she didn’t stop breathing due to the massive hives and lumps all over, especially around her neck…. I was stumped!
    She lost most of the hair on her face, has huge spots of missing fur where sores ruptured and became infected all over her back. They now look like she was burned. The whole time I’m listening to the vet but thinking maybe they don’t know what they’re talking about either, so I start searching online! I have read some of the most fearful things now about this food and as soon as I started reading some of these things I immediately started researching better foods. I switched her to Canidae and within 2 days I could see a massive change. She had diarrhea the entire time and in just 2 days of better food she’d back to normal there.
    I would recommend to anyone using this food to really keep a close eye on your pet because several animals have died and people don’t realize it’s the dog food.
    Lastly, I would like to point out that any reputable company doesn’t blocked less than perfect reviews. Check out the Purina website and try to leave a review that isn’t a 4 or 5 star review. It will tell you that you didn’t answer a question, which you did, and then everything you did is gone! A good company could handle a few unhappy customers, sounds to me like most of their reviews are less than happy pet owners.

  • SandyH.

    They eat grass because they like it. Not because their stomachs are upset. Don’t switch or switch to a higher grade with NO grain.

  • SandyH.

    Fresh is best if meats and vegetables and fruits are mixed and include a variety of them. Good choice.

  • SandyH.

    Try Peak by Rachel Ray. No GRAIN and it cost only a little more. It improved my dad’s dogs health.

  • SandyH.

    He loves it because they spray a flavoring agent on the food. He wouldn’t otherwise. Dogs aren’t ment to eat grain. Just try a higher quality food with NO grain and see how his health improves . Try Peak by Rachel Ray. No grain. Better yet, try Blue Buffalos wilderness red meats or another variety. It costs more, but you can reduce the amount you feed your dog and your dog will poop less , since the food is more nutrient dense. You can eat an all beef hamburger or you can eat a soy burger with beef flavoring , both will keep you alive , but which is more natural and less processed? Junk food will also keep you alive but at what cost to your health as you age? Vet bills are exspensive.

  • SandyH.

    Read the bag! It’s mostly GRAIN product with some meat. At least switch to a food without grains. Try Peak by Rachel Ray. It only costs a few dollars more. After all I sure you would prefer all beef burger over a soy burger coated in beef flavor on your plate. They both will keep you alive , but as you get older your health will pay the cost. Also cheaper foods will add glycerin, since it is sweet and dogs like sweet foods.

  • SandyH.

    My father was feeding his three Chihuahuas Purina One True instincts, both the beef and chicken varities. While all the dogs looked healthy, they all shredded like mad all year long. They also had a lot of tartar on their teeth. One of the dogs vomited almost daily. All three liked the food. But if you read the review carefully and completely, you WILL see that they spray a flavoring agent on the food so the dogs will eat it. Without It they wouldn’t touch it. They add coloring so we won’t reject it, since without it it would be a grayish color. Here’s the deal, humans can survive in junk food, with high salt , fat, carbs and appear healthy, but eventually it will cause health issues. The same applies to this dog food. It’s junk food. I finally got my father to switch to a better quality NO GRAIN dog food, Rachel Rays nutrish . Specifically the “PEAK” red meat variety. All three dogs now she’d very little ( except spring when they shed winter fur.) Their coats are shinny and soft. Fewer stools per day and smaller and normal in appearance. They have lots of energy and very little gas. The one that vomited all the time stopped. Dogs where never ment to eat grains! Also you can feed a smaller quantity higher grade food then low grade food, since it is more nutrient dense. So your not saving as much money as you think buying cheap dog food. Oh and since the bags are sealed, bugs can’t get in the bags, it came that way from the manufacturer.

  • Susan

    Probably where the kibble bags are being store there’s either rice weeevils or granary weevils the female drills holes in the casting of the grain, wheat, rice, rye, oats, barley,beans, she deposits her eggs then seals the hole back up then by the time you buy the bag of kibble you get what your have at the moment, it’s probably coming form the main Purina warehouse if it’s happening with alot with Purina formula’s also Purina uses grains in most of their kibbles probably why Purina is having this problem, email & tell Purina, you’ll get a refund sent out to you & then take back the kibble to Petsmart & change & get something else….Scatter a few bay leaves & cloves around your cupboards & put a few bay leaves in food containers that you store grains in…

  • haleycookie

    Yes it’s not surprising i see this a lot in purina products at my store. More than any other brand. It’s probably because the petstore has a bug problem as most pet store seem to and it only takes a tiny hole for them to infest. Might take the bag back for a refund and either try another bag or switch brands.

  • Wanda Millman

    Purchased today from PetSmart and its expiry date is May 2018 bag is full of white larvae / bugs and a nest. https://uploads.disquscdn.com/images/f68e4e1d55930e8b3b72733e564cf720ac2704adfa24f04a2d0967cfffe244e7.jpg

  • Susan

    Hi, do you have the money to buy a more expensive kibble?? when a kibble isnt balanced properly & is too high in omega 6 & real low in omega 3 you’ll find the dog will have skin problems, also he might be sensiive to an ingredient in the kibbles he’s eating & reacting, write down the first 10 ingredients in the kibble he’s eating at the moment & avoid these ingredients….
    Look for a fish, limited ingredient, grain free kibble, have you tried “4Health” sold at Tractor Supply? Do you shop Costco?? they have have Kirkland Signature Domain”” Salmon & Sweet Potato can be returned if your dog doesnt eat but I’d say he’ll eat it, dogs normally like fish, just make sure you stay around the same fat & protein % he’s eating in his favorite kibble, this can be why he doesnt eat some foods the fat may be too high & cause stomach problems?

  • Cheryl J. Trojovsky-Holmes

    Thanks for your review. My dog will only eat Purina One True Instinct Classic Ground. His hair is courser now and falling out. If it’s from Purina then I’ll have to find something else he likes, though we have been through every low quality brand of dog food at Walmart. sigh.

  • Susan

    H Matt, my cat loves the “Purina One” Cat dry kibble + pre made raw, Our Australian made Purina formula’s have a bit better ingredients then American Purina, which is a shame I think, why can’t the dogs in America get better ingredients in their Purina formulas?? Email Purina & ask them “why are the Purina Australian dog & cat formula’s have heaps better ingredients??” I have tried feeding my cat grain free dry kibbles other super market dry kibbles but Indy loves her Purina One, I do like how the Australian Purina One as 3 proteins as 1st 2nd ingredient that’s the only reason I buy it, if I don’t feed it she eats all her raw then she comes & wants my dog dry food……One thing I have noticed her coat isn’t shinny like it was when she was eating Hills Kitten & Ziwi Peak air dried Mackeral & Lamb, so the Purina One must be lacking omega 3 her coat has no shine… If I were you I would rotate with another brand that has a different protein that has none of the ingredients above that are marked in RED…. as the years go by after eating these ingredient they may cause some type of health problems, Purina make a grain free formula & Beyond Simply 9, maybe give them a try something with different ingredients….

  • Matt West
  • Matt West

    My husky loves this food.

  • Matt West

    My dog is healthier on this god. It depends on the dog and the excercise you give it.

  • Matt West

    My husky has ate it for more
    than 2 years. He is as healthy as can be. A lot has to do with the dogs excercice.

  • Trazy

    Did you ever hear from them?

  • Don Nelson

    My 6yr old male doberman is doing great on this as well. I feed a 50/50 mix of the salmon tuna and turkey venison. He has tried every food on the market but these work well for him.

  • John Ruseskas

    I have a pure bred blue Doberman , her breed is famous to have skin issues and we feed her this exact food , no issues , she loves it , she has been eating it for months so don’t waste money on the yuppie over priced dog food , I feel its a scam unless your dog has some type of issues . Just trying to save people some cash , every dog is different but don’t feel pressured to spend extra money on your dog as we all love our dogs but really this food works for her

  • Linda Bunga
  • Lindsey Straley

    All three of my girls love this food. So far, their favorite variety is the chicken and sweet potato. They all are very healthy with firm stools, shiny coats, lots of energy, and very little gas.

  • InkedMarie

    Sorry but I’m laughing….your poopy ate it? LOL

  • disqus_SBl7sCuYS7

    Go to SkeptVet dot com. Use the search engine to look up wolf and other topics. science based veterinary medicine

  • Montserrat Centeno

    It’s all about by products. Your fur baby is a small wolf. What do u think a small alpha wolf would enjoy.

  • Montserrat Centeno

    Because business waste is big money.

  • Montserrat Centeno

    Growing up on a farm I stand by ground chicken, (if bones- RAw)
    boiled pork /bovine, goat
    Vegetables including steamed pumpkin, broc, tomToes.
    … to start 🙂

  • Montserrat Centeno

    OMG!!! My poopy ate it and insists to refuse the crud.

  • Montserrat Centeno

    Thank-you… My fur baby is f’d up with this crud.

  • Montserrat Centeno

    You had a good batch Sweets… It happens

  • Montserrat Centeno

    This crap is after slaughter.

  • Montserrat Centeno

    Something is definitely wrong with this crud!

  • Montserrat Centeno

    My dog refuses it after 2 feedings.


    We had a boxer who was highly allergic to lots of things. Not only did we have to get her grain-free food, but we spent $100/mo on allergy meds. Poor girl would still scratch herself raw at times.

  • Jess Ransdell-Smith

    Dogs aren’t human. That is one of the things I find super annoying about “pet parents”. Your dog would have no problem eating your rotting corpse if you died in your home and you are worried about “animal meat” in dog food?

  • Pinewood Acres

    Has anyone tried the True Instinct Grain Free yet?

  • Nicole Sams

    My dog eats and does great. He has a shiny coat and firm stools. My dog also feels satisfied after he eats. I hope this helps.

  • theBCnut

    The problem is that sometimes they are left to rot and then put into dog food, or euthanized and then put into dog food, euthanasia drug and all. When an ingredient is not named, they can get away with a lot more. And FDA has stated, on the record, that they are not going to enforce some of the laws that are in place to protect consumers, so that allows dog food manufacturers to get away with even more unsavory practices.

  • mahoraner

    Sorry that i prefer to know what is going into my family members body! As well as mine!
    And that if i would never let anything random into MY body, why would i do that to my dog?
    Also have you ever seen “animal meat” or something like that on a human food label?

  • Jess Ransdell-Smith

    To be fair, 1000 years ago corn looked much like wheat does today and I’ll bet dogs ate it if they needed to. Corn is not part of a natural human’s diet either but we eat it.

    What I find amusing about these reviews is that the author chastises that animal fat could come from any animal as if that matters but then goes on to say that caramel coloring shouldn’t be in dog food because the dog doesn’t care what color his food is. Does the author really think the dog cares where the animal fat came from either? And why are we throwing a fit about where it comes from? Good for them for putting dead animals to good use instead of just letting them rot. One wonders if the author thinks a dog will bypass a half rotten zoo animal if it came across one thinking, “nope, that thing is a zoo animal…who knows where it’s been!”

  • Jess Ransdell-Smith

    Same. My friend feeds this to her bull terriers. When she dogsits my greyhound he normally will only eat half of his normal amount of food due to stress of us being gone. She said she tried everything to get him to eat (cottage cheese, broth, etc). At home he’s been putting his nose up to his food for us too unless we put a dollop of yogurt on it and even then he leaves his morning meal until around noon or longer and then his evening meal he might eat immediately or might wait an hour or two to finish. He just started doing this about a year or so ago. He’s 10 now and we switched him from Purina that the rescue had him on when we got him at age 4 to Iams and he’s eaten it fine until just recently, as I said. Anyway, while he was dogsat this year he gobbled up this turkey and venison that was supposed to go to my friend’s dog (her dog ate my dogs food lol) so she told us about it. I was hesitant to switch him to junkier food but after going through another bag of food he sometimes won’t eat (we ran out of yogurt one week and didn’t get to the store for two days to get more and he refused to eat at all for those two days and our Walmart is annoying for keeping things stocked. There were NO big things of yogurt this week. We had to buy small cups) I decided to get this for him last night since he’s due for more food. Mixed a cup of his old and a half cup of his new with dinner along with that yogurt dollop and he gobbled it up. This morning his breakfast was gone before hubby sent him back to bed with me. He didn’t have any poop issues when he ate it at my friend’s house and doesn’t seem to be having much problem switching now either. The way I see it, he’s old and if he likes the junkier food, I think I’m going to keep him on the junkier food. I’ve read greys shouldn’t have high protein diets anyway.

  • InkedMarie

    Read the review, that will tell you why there are more bad than good.

  • theBCnut

    Definitely true.


    They CAN. Even if they aren’t allergic, it doesn’t mean that they should have it in their diet. Can’t feed kids McDonald’s every day for the same reasons.

  • Christyna

    I got told dogs CAN be allergic from corn. Dunno if it’s true or not comin from a pet store worker.

  • Christyna

    Why is their ALWAYS more bad comments then GOOD. I’m feeding my dog Rachel ray but Prolly fixin to try purina one sensitive or tuna and salmon. The Rachel ray has been maken them eat grass like crazy!! I wish i could see some GOOD comments stead of HORRIBLE. It’s always the HORRIBLE ones you see more of. WHY???

  • Lois Stricker

    I tried the turkey and venison and both my dogs and severe food allergies , my boxer had chewed her feet raw- won’t do that again- will go back to my previous food.


    I agree with you 100%, but I think you’re talking to a wall here.

  • Crazy4dogs

    Zignature and Nature’s Variety Limited Ingredients are grain free and don’t have potato. Zignature has more protein varitey, but I personally use NV Limited Ingredients when I’m dealing with food allergies because there are so few ingredients in the formulas. I’ve had good luck with it, but it’s not cheap and I’m not sure if it’s available where you are. I’m thinking Canada, because I could only find info on it in Canadian sites. It doesn’t appear to be grain free.

    Have you tried a fish formula? Sometimes that helps if you haven’t used it before. Good luck with your pup!

  • Lucas Neault

    Well, to begin with she is a pit bull mix and has always has some sort of minor skin irritation as is prone with pit bulls. We have tried almost every available limited ingredient diet, problem is most of these contain potato which in a process of illimination I believe she has an allergy to. I have tried high end no grain brands with various proteins such as kangaroo with little luck. Our vet suggested a vegetarian diet so she was even switched to a dry vegitariain blend which was extremely expensive. Normally she is fed a brand called Actrium Holistic which she is ok on but not perfect. When purina came out with this grain free version and price comparison was on the higher end, I made a poor decision is assuming some quality control and ingredients were being used. Wow as I wrong! So be forewarned if your dog starts getting itchy red scales and scabs or starts losing fur get them off this food.

  • Crazy4dogs

    So sorry to hear about your dog’s problems. Take a look at the limited ingredient diets on this link. Pick a protein she’s never had before. Natural Balance, Zignature and Nature’s Variety (in no particular order) are good choices, but be careful in your pick. If they are not used to a good food that has a higher protein level, you will need to transition slowly. What were you feeding her prior to the True Instinct and which protein were you feeding?


  • Lucas Neault

    I tried this food due to my dogs allergies and having to avoid grains and wheat products. She loved the taste, however within a week she had to be rushed to the vet with severe rash and skin inflammation. She was immediately taken off the food and placed on antibiotics and an anti inflammatory for two weeks. She was covered in blisters and scabs for weeks and lost a lot of her fur. I will never feed my animals a purina product again.

  • mahoraner

    purina one grain free just proves that just because a food is grain free, doesn’t make it high quality.

    A food could be grain free and still contain by-products, soy, preservatives, etc
    Although the only bad grain free food i have ever seen is this one
    but i know there are still some more out there

  • dhg72

    This site is kind of a joke except that its almost criminal. Reviews are based mainly on speculation of particular health benefits with limited to no scientific evidence to support the conclusions. You’ve managed to influence people’s buying decisions on junk science and no science at all.

  • mahoraner niall

    For those who are considering this food, please read:

    Purina one true instincts with real venison and turkey sells as a 27.5 lb bag for $32.54
    While FROMM family classics adult formula sells as a 33 lb bag for $36.96

    The first 5 ingredients in Purina one true instincts with description:

    *Turkey – fresh turkey
    *corn gluten meal – a low quality grain that is a by-product from the manufacturing of human food and is also the number one GMO containing grain
    *soy flour – a by-product of soybean processing
    *animal fat – fat from an anonymous source, anything from euthanized dogs to dead zoo animals
    *poultry by-product meal – By-product from manufacturing any poultry for human consumption, and can contain anything from organs to feet

    First five ingredients of fromm adult formula with description:

    *Chicken – simply fresh chicken
    *Chicken Meal – simply dried chicken, no by-products and contains 300% more protein than fresh chicken
    * Brown Rice – whole brown rice, considered a human grade ingredient
    *Ground Pearled Barley – a high quality healthy grain that is grounded into a meal/flour and IS suitable for human consumption
    *Oatmeal – Rolled oats grounded up to make a meal consistency and IS suitable for human consumption

    So its your choice people, pay $1.05 for a pound of 4 star high quality food (fromm.)

    OR pay $1.18 for a pound of low quality 2 star food

  • mahoraner niall

    not all high quality food is epensive,

    FROMM family classics adult sells for $36.96 for 33lbs on chewy.com
    Also their mature adult formula sells for
    $34.72 for 33lbs.

    so fromm family classics adult sells for
    $1.05 a lb
    while purina one true instincts sells for
    $1.18 a lb

    So your paying MORE for lower quality ingredients.


  • mahoraner niall

    Fact: 95% of dogs dna is WOLF

  • mahoraner niall

    You obviously dont know the difference of a fact and an opinion

    Fact scientific evidence to back a statement up; example fact: the second ingredient in Purina one smart blend true instinct is corn gluten meal
    opinion, something you feel, but is not true or has not been proven true, example opinion: Purina one is a good food

    So unless or until you own a giant lab and have samples of all of the thousands of dog foods on this earth to test all of them to officially claim that purina one is a good food, it is considered an OPINION.

  • mahoraner niall

    Corn may not cause allergies, but it is not a part of a natural dogs diet.

    1,000 years ago, a dog is searching for food in the wild, “hmm, should i go use my canine teeth to eat that deer over there? or should i use my inflexible jaw to chug down an ear of corn and most likely choke on it?”

    And you may say “dogs have domesticated”

    Well their digestive system and dna disagree. A dogs dna is 95% wolf

  • mahoraner niall

    they are both made by purina

    And it is very likely they use the same sources for ingredients is different foods

  • mahoraner niall

    i couldnt agree more

  • mahoraner niall

    My old vet said that purina is the highest quality food on the market, a few days before the huge recall of 2007
    And i actually lost my first dog to purina food (a year after the huge racall), But since i wasn’t educated enough, i thought that 5 years old was a normal age for dogs to die. and i almost lost my lab (who is NOW 100% healthy) to dog chow a few years ago. and i thought it was igh quality since my vet recommended it and also when she was adopted she was on dog chow (well, puppy chow) But then 2 years later, for almost 2 months straight she wouldn’t stop puking and having diarrhea so i brought her to the vet that is in love with purina and she actually puked infront of her, an before she was about to say what she thought was wrong, she said, “what food is she on”. i told her dog chow, she said “oh, then shes fine!” then smiled like a little kid on picture day.

    But im thankful i didnt believe her and that i went straight to a new vet, and what do you know, the vet said it probably was caused by her food. so i switched her and what do you know, She stopped puking, and she no longer has diarrhea.
    Also i was just looking at some old photos of her (dog chow her) an i see her now, and she has lost A LOT of weight (she used to be 120 and at the most recent exam,she is now at the healthy 90 lbs!)

    so yeah, its hard to trust your vet when they ALMOST KILLED YOUR PET!!! Also most of them get PAYED to say “oh i feed that to my dog!”

  • BarbSmith

    I’ve been using the product for the past few months with my dogs. There are 5 other brands including vet recommended of dry food left out for them and which they can select from at any time. They appear to really like this Purina One turkey brand. No vomiting. No sickness.

  • Siacri Six

    try your pittys on the grain free version…they have eliminated 90% of the issues above..still has the chicken bi product but apon researching that i find its not much different than chicken meal…just got a few feet and beaks thrown in the mix…my dogs love the feet and heads when we slaughter our chickens for food..i guess they arent heavy in nutrients but a good tip is to take your raw meat and grind it up.(you dont need much) then smash it in with the dry food..add a few drops of water and this gives the kibble a little life in the form of necessary enzymes that help dogs digest the nutrients..they will be much less hungry and you will find them content to eat less..but im going off topic so yeah..try the grain free version.

  • Siacri Six

    coming from a person whos dog went into the vets office with a minor yeast infection in his ears and came out with a goopy vaseline like medication that is highly ottotoxic to dogs and woke up terrified and deaf the next morning (thank god i looked up the medication manufacturers warnings& removed it so he was only deaf for a month!) I would have to agree with amateria… heck ive had emergency room doctors prescribe me generic vicoden when i was wearing a bright red bracelet that read, “alergic to tylonol”…trust only what you find to be proven..not whats read or said to you!

  • Jeannie Oakes Herod

    I have had very good results feeding my puppy and now 1 and 1/2 year old Shepherd-mix, first the Purina One Puppy Blend and now the Turkey and Venison. I tried Blue, and several other brands, but she didn’t like them as well. I do however watch what treats I give her as this is the only time I have ever seen her vomit, so I restrict those to the ones which are natural, or organic…and they don’t have to be pricy either. It could be that some dogs have genetic health issues which really have less to do with the brand of dog food and more with their internal system…happens to people too. I wish everyone all the best in taking care of their fur-babys.

  • mahoraner niall

    The name lies, how do i know that? well its simple,

  • Jessica Leanna Taft

    I was hesitant to try this bzz agent product from purina… i tried the purina one grain free as my dogs are on 1/2 wellness 1/2 taste of the wild grain free…. at first they seemed to really like the taste… then a few hours later vomit… everywhere…. this is what i was afraid of… unfortunately purina dog food has a reputation of being a bad dog food and this is why… i have no intention of trying anymore purina products for the rest of my life and have no intention of recommending them to anyone… this is a honest review by a bzz agent who was given purina grain free smartblend to try..

  • My dogs lived to a very old age, and they ate Purina One.

  • Scott Torrey

    Now you have your veterinarian’s informed opinion vs. Amateria’s brilliantly articulated “uhh no”.

  • Amateria

    Uhh no and ill just leave it at that.

  • Scott Torrey
  • Scott Torrey

    This is not a Beneful review.

  • Scott Torrey

    Awesome! Listen to your vet!

  • Scott Torrey

    Purina One is good dog food. That’s a fact.

  • Scott Torrey

    Most allergies have nothing to do with corn.

  • Scott Torrey

    Two stars doesn’t worry me, and it shouldn’t worry you either. My vet feeds his dog Purina One. Purina has been making dog food a long, long time. They know what they’re doing.

  • Scott Torrey

    My vet feeds his dog Purina One, and so do I. There’s absolutely nothing wrong with this dog food. In fact, it’s a great product. Don’t buy into the designer dog food bluster.

  • LabsRawesome

    Your vet told you Purina was good? Did you read the above review? It has 13 red flagged ingredients, definitely not good.

  • Rio Brewster

    My vet told me there is nothing wrong with Purina One. My dogs are healthy and happy and one of them doesn’t eat any of the higher end dog foods.

  • Theresa Dufore Long

    Same exact story here, Debra. They also don’t have any allergies from it (which I have to watch out for) even though it contains corn.

  • Dog Lover Plus

    Class action lawsuit brought against Purina:


    “Mycotoxins are a group of toxins produced by mold found in grains, a major ingredient in Beneful. Mycotoxins pose a health risk to dogs and consumer complaints on Beneful report symptoms consistent with mycotoxin poisoning, according to the lawsuit. Cereghino said he and his team plan to collect further data and perform testing of the products for toxins.”

  • Debra Crocker

    Thanks! I do feed them venison and chicken mixed in every meal. My three would eat around the other dog foods, but actually eat this one. Stools are firm and clean, so I guess it suits them. It has even helped with my Zoey’s skin condition.

  • Crazy4cats

    Hi Debra-
    You could still mix in meat toppers like you were doing with the other foods to bump it up to a 3 star food. I tend to use more budget friendly kibble as well. But add some eggs or meat to it to make it more healthy. Good luck with your crew!

  • Debra Crocker

    I have had a terrible time trying to get my three pit bulls to eat kibbled food. I have tried everything from Call of the Wild to Kibble ‘n Bits. Even when mixed with venison, beef or chicken – they will not finish the kibble. Purina One True Instinct is the only food my dogs will eat without the addition of meat. They love it. I am not happy that this food only has 2 stars, and am worried about a few of the ingredients, but will continue to feed as long as they continue to eat it.

  • Ashley Dillon

    I personally have had bad experiences with all kinds of dog foods until this one. I have seen nothing but positive results in my own dog from this and she has a very sensitive tummy. Some people have had similar experiences with different foods. All dogs are different, so there really isn’t a best dog food unless you make your own balanced raw food at home for them. I don’t agree with the review on here but I won’t jump at anyone’s throat either. Just find a food that best works for your dogs and you. Also, I have found that coconut oil has helped a great deal with my dog in many ways including digestion.

  • minime13

    A lot of people prefer pizza over salad.

  • minime13

    What do you feed your dog?

  • minime13

    As opposed to how good other people feel about buying a higher quality of processed food? It’s all processed food, which is not a dog’s natural diet. Unless you make fresh food for your dog that includes all components of a natural diet for a canine, you’re judging people for doing the same as you. There’s not a real distinct difference in the quality of any PROCESSED food, human or animal.

  • Miss Priss


  • Miss Priss

    I use Purina One Smartblend Bison and Purina lamb Beyond. I’ve used all the expensive high end dog foods only to throw a lot of it out and have dogs end up with diarrhea or throwing up food. Purina dog food works for us. I have 20 dogs. I also give the dogs raw turkey and chicken, noodles with kale and tomatoes, and hard boiled eggs. No treats because dogs don’t need the extra calories. A treat is a piece of apple, tomato, or a carrot. For once, I found a good dry food that they all like and will eat with no waste or illnesses. I think these ratings are total BS and people should buy what works for them rather than what an “authority” recommends.

  • Bunker

    I agree that no one should be bullied into buying expensive brands of dog food. Prior to adopting my dog and being a first time dog owner, I came to this forum looking for facts on dog nutrition. I found out the pros and cons of all dog foods. And the information I found was fact based not opinion based. I was concerned reading your earlier posts, thinking how overwhelming your misinformation could be to a new pet owner. I rarely post a thing on this forum but I could not contain myself when reading your “facts”. This is why I felt the need to list the additional links above in hopes that the first time dog owner would realize there are other angles to think about too.

  • Amber Hepworth

    Credibility is a thing here. This websitemakes it very clear that it is Largely opinion based and recommends a person consult their veterinarian. No one should be intimidated to feed their pet but they also shouldnt be bullied into buying more expensive brands if their pet is doing just fine on the brand they picked up at walmart.

  • Bunker

    My concern is if a person is on this page for the first time and takes stalk in what you have to say they may become alarmed at the facts you stated without digging a bit deeper. I took the liberty to attach links that share a different point of view on the following information you posted in your comments earlier today. Hopefully pet owners will take the time to consider all avenues before making any definitive conclusions.

    1.”A dry kibble is the best option for dental health, and overall health”


    2.”Raw food diets usually end up in fatal nutritional deficiency and/or excess..”.


    3. “Also, raw food diets are almost 100% NOT recommended, eve”.


  • theBCnut

    We are no where near as closely related to cows as dogs are to wolves. As long as the human makes sure that the diet is balanced, there is nothing that a wolf eats that dogs wouldn’t thrive on, because their digestive system is nearly completely identical. Not so with cows and humans, not at all, in any way.
    I agree with many things you have said, but not that it is bad that people are going towards feeding naturally.
    Of course I can’t speak of your nutrition class, but mine was one semester of small animal and one semester of large animal. We went over rodents, rabbits, reptiles, amphibians, ferrets, cats, and dogs, not much time for any one type of animal. Everything having to do with cat and dog nutrition was based around what was available in commercial kibble, not the nuts and bolts of what dogs and cats actually require. Cats are obligate carnivores, but kibble is what they taught. We had guest lecturers from all the big companies, after that there wasn’t much time for real learning. But I have put a lot more than the time for a one semester class into educating myself about feeding dogs.
    BTW, kibble fed dogs have to get their teeth cleaned too, so obviously feeding kibble to keep teeth clean isn’t working. If you have to brush teeth anyways, why not feed something more specie appropriate, like food that has water still in it.
    In large animal nutrition, they had already figured out that they were killing horses with processed food pellets, so we learned more about what large animals actually need to thrive, not just live.

  • Amber Hepworth

    That was my point. Im not sure where you did your schooling but mine was not like that at all. We were not should on anything, Though there does seem to be a collective bias for Hill’s, I don’t know why (money). The point of the cow statement was that just because something is genetically similar, does not mean that they require the same diets. Whatever your credentialed status, I specifically said a dog’s nutrition should be considered on an INDIVIDUAL basis. Meaning those dogs that are active and/or working dogs should have a diet that caters to those needs. There is no doubt that companies are going to try to market their food brands to everyone, that is business. No bias classes don’t teach much but ‘buy this’. If we were really going to go after everyone who has ever had any class in any field that names any one brand, and say that their education was useless, them we would have no credentialed people and everyone’s education would be garbage.

  • Amber Hepworth
  • Amber Hepworth

    The raw food diet is a controversial diet. It is usually not recommended. I am sourcing my own intelligence on that matter. Pets can thrive on plenty of things and the issue with raw food diets is the deficiency or excess of certain nutrients. If someone is that focused on having their pet on a raw food diet, then they should have their pet evaluated by an animal nutrition specialist and have that person formulate a recipe that is best for them. Unless that nutritionist is involved, such as your vet, then go for it. The point with those statements is that you can’t just give your dog raw meat and vegetables or whatever you toss in the bowl and expect everything to turn out fine. Dental health in pets is important, the best thing to do for that aspect is prevent. Dogs who eat only wet or moist food are more prone to develop tartar and calculus on their teeth that dog who eat a dry kibble. A rae food diet would be a moist diet and would require more dental maitenance such as brushing teeth or trying a dental chew to prevent formation of tartar and calculus. Hence the word ALMOST. There is alot of work that goes into a raw food diet and they are incredibly expensive. Dog food is legally obligated to provide the nutrition it states that it does. If you don’t find my education as an adequate enough source, that’s fine. Stick with your veterinarians opinion and I would be satisfied that someone is actually listening to a professional in the field.

  • Amber Hepworth

    We had a n entire course dedicated to nutrition and as stated were required to be able to evaluate food brands and- with a veterinarians agreement- recommend foods on an individual basis. I wont and don’t claim to be an animal nutrition specialist, someone with those credentials would be able to go into much more detail about the subject at hand. I have an educational background in the field, I don’t consider that to be be ‘training’ from a corporation. I don’t have a bias opinion, and if I did I would be on here screaming for people to put their pets on hills or royal canin. While at school we did have an Iams representative try to sell us, but this isn’t a post about Iams. I dont buy Iams and never have. I was not sold by a company nor trained. What you did there was an uncalled for insult to my intelligence of the field and all the hard work I put in to get where I am. Instead of personal attacks, I would appreciate opposing views. And since I appear to have such a biased opinion, despite the educational background I have, can you tell me if you took your state boards, or list your credentials? If that offended you i’m sorry but that is exactly what you just did to me in your comment. I posted my opinion on the matter of nutrition, I never recommended any brand, I just said if your dog is healthy on the food that it is on, then there is no reason to change it.

  • theBCnut

    Having to fight has nothing to do with what they are meant to eat. It’s actually the dogs that work for hours, like sled dogs that need carbs, not the sedentary ones. Dogs are very efficient at converting fat to energy as needed unless they are burning the calories faster than normal for long periods.
    I was a CVT too, and my nutrition class was a whole lot of Purina says this and Hill’s says that. So were the nutrition classes of the vets I worked for, from several different universities. And so are all the CE classes. Having classes that have an obvious bias isn’t like actually learning something.
    People do not have a rumen, a reticulum, an omasum, or an abomasum. A little logic here please. If you had said we were like chimps or apes, OK, I can see that, but then of course we do thrive on a diet much like theirs.

  • Bunker

    There are many inaccuracies in your statements but the ones below especially are concerning. My vet actually takes a complete opposite point of view.

    1.A dry kibble is the best option for dental health, and overall health.

    2.Raw food diets usually end up in fatal nutritional deficiency and/or excess.

    3. Also, raw food diets are almost 100% NOT recommended, ever.

  • Bob K

    Amber – So as a CVT how much formal training did you get on pet nutrition? Sounds like most of your training is company sponsored.

  • Amber Hepworth

    In regards to which points.

  • Bunker

    Wow! You should do more research before you make a post like this Amber. Can you please share your references that support your statements?

  • Amber Hepworth

    For the record, I am a veterinary professional, NOT a vet, I am a CVT. And I have sat through the lunch and learns that companies offer. I don’t care what food they bought me for lunch that day, I still don’t care much for Royal canin or hill’s science diet.

  • Amber Hepworth

    1. I did mean sedentary. And i still mean it, our dogs are sloths compared to wolves. Our dogs do not have to fight to survive, they walk to the kitchen to get fed for the most part.
    2. No, our dogs are not wolves, period. Sure they are genetically, but even at that different breeds of dogs have av variable likeness to wolves. Humans and cows are genetically similar, but humans don’t base their nutrition on that fact. I know that in technician school we most certainly had to know about nutrition and we needed to be able to distinguish between ‘good’ and ‘bad’ ingredients and products. If a veterinarian comes to anyone who is not another veterinarian or animal nutrition specialist then he/she did not pay attention in their classes well enough. Then you have the dr. Google problem. Many vets do recommend good brands and are not biased. The only times I have seen the doctor recommend hills or royal canin is when a patient needs a prescription diet. Prescription diets are a whole new realm so i’m not even going to go there. Many people have jumped on the media bandwagon about certain ingredients being alot worse than they actually are. Dogs are NOT obligate carnivores. They can and do normally forage for plants from which they can get protein. While I myself would prefer my dog eat a food that has it’s main protein source be from an animal, plenty of dogs do fine on diets that are derived from plants [(including the DREADED gluten and corn) sarcasm, sorry couldn’t help it]. Whether or not the corn or plant used as the source is a GMO is the real issue there, but thats more of a politics rant and does not have a place on this forum. I will not dispute the fact that blue buffalo, nutro, into the wild, etc are excellent dog foods. But, point in case, many people in previous comments mention that they had switched their dogs over to what they believe to be a healthier food and instead their pets ended up with diarrhea and gastrointestinal upset. That most likely happens because the dog’s system has been shocked, and believe it or not, there is a such thing as too nutritious. People are not bad pet owners because they don’t feed there dog food thats $20/ 6lb. There are plenty of dogs out there who survive and thrive on foods like ‘alpo’, ‘moist n meaty’, or ‘kibbles and bits’. Also, raw food diets are almost 100% NOT recommended, ever. A dry kibble is the best option for dental health, and overall health. (Given there are animals which may need a softer diet at times but that would be splitting hairs, i’m assuming in this comment that the pet in question is healthy and has all of it’s teeth.) Raw food diets usually end up in fatal nutritional deficiency and/or excess.

  • Dori

    I think you meant sedentary life style.

  • theBCnut

    I don’t think sedimentary means what you think it does. Actually, I know it doesn’t.

    And dogs are nearly identical to wolves genetically. And their digestive tract has hardly changed at all either. Most vets have little to no training in nutrition or how nutrition affects overall health. The vets I’ve worked with recommend the foods that come from companies that buy them expensive lunches and taut their studies. Big business can afford studies, dogs and wolves can’t. Though at least once a month my vet tells me how lucky my dogs are because I’ve done my own research and I feed them so well, and she asks my advice on ocassion when she has a client that wants to treat the cause of a problem(commercial foods) instead of just treating the symptoms. So I don’t think that she even thinks Purina and Science Diet are the best any more. My cat vet never did.

    I agree that what a dog thrives on is definitely an individual thing, but I don’t believe that any dog does better on a strictly processed diet(which is what kibble is) rather than a none processed one, just like people are not at their best health when they are on a processed diet.

  • Amber Hepworth

    The problem with dog food these days is that consumers and companies alike put a lot of emphasis on natural diets. Many people think that since domestic dogs came from wolves that they need to eat like them. Fact is that our dogs are not wolves and they do not need the nutrition a wolf would. Compared to any wild dog really our dogs live a pretty much sedimentary lifestyle. I have not met nor worked with any vet that would recommend a raw diet either. The best food for your pet is a food they thrive on. That is usually determined on an individual basis.

  • Crazy4dogs

    This food really doesn’t have many redeeming qualities and if you read the feeding guidelines for a 75 lb dog, it’s 4 cups. I feed my 80 lb active lab about 2.5 cups of a grain free premium dog food so the cost of feeding is actually equivalent if you do the math. The VENISON is placed 11th on the ingredient list, just above the glycerin, so you really can’t even consider it a protein source. Vets may recommend it, but I know there are vets who say Beneful is a fine food. There are a lot of vets who simply don’t know/care about dog nutrition.

  • LabsRawesome

    You cannot be serious. You read the ridiculous post from Frank, and it blew your mind? LMAO.

  • Daniela Escamilla

    Mind blown o.O

  • Daniela Escamilla

    The same exact thing happened with my Akita/Rottie mix and he was at a loss for appetite. Thankfully after getting his normal food two days later he is slowly on his way to recover. Of course he eats his duck jerky treats like they’re candy tho! Other than heaving the food not much longer after ingestion, he seems like his big ol’ puppy self.

    My advice? NEVER BUY THIS BRAND. Dogs live on a main diet of protein so it’s only logical to feed then what they need right?

  • Cyndi

    Purina One is a crap food, as you can see by the 2 star review above. If you talk to a vet that really knows dog nutrition, which most vets don’t, they’ll agree. Regular vets recommend crap food so you’re dog doesn’t stay quite healthy and you have to keep coming to them to spend money when your dog gets sick from it. But if you think feeding your pet slaughterhouse waste and euthanized animals is a good food, then by all means, feed it.

  • narcosis92

    Purina ones actually an amazing dog food if you talk to a vet or anyone whos a pet professional, and the SmartBlend true instinctd probably the best made to date, with lean antioxidant protien sources, of turkey and vennison a meat as its first ingredient amd salt outside the top ten ingredients. This article is biased, inaccurate and speculatory. Any analytical article using words like may and probably is highly discredited in authenticity

  • Dori

    You’re absolutely correct. It’s like junk food because it is junk food.

  • Doug V

    I tried this once. But I could not get passed how much it is like junk food. No wonder it is only 2 stars. Dogs liked it ok just like the kids like mac & cheese. But I went ahead and put my dogs back rotating Taste of the Wild and Blue Buffalo Wilderness. So much better for them and they are back to their old healthy selves.

  • slim pickens

    My dog loves the food.Mix it with the wet.When she comes in from slurping from a puddle she bellies up to her bowl.

  • Mma Michigan

    I agree with Vicki . I have tried Blue Buffalo, Diamond, Nutro All Natural and Canidae. My pug and adopted Rhodesian Ridgeback hated them all. As a matter of fact my Rhodesian developed horrible skin irritation from the Nutro All Natural. I switched to this and it not only improved his coat in the first WEEK but he has way more energy and is happier all around.

  • Linda Johnson Ross

    For anyone who praises anything purina check out consumeraffairs.com type in purina and argue against purina “quality’. Ha corporate profits and good marketing for a horrible horrible product. Just have lots of money for future vet bills. Pay attention many of the “good dog foods”have sold out to big corporations. As far as feeding corn to your pets, ever hear of GMOS? Google it.

  • JC77

    Exactly, this food screams garbage.

  • Janey

    Now it is $30.98 on Amazon. I have been feeding this to my dog since it first came out. She loves it and she is very healthy, Her stools are just as firm as they need to be,

  • KinPa

    I alternate between TOTW, BB, and Merrick – none of which my dogs love, but I feel good about feeding to them. We had a HUGE coupon on this and bought some thinking I would mix a little into their bin. They LOVE it. Like really, really the venison one. Really. Really. Really. Of course I want to give my dogs good nutrition, but I was pleased to see them so happy. I have started to mix 1 portion of this to 2 portions of their other food and that does make me feel better. They have been on this for about 5 months now and their last vet apts were great. Hey, I have three very healthy K9s (one lab mix that is 16 and still going strong) so a little treat will not hurt them.

  • Steiny

    I have tried multiple brands of dog food. Taste of the Wild, 4Health Grain Free, Blue Buffalo and diamond naturals extreme athlete. All of which had given my dog loose stool. I made the switch to this and she has had solid stools since and she absolutely loves it. She starts to prance around when bringing it to her and will attempt to take the bowl out of my hands (95 lb female rottweiler). This has become my go to for dog food.

  • Ac

    It is me time to flag

  • Ca

    Shawna Betsy Pattu thanks for your flags and down votes
    Remember that s bad karma

  • Cavalier

    Hound dog tattletale

  • Pattyvaughn

    Yes, use common sense. We don’t always make the best dietary choices when taste is the only factor we go by. This food is the equivalent of allowing your children to grow up on McDonalds because they like it. Having it occasionally won’t hurt a thing, but living off of it may not kill you, but you won’t be the picture of health either.

  • vicki

    My dogs love this one, too. I buy ‘QUALITY’ dog food with 4 and 5 stars, but they aren’t too interested. I mix the so-called better food with this brand and they love it. I’m to the point I think we’re all being lead down a dead-end road and most of the reviews are BS. I have extremely healthy dogs and always have…years ago our choices were what? ALPO. Dogs lived to be 20 years old in the ‘olden’ days so I think reviews are much to do about nothing. Use common sense and you’ll have a healthy dog.

  • Crazy4dogs

    Has anyone else seen the incredible media blitz on this food? The commercial is on constantly pushing the 30% protein content. How sad that people will actually believe this media hype.

  • Austin Hart

    My dog loves it, but I have my reservations. I ran out of dog food and was forced to pick up this kind. My dog is a picky eater, but loves this one. No negative side effects, but I do not like paying this much for sub-par dog food.

  • Annie

    Wal mart will also take it back if you have a receipt, just tell them it made my dogs sick. I’ve did it several times. My neighbor decided she wanted to try this food, after about a week of it her dogs are sick. One is dehydrated and the other is coughing and hacking and has to take Benadryl. She told me why didn’t I listen to you lol.

  • Butchroy

    If you still have receipt you can return this food, most places will take back. Do you have a TSC nearby? They sell 4 Health Grain Free, be sure to buy the brown bag Grain Free only, NOT the white bag. The grain free is made by Ainsworth and not Diamond. Anyway, my experience with this food has been good and it is very affordable. If you can add a little canned to it that helps make it even better, they sell that at TSC too. Keep looking around at this website for more info, this place is my Bible!!! Good luck to you.

  • KC

    I read about this food on the Purina website and there was only one bad experience comments, all other being positive. There was a $3 coupon and the food was on sale so I bought it 10 days ago. My 15-year old Aussie would not touch it at first and then when there was no alternative took the spongy plastic pieces out of her dish and put them on the floor. My 13-year old terrier mix at first went after it voraciously, but then developed bathroom issues — diarrhea, soft stool, constipation (how do you have both?). Needless to say, she’s not feeling great. Day before yesterday I just took those pieces out myself before giving them their bowls, so they’ve only had the small kibble pieces since then. The worst of it for me is that I’m on limited income and have to wait for my Social Security check to replace it. I soooooo wish I had seen this website BEFORE buying this product, but found it because I was looking for the alternative to this product. I’ve done a lot of looking at websites, reviews and even going into the stores the last five days and early Tuesday will be throwing this food out and buying an optimum replacement.

  • Kekes3

    I have been feeding my pitbull the purina one lamb & rice from the time so was 8 weeks old. I recently tried purina one instincts and she loves it even more. Her energy is high so our 3 mile daily runs are fun for her. Her coat looks great and no problems with her stool. I am happy that she enjoys it and the vet gives her a clean bill of health ! Thank Purina for a quality product!

  • minime13

    Purchased this because PurinaOne is one of the brands that my dog does not have a negative reaction (as in allergic) to. During allergy season changes, she gets a scoop of dynovite with the meal. She is perfectly content, happy and healthy.

    I think some of you are being pretty harsh when people give positive feedback, especially when there is little background provided to invite such criticism. PurinaOne has a pretty good record of low occurrences of recalls on their pet products, so it is a “safe” brand. What is it hurting you to have some people feed their pets a different brand of dog food?

    I’ve had dogs all my life, and it has only been within the past 10 or so years that you have actually seen a fuss about what goes in to dog foods and the nutritional balance. Funny thing is that dog didn’t run around dropping like flies before the mainstream introduction of the more elite brand foods. So, you can drop the snobbiness.

    Good for you that you will accept “nothing but the very best” for your animals, but some of you are acting like it is animal cruelty to do any less than that. That’s unnecessary.

  • Richard J Breard

    Some people just love their dogs to DEATH!!!!!

  • Betsy Greer

    Well, no one’s written a review for it on Amazon yet…, maybe no one has bought it. ; )

  • Pattyvaughn

    I just can’t even imagine the thought processes of someone willing and happy to shell out +$2 a lb for something like this.

  • Melissaandcrew

    AND shipping????? Holy crow…

  • Melissaandcrew

    For real? Come on ladies, surely no one would pay that when so many wonderful foods are less or equal…..lol

  • Betsy Greer

    $53.38 plus $18.49 shipping. : o

  • Hound Dog Mom

    This is retailing for $53.38 for a 27 lb. bag on Amazon. Robbery.

  • Hound Dog Mom

    Hi BJ –

    That great that you found a food that your dog enjoys however taste , unfortunately, isn’t always the best indicator or of how healthy a food is. For example, if someone were to set a McDonald’s burger and fries down in front of me I would have no problem polishing it all off but that doesn’t mean that it’s good for me. If you considered mixing a wet food with a dry food? Most dogs find wet foods highly palatable and they’re actually healthier than dry foods due to their higher moisture and protein content. Because you shop at Walmart I would recommend that you check out their new Pure Balance line. The dry food is rated 3.5 stars and the wet food is rated 5 stars. The dry food is $31.88 for 30 lbs. and the wet food is $1 for a large can.

  • Alpha Biotch

    Hello. My name is Alpha Biotch. I would love to share my opinion of this particular dog food…

    It is crap.

  • mward1993

    this is a joke. “Look guys, we have 30% protein, isn’t that great?”…and then they fill it with corn, ect and call it “True Instinct” and make the bag look naturey so everyone at walmart will feel good about themselves.

  • LabsRawesome

    LMAO. I guess someone didn’t like my other reply… I have to call Bull crap (is that better?) on him. I think he has an ulterior motive, with his ridiculous postings about how great Shep dog food, and corn are for dogs. Seriously.

  • Shawna

    Baby steps :).. Sometimes planting the initial seed is all you can do…. Been there myself.. Heard something I wasn’t yet ready to understand (or hear) but it stayed in the back of my head and made it easier for me to change later on, when I was ready..

  • LabsRawesome


  • LabsRawesome

    He always thanks you, and says he learns so much from you, too bad he doesn’t apply his new found knowledge. He just goes right back to making ridiculous posts about how great Shep (and corn) are. I don’t get it. ????

  • LabsRawesome

    I know, right? You can pretty much tell he works for Shep/Aldi if you read his ridiculous posts on the Shep thread. 🙂

  • LabsRawesome

    Excuse me? You are thanking Purina? Seriously? Have you read the detailed review above, of this “food”? Please don’t feed this crap to your dog. 🙁

  • BJ

    I just bought a bag Thurs. at Walmart and my Dog LOVES this food. Ate the entire bowl full and he’s NEVER done that w/just Dry food before. Did NOT give him diarrhea either. Only Dry food I ever plan I buying again as long as he likes it. Thanks Purina.

  • Cyndi

    That is really a shame for poor Lucky. All the dogs that are getting sick and dying from this awful food aren’t so lucky either. I would think, if they loved their dog, and you asked them to look at the review for Beneful and see how horrible it is or even just google beneful reviews, they would listen to you…

  • Kikki

    Unfortunately, it’s my cousin’s mom that does the dog food shopping. I’ve decided to stop trying to share knowledge to people full of non-sense and not receptive to new information, it just makes me frustated and angry. This lady says she doesn’t let the dog eat any “human food” because it makes them smell bad. I rest my case. She was seriously about to faint when I told her I give my dogs raw knuckle bones and raw meat. At least the kiddos listen to me and we slipped Lucky some meat each time we cooked. Made me feel awesome! 😉

  • Frank J. Casella

    Thanks Shawna and all for answering my question. Excellent!

  • Storm’s Mom

    Oops, yes, I was responding to Frank, adding to what you had said 🙂

  • Shawna

    I think you put too much emphasis on the FDA and AAFCO Frank. Here’s a few examples of why I say that. This first is from Veterinarian Dr. Karen Becker.

    “The problem is obvious. Inexpensive pet foods containing very low percentages of rendered meat by-products and very high percentages of grains are certified ‘complete and balanced’ right along with premium formulas made from human-grade ingredients and biologically appropriate ratios of high quality protein, fat and moisture. And all have synthetic vitamins and minerals added.

    Based on just this one example, it’s clear that while the AAFCO Nutrient Profiles for dogs and cats have helped to develop some minimum standards for pet food production, they don’t address the quality of ingredients, or the digestibility, palatability or bioavailability of nutrients.

    To demonstrate, Dr. Jean Hofve, a holistic veterinarian and renowned expert on pet nutrition, in an article written for The Whole Dog Journal and republished here gave this example:

    “One critic of this method of feed formulation designed a “food” that met all the AAFCO nutrient profile requirements – even though the food was primarily formulated from old shoe leather, sawdust and motor oil with a multi-vitamin-mineral supplement.

    Obviously, there would be no guarantee that any animal would eat such a food, or could digest it, even though it contained all the vitamins, minerals, protein, fat, etc. that the nutrient profiles required.” http://healthypets.mercola.com/sites/healthypets/archive/2010/11/04/nutrition-provided-by-your-pet-cat-food-or-pet-dog-food.aspx

    You mentioned you got and are reading “The Devil in the Milk”. You then know the complications and problems with the US milk supply. Our government (the FDA) knows this too. The Australian government actually did something about it by genetically testing all cattle and only breeding those that didn’t carry the problem gene. NO MORE problem milk in Australia. What has the US done about it — NADDA.. They KNOW it can cause autism but haven’t even put out warnings??? Does that sound like the FDA is trying to “protect” us?

    And how bout conflicts of interest at the FDA — like the current head of the FDA being a Monsanto lawyer.. Monsanto — think genetically modified corn (and soybeans etc). A Biotech Industry lawyer making food laws???? CONFLICT ”

    On July 7, 2009, Taylor once again returned to government as Senior Advisor to the FDA Commissioner.[21] And on January 13, 2010, he was appointed to another newly created post at the FDA, this time as Deputy Commissioner for Foods.[22]

    Taylor is featured in the documentaries The Future of Food and The World According to Monsanto[23] as a pertinent example of revolving door since he is a lawyer who has spent the last few decades moving between Monsanto and the FDA and USDA.” http://en.wikipedia.org/wiki/Michael_R._Taylor

    Don’t think for even one minute that the government has your dogs’ (or your kids’) best interest in mind when it comes to food… SAD BUT VERY TRUE… 🙁

  • Pattyvaughn

    LOL!! I’m assuming you are actually speaking to Frank, not me. I totally agree with you. Feeding the minimum requirements to sustain life is not a good approach to nutrition and will not promote excellent health, which is what I want for my dog.

  • Storm’s Mom

    “Complete and balanced” merely means “A “complete and balanced” pet food must be substantiated for nutritional adequacy” – ADEQUACY!! So, as long as a food is “adequate” for a dog, it’s good to go as far as the FDA is concerned. Call me crazy, but “adequate” is just not good enough for me/Storm. The thing is they don’t have an “upper limit” to strive for for optimal health, as it were…or even a guideline of what that might be. So, some dog companies (like the one you are so fond of defending) only go as far as producing to the minimum so that they say “complete and balanced” ..because they can. That’s inexcusable, as far as I am concerned. But, in terms of advertising, it’s actually all they need to do, and all they can do. It’s neither deceptive advertising nor “more truth to the advertising than we (want to) believe”. It’s truth based on some very very low government regulated standards (ie, protein only needs to be 18%, which is the level at which life is minimally SUSTAINED in a dog). But the public generally doesn’t know/understand that..and/or doesn’t care… so companies can get away with a ton as far as producing “sub optimal” foods. That’s why DFA is soooooo important!!




  • Pattyvaughn

    ‘why is the FDA so strong on “balanced nutrition” (dog food) more so than human food, yet not as strong on the use of deceptive advertising’? Or is it there is more truth to the advertising than we ( want to ) believe?”

    I know why they are so strong on “balanced nutrition” (dog food) more so than human food. Poeple do not buy themselves one single bakery product and eat it day in and day out for life, but that is what people do with their dogs. There are goverment sponsored ads all over Saturday morning TV and in all different kinds of periodicals telling us that we need to eat a variety of food. The government isn’t spending that kind of time or money on educating pet owners about the essentials of pet health. And what do the ones that we pay to educate us(vets) tell us? “Oh, just pick a food and stick with that.”

  • Cyndi

    Send them a link to the review for Beneful on this site. Most people can see for themselves, once they read the review, that it’s nothing but crap in a bag.

  • Kikki

    I agree with losul. I just got back from visiting my cousin in NY and their family dog is on Beneful (and has been for years). I ordered them some TOTW samples that my dogs are currently on and love. However, their dog refused to eat the TOTW. It’s gonna be hard to convince them that Beneful isn’t good now ..

  • Frank J. Casella

    Thanks, Cyndi, for your kind words. I’ve stopped reminding people about the rules of this site. I’ve just decided to either not answer rudeness or, if its really bad, flag them for Dr. Mike to step in. Everyone is a person and has a right to their own opinion, unless their name is on the About page as Editor and creator of this site.

  • Frank J. Casella

    Shawna, appreciate your feedback. Informative as always. There is a debate whether a dog is a herbivore, omnivore or carnivore… That is for another thread. … but not the direction I intended to go, so sorry if I led it that way. I understand ground corn is the best you can get in a kibble.

    But my main question is, again, “The more important question I think is ‘why is the FDA so strong on “balanced nutrition” (dog food) more so than human food, yet not as strong on the use of deceptive advertising’? Or is it there is more truth to the advertising than we ( want to ) believe?”

    If I understand it, what you’re saying to me is that the FDA allows corn in dog food in the same way human food has high fructose corn syrup???

    I”m not trying to defend the food, as you suggest, because I don’t have any food to defend … I’m asking about truth to the advertising …

    Back to what Dr. Mike said in his article on the truth about corn:

    “It may be OK for a dog food to contain corn. However, it’s not OK for
    a manufacturer to make such outrageous claims about this rather
    ordinary cereal grain in a deceptive attempt to mislead consumers and to
    exaggerate its true nutritional value.”

    By the way, thanks for the compliment suggesting that I’m a smart guy. I’m not as smart as I would like to be, and that is why I am here. But I am smart enough to know that I’m not as dumb as the way some people on this site ( not you ) talk to me as if I am dumb. I’ll just continue to respect them as a person, as I would like to be respected ( as you example ), and hopefully they’ll get it.

  • Shawna

    Hi Frank,

    I grew up on a farm, in Colorado, with corn fields all around me. And, my mom worked in the office at a cattle feed lot for several years as well. Corn is not healthy for cattle and it is not healthy for dogs.

    PS — I have yet to see “whole corn” in dog food. It is ALWAYS processed by extrusion and cooking at the very least.

    Look at what a “high grain diet” (as little as 50% grain–including corn) does to a COW..

    “Acid buildup can cause ulcers in animals consuming too much grain: “Then what happens is that infectious bacteria come from the rumen through the ulcers, into blood, and finally into the liver, where they cause abscesses,” Russell said. Feed additives such as antibiotics can counteract such ailments, but they further alter the ruminal microbial ecosystem, he added.

    Grains can accumulate in an animal’s intestines because they lack starch-digesting enzymes. Thus, a high-grain diet can promote an overgrowth of Clostridium perfringens, a bacterium associated with sudden death in feedlot cattle, Russell’s article suggests.

    Finally, grain-based diets can promote Escherichia coli (E. coli) within the digestive tract of cattle, and these E. coli are more likely to survive acid shocks that mimic the human gastric stomach. This discovery, first reported by Russell and colleagues in 1998 (Science, 11 September), has now been confirmed. Other USDA scientists have likewise shown that cattle switched from grain-based diets to hay were less likely to shed harmful E. coli 0157:H7 in feces.” http://www.sciencedaily.com/releases/2001/05/010511074623.htm

    Dogs have ZERO nutritional requirement for CARBS let alone grains. Imagine what a high grain diet does to a dog if cows can’t even handle it.

    Come on Frank, you’re a smart guy. Quit trying to defend the food and look at the facts…

  • Cyndi

    That’s why it’s referred to as “Puppy Crack”

  • losul

    Hey What Da,

    I don’t find that so unbelievable. These lowest quality dog foods contain things like sweeteners and concentrated flavor enhancers to entice dogs to eat them. They might even become “addicted” to them. Without those included, likely most dogs would turn up their noses at the garbage, and go for real food instead.

  • What Da

    i am being nice. Thats me being nice.

  • Cyndi

    If you don’t have anything nice to say, please don’t say anything at all. & if you don’t agree with what someone has to say, can you be nice about telling them so…

  • What Da

    Your dog ‘walked away from’ higher meat content corn free kibble to prefer corn based lower meat based kibble. what a bunch of baloney!!!!! Tell your BS story to the elementary school kids!

  • Frank J. Casella

    Shawna, I once visited a relative who is a farmer. The dog’s got into the corn, so I asked, ” I thought corn was bad for dog’s?”. Answer: “Whole corn is okay for animals, it’s how some manufacturers process it in the feed that screws it up”.

    So what you are saying may be true ….

  • What Da

    Frank your a professional BS artist. God bless you son.

  • Shawna


    Corn is not a good food for herbivores like cows. Cows that consume a diet rich in corn have to take antibiotics to prevent illness. How could a diet high in corn be good for a dog if a cow gets sick from it?

    Corn is (actually was) cheap. That’s why it is fed to cows and that’s why it is fed to dogs.

  • Frank J. Casella

    If you go back to what Dr. Mike said in his article on the truth about corn you’ll find your answer:
    “It may be OK for a dog food to contain corn. However, it’s not OK for a manufacturer to make such outrageous claims about this rather ordinary cereal grain in a deceptive attempt to mislead consumers and to exaggerate its true nutritional value.”.

    Who said cord is not good nutrition? It may not be the best, but there are some dog’s like mine who walk away from all the two to four star/ non corn foods I tried.

    For this reason, and others, there is a market for people ( and dog’s ) who are okay with corn in the food, and pick and choose from these foods in the same way others pick from the non-corn foods.

    … The food on this page and Purina is not one of my picks. …

    The more important question I think is ‘why is the FDA so strong on “balanced nutrition” (dog food) more so than human food, yet not as strong on the use of deceptive advertising’?

    Or is it there is more truth to the advertising than we ( want to ) believe?

  • Lynn

    how does purina make money from their dog foods anymore with a lot more people realizing that good nutrition is not made of corn.

  • Annie

    He gets a lil bit of fresh fruit, raw beef (steamed just a wee lil bit), organic chicken and sweet potato baby food etc. He seems to be gaining a lil bit of weight since I started giving him the baby food as an afternoon snack.

  • Robert

    Dogs needing an increase in weight benefit tremendously from tripe.

  • Annie

    I ordered it and it’ll be here sometime next week. Looking forward to feeding it and seeing how it works.

  • Hound Dog Mom

    Pro Pac is really calorie-dense – great for active dogs.

  • Adding Abady Granular food will help to put weight on. It’s over 800 calories per cup.

  • Annie

    No I never even thought of that but one of mine has trouble keeping weight on due to a super high metabolism. I’m going to be trying pro pac when it gets here.

  • Robert

    Have you tried a low protein grain-free food?

  • Storm’s Mom

    Precisely what worries me most about this food 🙁

  • Annie

    I can handle corn and some grains as my dogs can’t handle grain free but this is typical of purina. Put harmful chemicals in the food. I think every one of their foods has them. I know I won’t be feeding any of their food. When I see the commercials I think to myself u liars.

  • InkedMarie

    People who shop at the grocery store for dog food will see “true instinct” and think it’s wonderful.

  • Pattyvaughn

    That’s as good a reason as any I can think of.

  • Jae Shaw Myers

    Yeah the second I read “corn….yadda yadda” I knew it was garbage in a bag. I don’t feed my dogs ANY food with corn in it period. Corn causes so many allergy issues and digestion issues for dogs it should be illegal to use it! Especially w/the outbreaks of corn contamination in the past. I never listen to the BS the commercials say about their food, the only way to find the truth is to flip the bag over and read it for yourself. Those ingredients cut through the lies dog food companies tell in about 2 seconds flat.

  • Maybe they can’t make anything too good. Then they would have to justify all the lower quailty foods since they will still make them.

  • Hound Dog Mom

    Purina should be ashamed.