Nom Nom Dog Food Review (Fresh)

Mike Sagman  Karan French

By

Mike Sagman
Mike Sagman

Mike Sagman

Founder

Dr Mike Sagman is the creator of the Dog Food Advisor. He founded the website in 2008, after his unquestioning trust in commercial dog food led to the tragic death of his dog Penny.

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&
Karan French
Karan French

Karan French

Senior Researcher

Karan is a senior researcher at the Dog Food Advisor, working closely with our in-house pet nutritionist, Laura Ward, to give pet parents all the information they need to find the best food for their dog.

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Updated: August 5, 2024

Verified by Laura Ward

Laura Ward

Laura Ward

Pet Nutritionist

Laura studied BSc (Hons) Animal Science with an accreditation in Nutrition at the University of Nottingham, before working for eight years in the pet food and nutrition industry.

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Laura Ward

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Our Verdict

Rating:
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Nom Nom product range is made up of four recipes with ratings varying from 4.5 to 5 stars. The average rating of the whole range is 5 stars.

The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Recipe and Label Analysis

Nom Nom Turkey Fare was selected to represent the other products in the line for detailed recipe and nutrient analysis.

Nom Nom Turkey Fare

Estimated Dry Matter Nutrient Content

35.7%

Protein

17.9%

Fat

38.4%

CarbsCarbohydrates

Turkey, brown rice, eggs, carrots, spinach, dicalcium phosphate, potassium chloride, beef fat, citric acid, salt, vinegar, calcium carbonate, water, fish oil, choline bitartrate, iron amino acid chelate, vitamin E supplement, taurine, natural flavor, zinc gluconate, copper gluconate, niacin (vitamin B3), manganese gluconate, vitamin A supplement, thiamine mononitrate (vitamin B1), pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), cholecalciferol (source of vitamin D3), potassium iodide, folic acid, vitamin B12 supplement


Fiber (estimated dry matter content) = 1%

Red denotes any controversial items

Estimated Nutrient Content
Method Protein Fat Carbs
Guaranteed Analysis 10% 5% NA
Dry Matter Basis 36% 18% 38%
Calorie Weighted Basis 30% 37% 33%

Ingredients Analysis

The first ingredient in this dog food is turkey. Turkey is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of turkey”.1

Turkey is naturally rich in the ten essential amino acids required by a dog to sustain life.

The second ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The third ingredient lists eggs. Eggs are easy to digest and have an exceptionally high biological value.

The fourth ingredient includes carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

The fifth ingredient is spinach. Due to its exceptional vitamin and mineral content, spinach exhibits a remarkably high nutrient Completeness Score2 of 91.

The sixth ingredient is dicalcium phosphate, likely used here as a dietary calcium supplement.

The seventh ingredient is potassium chloride a nutritional supplement sometimes used as a replacement for the sodium found in table salt.

The eighth ingredient is beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Although it may not sound very appetizing, beef fat is actually a quality ingredient.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Nom Nom product.

With three notable exceptions

First, we find fish oil. Fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, fish oil should be considered a commendable addition.

Next, taurine is an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient.

Since taurine deficiency appears to be more common in pets consuming grain-free diets, we view its presence in this recipe as a positive addition.

An lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Nutrient Analysis

Based on its ingredients alone, Nom Nom looks like an above-average fresh dog food.

The dashboard displays a dry matter protein reading of 35.6%, a fat level of 17.9% and estimated carbohydrates of about 38.4%.

As a group, the brand features an average protein content of 33.9% and a mean fat level of 20.3%. Together, these figures suggest a carbohydrate content of 37.8% for the overall product line.

And a fat-to-protein ratio of about 61%.

Above-average protein. Above-average fat. And below-average carbs when compared to other moist dog foods.

Free of any plant-based protein boosters, this looks like the profile of a wet dog food containing a significant amount of meat.

Nom Nom Dog Food Recall History

The following automated list (if present) includes all dog food recalls related to Nom Nom through October 2024.

No recalls noted.

You can view a complete list of all dog food recalls since 2009 here.

Our Rating of Nom Nom Fresh Dog Food

The Dog Food Advisor finds Nom Nom to be an exceptional fresh wet dog food. This grain-inclusive recipe uses a significant amount of named meat as its main source of animal protein… thus earning the brand 5 stars.

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Highly Recommended

About

Who Designed Nom Nom Dog Food?

Nom Nom is nutritionally complete and balanced, designed by board-certified veterinary nutritionists.

What Are the Benefits of Feeding a Fresh Dog Food Diet?

You can read about the benefits of fresh dog food in this article: Is Fresh Dog Food Worth the Cost?

Sources

1: Adapted by the Dog Food Advisor and based upon the official definition for chicken published by the Association of American Feed Control Officials, Official Publication, 2008 Edition

2: Completeness Score is a measure of a food’s relative nutrient content and is computed by NutritionData.com from the USDA’s National Nutrient Database for Standard Reference

A Final Word

The Dog Food Advisor does not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.

However, we do receive a referral fee from online retailers (like Chewy or Amazon) and from sellers of perishable pet food when readers click over to their websites from ours. This helps cover the cost of operation of our free blog. Thanks for your support.

For more information, please visit our Disclaimer and Disclosure page.

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