Purina Be Happy Dog Food (Dry)

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Rating: ★☆☆☆☆

Purina Be Happy Dog Food receives the Advisor’s lowest-tier rating of 1 star.

The Purina Be Happy product line includes two dry dog foods, each claimed to meet AAFCO nutrient profiles for adult maintenance.

The following is a list of recipes available at the time of this review.

  • Purina Be Happy Beef Flavor
  • Purina Be Happy Chicken Flavor

Purina Be Happy Chicken Flavor was selected to represent both products in the line for this review.

Purina Be Happy Chicken Flavor

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 21% | Fat = 11% | Carbs = 61%

Ingredients: Ground yellow corn, ground wheat, soybean meal, meat and bone meal, animal fat preserved with mixed-tocopherols (form of vitamin E), egg and chicken flavor, chicken by-product meal, corn germ meal, corn gluten meal, propylene glycol, animal digest, phosphoric acid, sugar, salt, potassium chloride, sorbic acid (a preservative), calcium propionate (a preservative), choline chloride, tricalcium phosphate, red 40, zinc sulfate, yellow 5, vitamin E supplement, ferrous sulfate, manganese sulfate, niacin, blue 2, vitamin A supplement, calcium carbonate, copper sulfate, vitamin B12 supplement, calcium pantothenate, thiamine mononitrate, garlic oil, pyridoxine hydrochloride, riboflavin supplement, vitamin D3 supplement, calcium iodate, menadione sodium bisulfite complex (source of vitamin K activity), folic acid, biotin, sodium selenite

Fiber (estimated dry matter content) = 4.1%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis18%9%NA
Dry Matter Basis21%11%61%
Calorie Weighted Basis20%24%57%

The first ingredient in this dog food is corn. Corn is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The second ingredient is wheat. Wheat is another cereal grain and subject to the same issues as corn (previously discussed).

The third ingredient is soybean meal. Soybean meal is relatively useful by-product — what remains of soybeans after all the oil has been removed.

Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fourth ingredient is meat and bone meal, a dry “rendered product from mammal tissues, including bone, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents”.1

Meat and bone meal can have a lower digestibility than most other meat meals.

Scientists believe this decreased absorption may be due to the ingredient’s higher ash and lower essential amino acid content.2

What’s worse, this particular item is anonymous. It doesn’t even specify the source animal.

Even though meat and bone meals are still considered protein-rich meat concentrates, we do not consider a generic ingredient like this a quality item.

The fifth ingredient is animal fat. Animal fat is a generic by-product of rendering, the same high-temperature process used to make meat meals.

Since there’s no mention of a specific animal, this item could come from almost anywhere: restaurant grease, slaughterhouse waste, diseased cattle — even (although unlikely) euthanized pets.

We do not consider generic animal fat a quality ingredient.

After the egg and chicken flavor, we find chicken by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of a slaughtered chicken after all the prime cuts have been removed.

In a nutshell, chicken by-products are those unsavory leftovers usually considered “unfit for human consumption”.

In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh chicken.

In any case, although this item contains all the amino acids a dog needs, we consider chicken by-products an inexpensive, lower quality ingredient.

The seventh ingredient is corn germ meal, a meal made from ground corn germ after much of the oil has been removed. Corn germ meal is a protein-rich by-product left over after milling corn meal, hominy grits and other corn products.

The eighth ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.

Although corn gluten meal contains 60% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The ninth ingredient is the controversial food moisturizer, propylene glycol. Propylene glycol has been banned by the FDA for use in making cat food.

But it can still be found in some lower quality dog foods.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With seven notable exceptions

First, animal digest is a chemically hydrolyzed mixture of animal by-products that is usually sprayed onto the surface of a dry kibble to improve its taste.

Next, sugar is always an unwelcome addition to any dog food. Because of its high glycemic index, it can unfavorably impact the blood glucose level of any animal soon after it is eaten.

In addition, we’re always disappointed to find artificial coloring in any pet food. That’s because coloring is used to make the product more appealing to humans — not your dog. After all, do you really think your dog cares what color his kibble is?

Next, garlic oil may be a controversial item. We say “may be” here because we are not certain of the oil’s chemical relationship to raw garlic itself.

Although most experts favor the ingredient for its numerous health benefits, garlic (in rare cases) has been linked to Heinz body anemia in dogs.3

However, the limited professional literature we surveyed provided no definitive warnings regarding the use of garlic — especially when used in small amounts (as it likely is here).

Furthermore, this recipe also contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

We find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Purina Be Happy Dog Food
The Bottom Line

Judging by its ingredients alone, Purina Be Happy looks like a below-average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 21%, a fat level of 11% and estimated carbohydrates of about 61%.

As a group, the brand features an average protein content of 21% and a mean fat level of 11%. Together, these figures suggest a carbohydrate content of 61% for the overall product line.

And a fat-to-protein ratio of about 50%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effects of the soybean meal, corn germ meal and corn gluten meal, this looks like the profile of a kibble containing just a limited amount of meat.

Bottom line?

Purina Be Happy is a plant-based kibble using a limited amount of generic meat and bone meal as its main source of animal protein, thus earning the brand 1 star.

Not recommended.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

05/02/2014 Last Update

  1. Association of American Feed Control Officials, 2008 Edition
  2. Shirley RB and Parsons CM, Effect of Ash Content on Protein Quality of Meat and Bone Meal, Department of Animal Sciences, University of Illinois, Poultry Science, 2001 80: 626-632
  3. Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005)
  • dee

    I had my dog for 3 yrs and I couldn’t get her to eat anything but this BEHAPPY beef ..my husband and I wasted hundreds of dollars on other dry foods and she wouldn’t eat for days now they have discontinued the ONLY thing I could get her to eat what am I supposed to do now .

  • Sarah Beaupre

    Finally found proof that this line WAS discontinued… it was announced May 15 2014, so just after this article was last updated. I’ve still finding the beef version in grocery stores and on big box websites.

  • Kathy Carpenter

    this crap shouldn’t exist chk flvr killed my sweet buttercup it might kill yours too

  • Kathy Carpenter

    this crap chicken flvr killed my sweet dog in 2 bags she liked it too she was desperately thirsty so so thirsty by the time I figured it out she was lethargic dehydrated avomiting brown water could barley stand I had vet apt on a mon mornins sat up trying to sooth her all night she died it was horrific to know that this crap shut down her kidneys n killed her she had no health issues she was happy healthy and snuggly energetic deer chiuaua she should not have died like this please don’t feed her purina china crap

  • LabsRawesome

    I hope you’re not feeding this to your dog. If so PLEASE read the above review. If you would like a list of budget friendly foods with good ingredients, let me know.

  • Sarah Beaupre

    Does this food still exist? I haven’t seen it on grocery store shelves in a while, and I’m not finding its website, either.

  • Riah

    My parents had been feeding our family kelpie this for years. I recently switched my own dog to a higher quality dog food and suggested it to my parents since it is around the same price. The kelpie was loosing weight quickly as she aged and was not doing well health wise on this food. When I finally read the ingredients I was horrified to find that it has little to no meat and is all corn. Not to mention how horrid the purina factory in my town smells. Never again will I be purchasing any food from purina. My kelpie is much happier and healthier on her new food. I am dissapointed that this is allowed to be sold.

  • Angela Nastase

    I bought this food and ended up returning it to the store because when I opened the bag it had the most foul odor ever. It smelled so rancid I almost gagged. I am sure my dog would have enjoyed it since she’s been known to munch on old road kill…but I couldn’t handle it. I would not recommend this dog food unless you want your house to smell like a sewer.

  • LabsRawesome

    There aren’t any ingredients in this “food” to Be Happy about!!! Just full of terrible ingredients. And then they add sugar to the mix, to get the poor dogs addicted to this crap. Purina should be ashamed.

  • ollie

    i had my jack Russell on this be happy(beef flavor) little over a month and has puked about 4 times in the last week DO NOT BUY THIS FOOD. needless to say he is now off of it and will be taking my other dog off the benefull he has puked twice. no more purina produts for them.

  • Hound Dog Mom
  • Cyana1

    We bought a bag of this several weeks ago, and both dogs vomitted 2 days in a row and we threw it out. We had been feeding Beneful, but thanks to comments on here, we have taken all Purina products, cat, dog, wet, dry back to the store. We needed food in a hurry, so we picked up some 4 Health Grain Free, and we’ll see how that goes. I’d like to know more about homemaking food, and I saw someone had posted a link to a lady that has a website about making food. Anybody recall anything about that?

  • Matt

    Think this is a bad food or worse than beneful? Look at Kibbles n’ Bits which is WORSE! http://www.walgreens.com/store/c/kibbles-%27n-bits-dry-dog-food/ID=prod4770098-product

  • prettymeadow

    I’ve fed my dogs baked chicken and rice for years,  My pug lived to age 16 and my pekenese, who was born with a heart problem will be 14 in June 2013.  Give it a try.  It will cost you a little more but at least you will have control on the ingredients your dog consumes.

  • ValerieNoyes

    This food just might be worse than Beneful and Ol’ Roy.  Please move your dog to at least a 3-4 star food.  This is truly trash.  She’s getting into her older years now and really needs good nutrition to live a long and happy life. 

  • Bob K

     Afringwald1 – Did you read the detailed review above?  If your kids only wanted to eat Ice cream and candy would you let them?

  • Afringwald1

    Be Happy dog food is the only dog food that I have found that my dog will eat without coaxing her to eat. She  is eight years old and enjoys this dog food.

  • Dave’s Hounds

     There is a much larger rabbit for food industry in China, France and Italy. The latter are obviously much more expensive then China. I don’t feed NV Rabbit anymore – but I do use Wysong Rabbit and Grandma Lucy’s Pureformance Rabbit. Both US sourced.

  • losul

    oh sheesh. You just as well have asked if you should continue allowing your dogs to chase and dodge cars, swim in sewage ponds, and play with rattlesnakes. Because they get mad if you won’t let them.

  • Pattyvaughn

    My kids actually love candy bars and would get mad if I didn’t let them have them.  I sure don’t let them make a meal out of them, and certainly not every meal.  This food is like a candy bar with food dyes added.  I would do anything to break their addiction to this food, and it is an addiction.

  • Hound Dog Mom

    Well I can tell you this, if this was the only food my dogs liked then they’d just have to starve themselves because I’d never feed it to them. I can assure you that if you get a better quality food you dogs will eventually eat when they’re hungry enough. Try adding canned to a high quality food that usually gets picky dogs to eat. What other foods have you tried that they wouldn’t eat?

  • Tberry

    What do you do when both of your dogs actually LOVE a food that is obviously not of the best quality?  Our two dogs literally get MAD when this food is not placed in there bowls.  One will not eat for a couple of days if for some reason our store does not have this brand…..

  • http://twitter.com/wrapriot Wrap Riot!

    This was extremely helpful. A friend of mine is having allergy issues with her dog and she had just bought this food – I’m a vet tech and after reading this review I’ve sent her back to the store for a different brand. Just looking at the packaging it is clear that this food is marketed to HUMANS not dogs.

  • Pattyvaughn

    Just like Chinese workers, Chinese rabbits are cheaper.  And the almighty dollar is the one deciding factor.

  • Melissaandcrew

     I just don’t see why they have to go out of the US at all for rabbit. Really, I can not imagine a US rabbit  shortage..

  • http://www.facebook.com/profile.php?id=1140685339 Betsy Greer

    Received this in an from Nature’s Variety regarding rabbit sourcing:  

    “The rabbit protein we use in our raw diet is from China. The rabbit in our canned is sourced from Italy and China, while the rabbit in our kibble is from France. We employ a U.S. educated food scientist in China to oversee our rabbit sourcing. All rabbit protein is tested before shipment from China and again after it arrives in the U.S. for processing into our raw diet. We are very confident in how we handle our sourcing from China.  We source most of our ingredients from the U.S. and turn to other locations only as needed. We are very stringent on our sourcing and have good relationships built with our vendors for quality ingredients.”

  • Melissaandcrew

    Betsy-

    Its been a while since I looked at their faq’s, but it has changed. It used to specify where the rabbit in the kibble came from. SInce I have used it, I figured it could not be China(at least not at that time). France does sound familiar however! 

  • http://www.facebook.com/profile.php?id=1140685339 Betsy Greer

    I swear I just read that letter this week on DFA.  Although the Nature’s Variety website doesn’t address rabbit sourcing for kibble, here’s what it says regarding rabbit sourcing for raw and canned:  “At Nature’s Variety, our nutritional philosophy is to source the highest quality, safest, and most nutritious ingredients in the world. We look for our ingredients domestically first. In the case of rabbit meat, we’ve found that the best supply of high quality, human grade rabbit is found in China. Therefore, we are currently sourcing rabbit meat specifically for our raw and canned rabbit diets from a trusted supplier in China. To help ensure that our strict quality and safety standards are rigorously enforced, this rabbit meat is regularly inspected and monitored by the PhD food scientist we have on staff. Additionally, members of the Nature’s Variety leadership team have personally visited and inspected the facility in China. We also employ extra testing (at an independent lab in the United States) to ensure that the rabbit is nothing short of our strictest standards for quality and nutrition.”

  • Melissaandcrew

     Not all the rabbit-its one variety -I just can not recall if it was the canned, raw or dry-I don’t think its the dry though

  • Melissaandcrew

    Nope, not me : ) Last time I looked though, their website specified where the rabbit came from in each variety(canned,raw,kibble)

  • InkedMarie

    Not me, maybe Melissaandcrew?

  • InkedMarie

    No, Preference is the one you must add your own meat to.
    Zeal is their fish food

  • http://www.facebook.com/profile.php?id=1140685339 Betsy Greer

    Someone, maybe InkedMarie, posted a letter she received from Nature’s Variety and at the time the letter was written , the rabbit in the kibble was actually sourced in France.  I believe some of the rabbit in their other products (canned & raw) was sourced elsewhere (China and possibly Italy).  

    That was full of lots of uncertainties.

  • http://www.facebook.com/profile.php?id=1140685339 Betsy Greer

    I’m not certain, but I think Zeal is the HK base you add your own fresh meat to. I’d also take a look at Darwin’s if you haven’t already. Darwin’s is prepared / frozen raw. It’s fantastic.

  • Dave’s Hounds

     Sasha I believe that only the rabbit is sourced in China. I would recommend ziwipeak or Grandma Lucy’s purefrormance. I use both

  • Pattyvaughn

    Sojo’s has one, but I don’t know any more about it.

  • http://www.facebook.com/profile.php?id=1140685339 Betsy Greer

    The first that comes to mind is The Honest Kitchen. http://www.dogfoodadvisor.com/dog-food-reviews/honest-kitchen-dog-food/. Try using “dehydrated” as your search criteria.

  • Sasha

    Sorry, I should have asked if there is a rating for the Raw food ‘mixes’- mentioned in this thread. They are a mix that you add fresh meat to. I’ve been paying a ton for NV Instinct, only to find out that some of it’s meats are sourced in China—I give up !!

  • Pattyvaughn
  • Sasha

    Will you be rating the commercial frozen raw foods anytime soon? If not, can you give tips on what we should be looking for?

  • InkedMarie

    Peg Brier-Lyons, I have never dealt with a dog with IBS but I feed Darwins and it is a wonderful product. As others have said, it is shipped to you. You get it within a month from when it was made so it is very fresh. The company is wonderful to work with.

  • Shawna

    Peg Brier-Lyons ~~ Darwins is a raw food that is balanced, lower in fat while still being high protein and of high quality.  It’s not something that can be found at pet stores though.  It has to be ordered direct from Darwins website or customer service dept.  They ship anywhere in the US and have an introductory offer of 10 pounds of food for $14.95 with free shipping.  They have novel proteins like duck and bison (however the bison is not available in the intro offer – duck is).  Lots of the raw feeders here on DFA use it — myself included :)

    My dog with IBD (similar but different then IBS) does prefectly fine on raw foods.  However, if you are concerned you could always use recipes for cooked home made foods too..  Darwins uses apple cider vinegar to control any possible bacteria that may have contaminated the food during processing — plus good processing practices to minimize exposure to begin with… :)

    Also check out the product called SeaCure or SeaVive.  May be very beneficial in helping heal your Bassets gut.

    Here’s Darwins website link if you are interested in going that route (or checking it out at least :)..  http://www.darwinspet.com/

    PS — kibble is hard to recommend as most ingredients within the kibbled foods have some protein and it is not always the meat protein in the food that is the problem.  Sometimes its the potato, or the pea etc…  I have a friend that raw feeds and one of her dogs reacts to the protein in green beans..

  • aimee

    Hi Peg Brier-Lyons,

    Sorry to hear about your dog. My own dog had bloody diarrhea and vomiting until I changed him to Royal Canin venison/potato. He is now doing very well. I just had his albumin levels done and they are very good.  

    You dog though likely has more severe problems than mine, if you vet is recommending a hydrolyzed protein diet please consider it. If you go to the reviews on Hill’s Z/D and Purina HA you will see that people have had great success using these products with there very ill dogs. The story by Jewel on the Purina HA thread is particularily touching. It was posted over a year ago so you’ll have to bit of scroling to find it.

    Personally I’m reserved about using a raw diet in a dog with such a compromised system. A healthy dog can handle the bacteria in a raw diet. I’m not so sure such an ill dog can do the same.

    Good Luck  

  • Hound Dog Mom

    Hi Peg Brier-Lyons -

    A homemade raw diet could easily be formulated to be high protein, low fat, and use a novel protein. That’s the best part about homemade, you control the ingredients so you can make it fit the needs of any dog.

    I make my dogs’ diet from scratch: 80% Meat (80% muscle meat, 10% organ meat, 10% bone) and 20% steamed and pureed veggies. I then add whole foods supplements (kelp, alfalfa, spirulina, etc.), vitamin e, fish oil, unfiltered apple cider vinegar, and ocassionally extras like eggs, cottage cheese and goat’s milk. I feed an even rotation of red meat and poultry. It’s pretty easy once you get the hang of it and I can promise if you try it it will be the healthiest thing you can do for your dog. :)

    Some good homemade diet resources are: dogaware.com and the diet section of leerburg.com. Steve Brown’s “Unlocking the Canine Ancestral Diet” is great too – it has recipes.

    If you still aren’t comfortable making your own, there are premade options (pricey though), grinds (proper mix of muscle/organ/bone you add supplements) and premixes (like thk’s preference, urban wolf, and sojos) where you just add meat.

  • Peg Brier-Lyons

    My 11 year old Basset Hound has been diagnosed with IBS. She is not absorbing albumin. After trying a series of high quality foods (with the gradual phase in and use of the food long enough to give it a chance to work, i.e. a long and frustrating journey) that didn’t make a difference in her “numbers”‘ we finally got some good numbers using Imuran and Lotus Duck dry food. She just had her 6-month check up and her numbers are bad again. My vet recommends Royal Canin, which I know is not a good food. Previously he’d recommended Science Diet (!) He’s clueless, but I don’t know what to do, either. Vet says we need to get her protein up and her fat down. She needs a food with a unique protein souce that’s grain-free. Raw food sounds like a viable way to go, but I don’t really know enough about it. My vet doesn’t like it, of course. Any suggestions for me?

  • Wturn

    price

  • Hound Dog Mom

    My vet told me Purina was the best too…ughh. Fed my oldest dog Beneful until he was three not knowing any different. Vets don’t always know best!

  • InkedMarie

    First, don’t listen to your vet in regards to nutrition unless it’s a serious medical issue. They don’t get a whole heck of a lot of schooling on nutrition. Second, you have smart dogs!  What are you feeding them now? Do you need advice on foods?

  • Bob K

     kristin – Did you transition your dog slowly to this new food?  What was your dog eating previously?  Why the change?  Is this the best you can afford for your dog?    There are many affordable dog foods available, using this website as your guide and a little comparison shopping, I suspect you can do better.

  • BryanV21

    I don’t think it’s just his digestive system, but his entire body say “please help me”. There’s not a single ingredient in this food that I’d feel good feeding to my dog.

    I don’t care what the price is, if it’s not good for you then it doesn’t matter. Nor does it matter if the dog loves the taste of it. Kids love McDonald’s, but are you going to feed that to them day in and day out? I really hope not. Same thing with me and Reese’s Peanut Butter Cups.

    You can get a good dog food for not much more than this. I saw 15 pound bag for $15 here online, and the “expensive” foods only cost $2-3 more than that. And seeing how you’re don’t have to feed as much as the good food, as it doesn’t have filler like corn in it, then the cost difference doesn’t matter. Not to mention having a healthier dog is cheaper too.

    BTW, this isn’t even the best Purina food. Not that that’s saying much, as I wouldn’t recommend any Purina food. Just saying.

  • kristin

    I always buy purina.  Vet said it was the best “non expensive” food.  If we couldn’t afford the good stuff to get purina.  My dogs have always done well on Purina and are healthy.  We bought this – “Happy Dog” that sounds good.  The dog ate it in under 1 minute.  I couldn’t believe how fast he ate it.  Then the foulness, “What’s that smell?????”  “Ugh… what’s that smell??”  this dog has NEVER had stinky gas.  Never again…. his digestive system is telling us “Please help me!”

  • ohnoesaz

    Hmmmm… I was hungry and about to eat despite already having eaten dinner. That’s guaranteed weight gain waiting to happen. Thanks to this article, I’m no longer hungry! Woohoo!

  • Puglady1827

    My boyfriend only bought this food because we were short on money and it was cheap. NEVER AGAIN. It make both of our pugs vomit for days.

  • Pattyvaughn

    Mike needs a 0* category for this. It’s nearly vegetarian.

  • Hound Dog Mom

    Wow, I thought Beneful and Dog Chow were as bad as it got…but Purina actually managed to formulate something worse. Beneful and Dog Chow actually have a meat ingredient second on the list…a meat ingredient doesn’t come in until fourth on the list here. They incorporated some propylene glycol into this too, not in Beneful or Dog Chow…nice. Shame on Purina.

  • Vlcheka

    OMG  Purina has taken Beneful and given it a different name.  That’s pretty sneaky of them.  I despise Purina.

  • Alexandra

    So, this is the key to happiness?? Poison….

  • http://www.dfwpugs.com/ sandy

    How can one trust a company that makes this #$&%$ and also makes prescription foods???

  • Pattyvaughn

    Unfortunately, I’m not the least bit surprised. And a great gob of people will buy it.

  • LabsRawesome

    Purina should be ashamed of themselves, seriously.

  • http://www.prairie-creations.com/ Krissy

    *sigh* why is it not surprising to find out their new food is rated 1 star.   I wonder when they will learn….. I know the answer is never since they think with their pocketbook and the health of the animal.  But still a girl can still dream right?   

  • Melissaandcrew

    Awww Sandy-I don’t see why..after all it is called “Be Happy”, lol.

  • http://www.dfwpugs.com/ sandy

    Can’t believe Purina came up with THIS as their NEW food?  I’m boycotting Nestle Purina for animal and people food.