Pure Vita Grain Free Dog Food earns the Advisor’s second-highest tier rating of 4 stars.
The Pure Vita Grain Free product line lists three dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.
The following is a list of recipes available at the time of this review.
- Pure Vita Grain Free Turkey
- Pure Vita Grain Free Salmon
- Pure Vita Grain Free Bison (3.5 stars)
Pure Vita Grain Free Turkey was selected to represent the other products in the line for this review.
PureVita Grain Free Turkey
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Turkey, turkey meal, peas, sweet potato, pea flour, pea starch, turkey fat (preserved with mixed tocopherols and citric acid), alfalfa, natural turkey flavor, flax seed, sunflower oil, potassium chloride, tomato pomace, salt, dicalcium phosphate, cranberries, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, cobalt proteinate, selenium yeast), calcium carbonate, blueberries, apples, glucosamine hydrochloride, turmeric, taurine, chicory extract, lecithin, vitamins (vitamin A acetate, vitamin D3 supplement, vitamin E supplement, niacin, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, biotin, vitamin B12 supplement), l-tryptophan, choline chloride, garlic, Yucca schidigera extract, l-carnitine, calcium iodate, rosemary extract, yeast culture (Saccharomyces cerevisiae), dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus niger fermentation product, dried Bacillus subtillis fermentation product
Fiber (estimated dry matter content) = 6.7%
Red items when present indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||27%||18%||48%|
|Calorie Weighted Basis||23%||37%||41%|
The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is turkey meal. Turkey meal is considered a meat concentrate and contains nearly 300% more protein than fresh turkey.
The third ingredient includes peas. Peas are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.
The fourth ingredient is sweet potato. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in dietary fiber and beta carotene.
The fifth ingredient is pea flour, a powder made from roasted yellow peas. Pea flour makes a slightly healthier substitute for wheat and can support more stable blood sugar levels.
The sixth ingredient is pea starch, a paste-like carbohydrate extract probably used here as a gel-like binder for making kibble.
The seventh ingredient is turkey fat. Turkey fat is obtained from rendering turkey, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Turkey fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, turkey fat is actually a quality ingredient.
The eighth ingredient is alfalfa, a flowering member of the pea family. Although alfalfa is more commonly associated with cattle feeds, it can still provide healthy nutrients to any dog food.
After the natural turkey flavor, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With six notable exceptions…
First, tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.
Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.
Just the same, there’s probably not enough tomato pomace here to make much of a difference.
Next, garlic can be a controversial item. Although most experts favor the ingredient for its numerous health benefits, garlic (in rare cases) has been linked to Heinz body anemia in dogs.1
However, the limited professional literature we surveyed provided no definitive warnings regarding the use of garlic — especially when used in small amounts (as it likely is here).
In addition, this recipe includes selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
Next, chicory extract is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
Next, we note the inclusion of sunflower oil. Sunflower oil is nutritionally similar to safflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.
Sunflower oil is notable for its resistance to heat damage during cooking.
There are several different types of sunflower oil, some better than others. Without knowing more, it’s impossible to judge the quality of this ingredient.
And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Pure Vita Grain Free Dog Food
The Bottom Line
Judging by its ingredients alone, Pure Vita Grain Free looks like an above-average dry dog food.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 27% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.
And a fat-to-protein ratio of about 64%.
Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effects of the peas, alfalfa and flaxseed in this recipe, and the pea protein contained in the Bison formula, this looks like the profile of a kibble containing just a moderate amount of meat.
Pure Vita Grain Free Dog Food is a plant-based kibble using a moderate amount of turkey or salmon meals as its main sources of animal protein, thus earning the brand 4 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every report is directly dependent upon the quality of that data.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
10/08/2012 Original review
04/19/2014 Last Update
- Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005) ↩