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Mutts and Cats

Hi again Aimee. Way back in the early days of this Topic, you mentioned Nature’s Variety as a raw food that you have confidence in. It appears that maybe there has been a change in ownership, or maybe just a restructuring of the company. I think previously the brand name was Instinct by Nature’s Variety. But now the packaging is just Instinct – the RAW brand. But from what I can make out on website photos, the fine print on the back of the bag does say “distributed by Nature’s Variety, St. Lois, MO”.

The Instinct website I find to be a little annoying in that they don’t even say where the headquarters are located or where it is manufactured. No mention of Nature’s Variety on the website. Even under “Contact Us” there is only the email address.
When I google Nature’s Variety I get a hit that looks like it will take me to naturesvariety.com but when I click on it I go straight to the Instinct website (instinctpetfood.com). Do you know anything about a restructuring of the company? If that has happened does it change your confidence in the company?

A few years ago I did feed their canned for a while (when it was Instinct by Nature’s Variety) and one of the freeze dried boosters. I think I tried the frozen. I can’t remember for sure why I stopped feeding it.
If I can get over worrying about my dog’s alleged food allergies (from the IgE blood test), then I think I may try the frozen again, if it remains a product you like. I’m almost there, regarding the allergies, and yet still nervous about letting go of that worry.

I had recently considered Instinct but I think even before the food allergies became a concern, it was the copper and Vitamin A contents that discouraged me. The frozen beef recipe has copper 59 ppm and Vitamin A 200,000 iu/kg. Chicken is more reasonable, but still fairly high at 39 ppm for copper (Vit A 67k). But my nagging inflammation concern definitely makes me more inclined to lean toward beef. Since I would not be feeding it full time, the copper now may not be a deal breaker for me, and in fact might balance out the diet nicely.

Their full vitamin/mineral data sure looks professional and at a glance I see no anomalies. I like the fact that they show the Omega 3 and 6 contents under the GA, plus a few vitamins and minerals there too.
But the lack of substantive info on the Instinct website does cause some concern. Maybe they are just in the process of restructuring and improvements will be made. Any thoughts you have are most welcome. M&C