🐱 NEW!

Introducing the Cat Food Advisor!

Independent, unbiased reviews without influence from pet food companies

#185287 Report Abuse

Hi Patricia.

By writing “I agree that kibble should always have synthetic vitamins/minerals since Pet food manufacturers know their food is devoid of nutrition … so they add synthetic premixes. And pet owners know kibble isn’t as good as real food, so they add supplements.” in the post following my post, it makes it appear that you are agreeing with me.

I just want to clarify that I absolutely do not agree with the above statement. As I said, I believe such statements to be marketing spin.

It may interest you to know that in talking with multiple companies of freeze-dried products, I’ve found that some, including some of the companies you mentioned, have reported that after freeze drying the food, they heat and hold it at temps high enough to kill pathogens. Some companies shared they used conventional heat and others apparently by microwave. Yet they still market the food as “raw” which to me is odd since the times and temps they subject the food to are those used to cook food.

I do agree that the more you read the more confusing it can become. It is interesting to me to read publications put out by the pet industry. For example, food rotation is primarily recommended to guard against “out of stocks ” Shop keepers want to condition their customers to feel comfortable switching products so that if they are out of product A, they can sell you product B and keep the sale in house vs you going elsewhere for product A. Which brands they carry has to do with profit margin, availability and exclusivity. If /when a product enters new markets, making it easy for you to get it at other venues, shops will drop the line. Shops want you to have to return to them for purchase. Ditto for why some push frozen raw as “best”(it isn’t easily available online or in most larger stores). If someone else has exclusivity rights to a brand, a line within the brand or for brands that are widely available, shop owners may try to come up with reasons that sound plausible as to why they do not carry that product in an effort to try to switch you to a brand they can get. Shops offer sales contests, brands sponsor same. Get X number of people to switch to brand C (higher profit margin) and win a prize.
So yeah, it is confusing!