Review of PureVita Dry Dog Food
PureVita Dog Food receives the Advisor’s second-highest tier rating of 4.5 stars.
The PureVita Dog Food product line includes the 4 dry dog foods listed below.
Each recipe includes its AAFCO nutrient profile when available… Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.
Use the following links to check prices at an online retailer. If you make a purchase through these links, we may earn a referral fee. This helps cover the cost of operation of our free blog. Thanks for your support.
|PureVita Duck and Oatmeal Entree||4.5||A|
|PureVita Salmon and Potato Entree||4||A|
|PureVita Chicken and Brown Rice Entree||4.5||A|
|PureVita Small Bites Duck and Oatmeal Entree||4.5||A|
Recipe and Label Analysis
PureVita Chicken and Brown Rice Entree was selected to represent the other products in the line for detailed recipe and nutrient analysis.
Label and nutrient data below are calculated using dry matter basis.
PureVita Chicken and Brown Rice Entree
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken, chicken meal, brown rice, oatmeal, barley, natural chicken flavor, chicken fat (preserved with tocopherols and citric acid), flax seed, alfalfa meal, dried tomato pomace, potassium chloride, salt, dried carrots, dried cherries, dried apricots, dried cranberries, dl-methionine, salmon oil (preserved with tocopherols), minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, cobalt proteinate, selenium yeast), choline chloride, brewers dried yeast, vitamins (vitamin A acetate, vitamin D3 supplement, vitamin E supplement, niacin, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, biotin, vitamin B12 supplement), dried blueberries, turmeric, dried chicory root, lecithin, pomegranate extract, garlic, l-ascorbyl-2-polyphosphate (source of vitamin C), lactic acid, Yucca schidigera extract, taurine, l-carnitine, calcium iodate, rosemary extract, yeast culture, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus oryzae fermentation extract, dried Trichoderma longibrachiatum fermentation extract, dried Bacillus subtilis fermentation extract
Fiber (estimated dry matter content) = 3.4%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||27%||15%||50%|
|Calorie Weighted Basis||24%||32%||44%|
The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The third ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.
The next ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.
The fifth ingredient includes barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.
After the natural chicken flavor, we find chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The eighth ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
The ninth ingredient is alfalfa meal. Although alfalfa meal is high in plant protein (about 18%) and fiber (25%), this hay-family item is more commonly associated with horse feeds.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this NutriSource PureVita product.
With 7 notable exceptions…
First, tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.
Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.
Just the same, there’s probably not enough tomato pomace here to make much of a difference.
Next, salmon oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.
Depending on its level of freshness and purity, salmon oil should be considered a commendable addition.
In addition, brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.
Fans believe yeast repels fleas and supports the immune system.
Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.
In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.
In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.
What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.
So, one must weigh the potential benefits of feeding garlic against its proven tendency to cause subclinical damage to the red blood cells of the animal.
Additionally, this recipe includes selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
We also note the use of taurine, an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Based on its ingredients alone, PureVita Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 27% and a mean fat level of 16%. Together, these figures suggest a carbohydrate content of 49% for the overall product line.
And a fat-to-protein ratio of about 59%.
Which means this NutriSource PureVita product line contains…
Above-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.
Even when you consider the protein-boosting effect of the flaxseed, alfalfa meal and brewers yeast, this looks like the profile of a kibble containing a notable amount of meat.
Our Rating of PureVita Dry Dog Food
PureVita is a grain-inclusive dry dog food using a notable amount of named meat meals as its dominant source of animal protein, thus earning the brand 4.5 stars.
Has PureVita Dog Food Been Recalled?
The following automated list (if present) includes all dog food recalls since 2009 related to NutriSource brands.
- NutriSource Pure Vita Dog Food Recall (10/12/2021)
You can view a complete list of all dog food recalls since 2009 here.
Get Free Recall Alerts
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
More NutriSource Reviews
The following NutriSource dog food reviews are also posted on this website:
- NutriSource Dog Food Review (Canned)
- NutriSource Dog Food Review (Dry)
- NutriSource Grain Free Dog Food Review (Canned)
- NutriSource Grain Free Dog Food Review (Dry)
- PureVita Dog Food Review (Canned)
- PureVita Grain Free Dog Food Review (Dry)
A Final Word
The Dog Food Advisor is privately owned. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive a referral fee from online retailers (like Chewy or Amazon) and from sellers of perishable pet food when readers click over to their websites from ours. This helps cover the cost of operation of our free blog. Thanks for your support.
For more information, please visit our Disclaimer and Disclosure page.
Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
- Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005) ↩
01/10/2021 Last Update