Purina Pro Plan Focus (Canned)

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Rating: ★★★☆☆

Purina Pro Plan Focus canned dog food receives the Advisor’s mid-tier rating of 3 stars.

The Purina Pro Plan Focus product line includes seven canned dog foods, five claimed to meet AAFCO nutrient profiles for adult maintenance and two for growth (puppies).

The following is a list of recipes available at the time of this review.

  • Focus Puppy Chicken and Rice Classic
  • Focus Adult 7 Plus Beef and Rice in Gravy
  • Focus Puppy Chicken and Brown Rice Classic
  • Focus Adult Large Breed Beef and Rice in Gravy
  • Focus Adult Large Breed Chicken and Rice in Gravy
  • Focus Adult Sensitive Skin and Stomach Salmon Classic
  • Focus Adult Weight Management Turkey and Rice in Gravy

Purina Pro Plan Focus Adult Large Breed Beef and Rice in Gravy was selected to represent the other products in the line for this review.

Purina Pro Plan Focus Adult Large Breed Beef and Rice in Gravy

Canned Dog Food

Estimated Dry Matter Nutrient Content

Protein = 50% | Fat = 11% | Carbs = 31%

Ingredients: Water sufficient for processing, beef, liver, wheat gluten, chicken, rice, meat by-products, corn starch-modified, added color, potassium chloride, calcium phosphate, salt, vitamin E supplement, l-ascorbyl-2-polyphosphate (source of vitamin C), calcium carbonate, zinc sulfate, choline chloride, ferrous sulfate, niacin, thiamine mononitrate, copper sulfate, calcium pantothenate, manganese sulfate, pyridoxine hydrochloride, vitamin B12 supplement, riboflavin supplement, vitamin A supplement, folic acid, potassium iodide, vitamin D3 supplement, biotin, and sodium selenite

Fiber (estimated dry matter content) = 8.3%

Red items indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis9%2%NA
Dry Matter Basis50%11%31%
Calorie Weighted Basis46%25%29%
Protein = 46% | Fat = 25% | Carbs = 29%

The first ingredient in this dog food is water, which adds nothing but moisture to this food. Water is a routine finding in most canned dog foods.

The second ingredient is beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Beef is naturally rich in all ten essential amino acids required by a dog to sustain life.

The third ingredient is liver. Normally, liver can be considered a quality component. However, in this case, the source of the liver is not identified. For this reason, it’s impossible to judge the quality of this item.

The fourth ingredient is wheat gluten. Gluten is the rubbery residue remaining once wheat has had most of its starchy carbohydrate washed out of it.

Although wheat gluten contains 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient is rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.

The sixth ingredient includes meat by-products, an item made from slaughterhouse waste. This is what’s left of slaughtered animals after all the prime striated muscle cuts have been removed.

With the exception of hair, horns, teeth and hooves, this item can include almost any other part of the animal.1

What’s worse, this particular item is anonymous. So, the meat itself can come from any combination of cattle, pigs, sheep or goats — which can make identifying specific food allergies impossible.

Although most meat by-products can be nutritious, we do not consider such vaguely described (generic) ingredients to be as high in quality as those derived from a named animal source.

The seventh ingredient is corn starch, a starchy powder extracted from the endosperm found at the heart of a kernel of corn. Corn starch is most likely used here to thicken the broth into a gravy.

Corn starch isn’t a true red flag item. Yet we’ve highlighted here for those wishing to avoid corn-based ingredients.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, we’re always disappointed to find artificial coloring in any pet food. That’s because coloring is used to make the product more appealing to humans — not your dog. After all, do you really think your dog cares what color his food is?

And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Purina Pro Plan
Focus Canned Dog Food
The Bottom Line

Judging by its ingredients alone, Purina Pro Plan Focus canned dog food looks like a below-average wet product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 50%, a fat level of 11% and estimated carbohydrates of about 31%.

As a group, the brand features an average protein content of 46% and a mean fat level of 21%. Together, these figures suggest a carbohydrate content of 26% for the overall product line.

And a fat-to-protein ratio of about 45%.

Above-average protein. Below-average fat. And below-average carbs when compared to a typical canned dog food.

When you consider the protein-boosting effect of the wheat gluten, this looks like the profile of a wet product containing a moderate amount of meat.

Bottom line?

Purina Pro Plan Focus is a meat-based canned dog food using a moderate amount of beef, poultry or salmon as its main sources of animal protein, thus earning the brand 3 stars.

Recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Purina Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

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A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

02/19/2016 Last Update

  1. Association of American Feed Control Officials
  2. Association of American Feed Control Officials
  • Here’s a rule everyone should follow.  Just don’t buy anything Purina.  They are outsourcing dog treats from China which have killed dogs.  They knew and didn’t do anything about until recently.  If a dog food company doesn’t care about dogs, then don’t use them.  Nestle also doesn’t care about this planet.  Their spring water bottling plants are destroying some of the most beautiful places on earth.

  • belai123

    Gross food for dogs with the meat by-products. All of us animal owners should get together and tell these companies to stop!

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