[Daniel S]

Hi there, I’m the founder of KetoNatural Pet Foods.

On the issue of ingredient commonality, chicken is BY FAR the most prevalent ingredient in our chicken recipe (and salmon is by far the most prevalent ingredient in our salmon recipe). In both cases, the meat products make up 75% or more of the formula. And, unlike most pet food companies (including at least one of the two you’ve mentioned here) when I make that claim I’m making it on a post-dehydration basis. We add our chicken to our formula AFTER it has been dehydrated, so the percentage of the formula that is chicken is not skewed by the presence of water. Even after dehydration, it’s still the case that more than 75% of our formula is chicken. Your statement that chicken is the “fifth of sixth ingredient” is completely false, I assure you. It’s BY FAR the most common ingredient and I’m not aware of another kibble on the planet that has a higher ratio of animal products to starch than Ketona (and I’ve actually written a book about this subject, so I’m quite familiar with the marketplace!).

(If you want to see this “dehydration issue” for yourself, go check out the website for Orijen by Champion Pet Foods. The company claims that most of its Orijen formulas are at least 90% meat products. But the formulas are also typically at least 25% carbohydrate. Animal products don’t contain carbohydrates. So something doesn’t add up. That “something” is the presence of water in the animal ingredients.)

On this issue of price, it is indeed the case that our food is more expensive than many (but not all) kibbles. But it’s nutritional composition is different too. We have by far the lowest carbohydrate content of any dry pet food on the market today. Carb-heavy ingredients (corn, rice, potatoes, etc.) are the cheapest ingredients. And that’s why most kibbles are insanely cheap (far cheaper than the trashiest fast food on a per-calorie basis). Because our formulas feature more animal-based ingredients and fewer carb-heavy ingredients, they’re more expensive to produce. So we have to charge a bit more. But I’ll note that (1) our prices are only about 20-25% of nutritionally-similar raw diets (the only other types of pet food products that have a nutritional content remotely similar to ours) and (2) on a quantitative basis, switching a 50-pound dog from Acana to Ketona is only likely to add $0.50 to $1.00 per day to your dog food budget. Hardly a massive change.

Regards,

Daniel Schulof
KetoNatural Pet Foods

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