Purina Beyond Superfood Blend (Dry)


Rating: ★★★☆☆

Purina Beyond Superfood Blend Dog Food receives the Advisor’s mid-tier rating of 3 stars.

The Purina Beyond Superfood Blend product line includes one dry dog food, a recipe claimed to meet AAFCO nutrient profiles for adult maintenance.

Purina Beyond Superfood Blend Salmon, Egg and Pumpkin

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 30% | Fat = 18% | Carbs = 44%

Ingredients: Salmon, brewers rice, barley, chicken meal, oat meal, beef fat preserved with mixed-tocopherols, canola meal, dried egg product, pea protein, dried yeast, pumpkin, natural liver flavor, calcium carbonate, salt, fish oil, potassium chloride, mono and dicalcium phosphate, l-lysine monohydrochloride, vitamin E supplement, zinc sulfate, choline chloride, ferrous sulfate, manganese sulfate, niacin, vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, vitamin B12 supplement, pyridoxine hydrochloride, folic acid, vitamin D3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of vitamin K activity), sodium selenite

Fiber (estimated dry matter content) = 4.5%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis26%16%NA
Dry Matter Basis30%18%44%
Calorie Weighted Basis25%38%38%
Protein = 25% | Fat = 38% | Carbs = 38%

The first ingredient in this dog food is salmon. Although it is rich in omega-3 fatty acids, raw salmon contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

The third ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.

The fourth ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The fifth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The sixth ingredient is beef fat. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Although it may not sound very appetizing, beef fat is actually a quality ingredient.

The seventh ingredient is canola meal, a by-product of canola oil production more typically used to make feed for farm animals and to produce biodiesel.

Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.

In any case, because canola meal also contains about 37% dry matter protein, this ingredient would be expected to notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The eighth ingredient is dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

The ninth ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this dog food.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With five notable exceptions

First, dried yeast can be a controversial item. Dried yeast contains about 45% protein and is rich in other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

What’s more, a vocal minority insist yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is something we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, we feel yeast should be considered a nutritious addition.

Next, fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, fish oil should be considered a commendable addition.

In addition, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Purina Beyond Superfood Blend Dog Food
The Bottom Line

Judging by its ingredients alone, Purina Beyond Superfood Blend looks like an average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 30%, a fat level of 18% and estimated carbohydrates of about 44%.

And a fat-to-protein ratio of about 62%.

Near-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the canola meal, pea protein and dried yeast, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Purina Beyond Superfood Blend is a plant-based dry dog food using a moderate amount of named meat meal as its main source of animal protein, thus earning the brand 3 stars.


Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Purina Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

08/05/2017 Last Update

  • Alexa Harvell

    4health at tractor supply ranges in price from $26-$35 for a 35lb bag. The $35 performance gets a 5 star rating from dog food advisor.

  • minnierv

    Hi Bobby dog. Thanks for your reply. I am very happy to hear that there is no recall on this food. I have a PetSmart near me and I have seen it in their store recently, it’s just that the Winn Dixie was more convenient to my driving route home from work. I won’t have a problem getting it, so I’m happy about that too. At Winn Dixie yesterday, I bought the last large bag on the shelf for $14.99 (usually $28) and 5 of the smaller bags for $4.99 ea. (usually $10.00) so were stocked for a little while anyway, lol. I will try that rotational diet, and thanks for the links. Have a wonderful day.

  • Bobby dog

    Hi minnierv:
    That’s great you found a food to ease your dog’s discomfort! I doubt they are discontinuing it the salmon recipe is still on their website. I feed a few Beyond dog and cat recipes in my rotation.

    Check out Beyond’s site, they have a store locator. Or, you could always purchase it on-line. I often buy from Chewy, Petco.com, Petsmart.com, and Petflow.

    Have you ever considered feeding a rotational diet? Since you have a food you know your dog does well on search for a few more foods. Always having a food your dog does well on is one of several benefits of feeding a rotational diet. Others would be if you can’t find your usual food, it’s discontinued, or the recipe changes and your dog no longer likes or does not do well on the new formulation. There are other healthy benefits, here’s some more info:

  • minnierv

    We adopted a Golden Retriever last July. Tried several dog foods/blends and hit on the Beyond Superfood Salmon, Egg and Pumpkin. The Golden loved it and so did my Cairn Terrier, so I continued to buy it. When we adopted the Golden, his coat was dry and somewhat thin and he had very dry, flaky skin on his belly, mid way up his sides, on his chest, his outer thighs and the top of his forearms. We really though that he had a disease called Ithyosis. That’s a congenital disease and from what I read, it is incurable. Only frequent baths and daily brushing would keep it under control. Itching was not one of the symptoms and it never seemed to bother him. We discussed having a DNA test done to determine if he carried the active gene, but never got around to it. We started noticing an amazing improvement in his coat (got much thicker and softer) and after about 3 or 4 months on this food, even the flaky skin started to diminish in flake size and quantity. We are down to brushing him about 3 times a week rather than 3 time a day now and there are very few, very tiny flakes. I add an extra tablespoon of Pumpkin Puree and a hand full of diced up canned green beans also to his twice a day meals. I just came back from my local Winn Dixie and saw that they are discontinuing carrying this food so I bought up just about all they had. I’m not aware of a recall on this particular blend. Has anyone heard anything? I sure hope not, because I know that this food had a major role in the results of my Golden boy’s much improved coat and skin.

  • Dog Lover Plus
  • Amateria

    Its nice to know that their learning and changing their bad ingredients around to better things, but they still have a ways to go and need to get rid of that vitamin k.

  • Tricia Havis

    I am trying to find ONE food that all of my dogs and foster dogs can eat that they both like, and all do well on. I keep having problems with one or other either not wanting to eat it or not digesting it well. I am trying this one with the salmon and hoping it will work. I need an affordable food, but a good one.

  • LabsRawesome

    Hi Andy, Purina Beyond Superfood Blend receives 3 stars in the review above. Rachael Ray Zero Grain gets 4 stars. http://www.dogfoodadvisor.com/dog-food-reviews/rachael-ray-nutrish-zero-grain-dog-food/

  • Andy M

    Would you rate this higher than zero grain from RR, looking for something in the medium price range that is available widely