Dogswell Dog Food (Dry)

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Rating: ★★★★☆

Dogswell dry dog food earns the Advisor’s second-highest rating of four stars.

The Dogswell product line includes two dry dog foods, one claimed to meet AAFCO nutrient profiles for adult maintenance (Happy Hips) and one for all life stages (Vitality).

  • Dogswell Happy Hips
  • Dogswell Vitality

The line also lists six Dogswell canned dog foods and are reviewed by the Advisor in a separate report.

Dogswell Happy Hips Dog Food was chosen to represent both recipes in the line for this review.

Dogswell Happy Hips

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 27% | Fat = 13% | Carbs = 52%

Ingredients: Chicken, chicken meal, oats, barley, brown rice, natural flavor, chicken fat (preserved with mixed tocopherols), flaxseed, tomato pomace, sweet potatoes, apples, dicalcium phosphate, potassium chloride, dehydrated alfalfa meal, blueberries, carrots, peas, vitamin E supplement, taurine, Saccharomyces cerevisiae, Enterococcus faecium, Lactobacillus acidophilus, choline chloride, zinc proteinate, vitamin A acetate, vitamin D3 supplement, niacin, iron proteinate, pantothenic acid, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, copper proteinate, glucosamine hydrochloride, garlic powder, chicory root extract, manganese proteinate, folic acid, chondroitin sulfate, calcium iodate, cobalt proteinate, biotin, vitamin B12 supplement, mixed tocopherols (natural preservative), sodium selenite, rosemary extract

Fiber (estimated dry matter content) = 6.1%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis24%12%NA
Dry Matter Basis27%13%52%
Calorie Weighted Basis24%29%47%

The first ingredient in this dog food lists chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

Which brings us to chicken meal, the second and (more likely) the dominant meat ingredient in this dog food.

Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The third ingredient lists oats. Oats are rich in B-vitamins, minerals and dietary fiber.

The fourth ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index (like rice), barley can help support stable blood sugar levels in dogs.

The fifth item is brown rice. Brown rice is a quality ingredient… a complex carbohydrate that (once cooked) is fairly easy to digest.

After natural flavor, we find chicken fat. Chicken fat is obtained from rendering chicken… a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The eighth ingredient lists flaxseed, one of the best vegetable sources of healthy omega-3 fatty acids. And the seeds are naturally rich in both soluble and insoluble fiber.

However, we find it unusual to see flaxseed here in its whole seed form. Whole flax seeds are almost impossible to digest (at least for us humans) unless they are first ground to a usable powder before they are consumed.

Tomato pomace is a controversial ingredient… a by-product left after processing tomatoes into juice, soup and ketchup.

Many praise tomato pomace for its high fiber and nutrient content… while others scorn it as an inexpensive pet food filler.

Just the same, there’s probably not enough tomato pomace here to make much of a difference.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, garlic can be a controversial item. Although the majority of experts favor the ingredient for its numerous health benefits, garlic (in rare cases) has been linked to Heinz body anemia in dogs.1

None of the relevant literature we surveyed offered any definitive guidelines regarding the use of garlic… especially in small amounts (as it is here).

Next, the manufacturer appears to have applied friendly bacteria to the surface of the kibble after cooking. These special probiotics are used to enhance a dog’s digestive and immune functions.

And lastly, this food also contains chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Dogswell Dry Dog Food
The Bottom Line

Judging by its ingredients alone, Dogswell Dog Food appears to be an above-average kibble.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 27%, a fat level of 13% and estimated carbohydrates of about 52%.

As a group, the brand features an average protein content of 26% and a mean fat level of 12%. Together, these figures suggest a carbohydrate content of 55% for the overall product line.

Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

Free of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Dogswell dry dog food is a grain-based kibble using a moderate amount of chicken meal as its main source of animal protein… thus earning the brand four stars.

Highly recommended.

Those looking for a grain-free kibble from the same company may wish to visit our review of Dogswell Nutrisca.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.

Notes and Updates

05/14/2010 Original review
12/14/2010 Review updated
03/05/2012 Review updated (discontinued Dogswell Shape Up)
03/05/2012 Last Update

  1. Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005)
Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • http://DogFoodAdvisor.com Mike Sagman

    Hi Gayle S… From some studies I’ve read, soy appears to be reasonably digestible by a dog. However, compared to meat, soy protein has an inferior biological value.

  • Gayle S.

    Hi,

    I have been looking for a canned food to mix with kibble for
    my 60lb, Catahoula. She likes to have kibble mixed with the
    canned food. I have been buying the canned at trader joes, but am concerned about the soy. How does soy affect a dogs digestion? I happened to see the Happy Hips lamb on sale and read the ingredients label. What a refreshing difference!
    The scent was the closest I have come to “real” meat, and my
    dog did not want to wait long enough for me to put it in her bowl. I am going to see if our Costco carries the kibble!

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Kimberly… Unfortunately, I cannot confirm where the company gets its raw materials. And please remember, we never rate treats here anywhere on this website. Just dog food. The only folks who know for sure where they get the ingredients for making their products are the manufacturers themselves. For that reason, you may wish to contacts Dogswell. Sorry I can’t be more help.

  • Kimberly

    Hello Mike. I am a dog trainer who does retail sales also, I recently just made a purchase order for my business but then I heard a very trusted friend (own pet shop) that the treats are made in China, then from your comments it’s said only the duck is made in china. Please let me know which products are made in China because I can’t take that product in my inventory. Please help. Thanks

  • Dan ODay

    Based on your review, we switched our 14 year old toy poodle to the Dogswell Happy Hips about two months ago. The change is amazing. He has slimmed down noticably, has greater energy, and is far less bothered by his minor arthritis. He can walk farther faster and doesn’t struggle nearly as much to get up. His digestion is better, too.

    We can’t thank you enough. We have been recommending your site to every dog owner we know.

  • Casey

    Costco warehouse now carries Dogswell Vitality dry kibble for $29.99/40lb bag….wanted to read up on all the reviews.

  • Anne

    I am about to return all of my Dogswell jerky treats as they are still listed as Made in China. I’m very disappointed by this. Has anyone seen chicken jerky treats made in the USA? Trade Joe’s are also made in China.

  • http://www.drianbillinghurst.com Gordon

    Lorre Ann Hopkins – I think Dogswell is still owned by itself and still headed by its founder Marco Giannini. The company has investor input but it still influences its own direction, I think….if that’s the answer to the question your were seeking?

  • Lorre Ann Hopkins

    I like the convenience of Dogswell being sold in my local grocery store but that also is a red flag to me because I remember IAMS being a decent dog food when it was sold in pet stores but the quality plummetted when it showed up in Grocery stores, Target, Walmart, etc. Then I found out it had been sold t another company (Purina??) Is it possible that Dogswell is no longer owned by the same company?

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  • PATTY

    I’m also very concerned about the duck jerkey treats we buy from Dogswell, that indicate on the packaging that they are made in China. Has Dogswell done any research as to whether or not these treats contain anything other than duck (like milamine)? I want some guarantees from Dogswell that they know what the treats contain. We all know the problems with quality control in China

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Amy… Flax seed is valuable for its omega-3 fatty acid content. But it is of no benefit to humans or dogs unless it’s first ground to a meal. This is almost always the case in kibble-type dog foods.

    There are many different kinds of essential omega-3 fatty acids. Yet not all of them are created equal. Fish oil contains the prized EPA and DHA variety. These two fatty acids possess the highest bio-availability to both dogs and humans.

    On the other hand, plant-based sources of omega-3 oils (especially flax seeds) contain a much higher content of ALA (an omega-3 oil not as readily utilized by the body).

    Yet ALA can be converted to EPA and DHA by the animal. However, this conversion process (of ALA to the superior EPA and DHA types) is notably limited (especially in dogs).

    Bottom line? Fish oil is superior to flax and canola oils. But these plant-based omega-3 fats are better for a dog than no omega-3 at all.

  • Amy

    I’m curious about the comments for flaxseed as an ingredient. There doesn’t seem to be consistency in the comments; some indicate that “flaxseed” may be good, but “indigestible in whole form”, but others imply that it is a very good ingredient with an additional benefit if it’s been ground up.

    Seems to be two very different messages, when taken at face (or text) value.

  • Elizabeth Chalem

    Well, I can only say that my 3 dogs can’t wait until their Vitality is poured into the bowl. Because there are 3 dogs, it’s difficult to find food that they each enjoy with the quality that I feel is good for their systems. I have 3 australian shepards, 2 blue merles and 1 black-tri female. One of the males (merle) had allergies and continuously sneezed and had to take benedryl. I can only say that he no longer has an issue. My second male (merle) was overweight and I needed something that would help him reduce his weight and still maintain his health. He has since lost 6 pounds. Of course, he exercises more now, but he runs quicker and loves his food. My third aussie is a black-tri female. She is dainty and quick on her feet. She loves her food and guards it while she eats. It’s an amazing fete to find something for everyone. Last, my little cat (kitty) cannot get enough of this food. He doesn’t want his science diet and kibble any longer. I can’t get him to eat anything but Vitality. He waits by the bowl to get his food. When he’s gone and hiding (or sleeping) and the food hits the bowl, he comes running. It’s hilarious. Vitality is now difficult to find in stores, so I’m going to order on-line. I just wanted to say, wow.

  • Jessica Storm

    @Rosemary Phoenix
    what kind of dog food did your friend reccomend? I have been feeding my dog beniful and one day i was curious about the difference between beniful and pedigree so i did some research. I came across a video that talked about what is REALLY in your dog’s dog food, and was told by a lot of people that i should purchase the blue buffalo product. I researched that and saw that it was recalled recently. Too recently for my comfort.
    I told my dad about this dog food research and the results of it and explained to him what was in the food we have been feeding my dog and he brought home a bag of Dogswell Vitality.
    I’m tired of being lied to about what my dog is eating and her health as my dogs my CHILD and if anything happened to her i would die.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Rosemary… It appears your retailer may not be correct. Please read my previous comment regarding this persistent (but apparently false) rumor.

  • Rosemary Phoenix

    I was informed by a local and trusted pet food retailer (also AsianAmerican so bi-lingually fluent) in Portland OR that he will not carry Dogswell as some of the ingredients *are* in fact sourced in China. He visits every factory of every brand he carries, and he said he found Dogswell to be less forthcoming about it’s processing and it’s sourcing than they would appear. He has vetoed brands for outsourced ingredients, or dirty factories with low quality-control, etc. His following of customers has grown because he does the dirty work for us so we can rest more assured our pets are eating safely. I have been a long-time user of Dogswell, but am making the switch to a safer brand of food for my dog that I know he has actually inspected and researched. He has several to choose from, in the price-range of Dogswell or up. I wish Dogswell would come clean and make the change for the better but until then, it is off my shopping list.

  • Laura I.

    Wow such fast replies! Thanks Mike and Heather…that is good to know. Like I had indicated, I do think their food and treats are outstanding in quality as I see much better results in my dog’s energy and gait…glad to know I can keep buying their food and treats knowing they are trying to make an effort to reduce or eliminate dependence upon China for sourcing.

  • Heather

    Oh should mention that they are trying to move the processing plant for those to the US but again its been a year so things could have changed-its something they want to do!

  • Heather

    As far as the China comment….

    Their dog food is made in the USA with all ingredients from the USA. Now their jerky or wrapped treats are made in China (talked to rep about a year ago so this may have since changed) only because the cost of the process is so expensive here in the US. That’s why similiar products in the US cost so much more.

    Their other treats (the hard cookie/bone shaped treats) are made in the US, again only their jerky treats are made in China.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Laura… I’ve written to Dogswell and here’s the response I received today (2/5/2011) from the company’s CEO and president, Marco Giannini…

    “Please know that our food is made in the USA with ingredients from the US. We do have less than .5% of ingredients that are internationally sourced, not from China, and we have extremely strict controls on our quality assurance policies.

    “I think there may be confusion from your threads of consumers in that we do have products that come from China, and those are our jerky treats. But our food, our dry and canned, is made in the USA.”

    Hope you find this message reassuring.

  • Laura I.

    Dogswelll food is great, but when I asked their Customer Service about the source of there chicken, duck, etc, they said it could be from China. Bad! If the good folks in China are willing to feed their own offspring milk that is knowlinglyh contaminated and did lead to deaths, and have been caught adding melamine to dog food, we as consumers need to pressure these highly level brands to STOP SOURCING FROM CHINA. OK, I also have ancesters from China so this is pure logic, not a prejudical comment. I’m hoping that by switching to Dogswell Sweet Potato Treats, this will lessen the chance that my dog is getting hormone, antibiotics and other things that are not good for her. Note: The “happy hips” products by Dogswell all work great for keeping my 11 year old, hard exercising Sheltie pain-free, which is why I will continue to use their products here and there. DOGSWELL: Please read the comments about China sourcing and work on having all ingredients sourced from USA. Thanks…Laura from San Francisco Bay Area

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Jordan… I would not recommend feeding Dogswell Happy Hips to any puppy. It only meets AAFCO nutritional profiles for adult maintenance.

  • http://DogFoodAdvisor.com Mike Sagman

    Hey Jonathan… I contacted Dogswell today and learned the AAFCO ratings for all the products. I’ve now added the information to each review. Thanks for the reminder.

  • Jonathan

    I can’t find ANY aafco adequacy statement for this food… Anywhere. Mike? You know anything about that?

  • Jordan

    I had a question, is the standard Dogswell Happy Hips dry dog food acceptable to feed to puppies as well as adult dogs? We currently feed it to our 2 year old lab, but are getting a puppy in a week. I can’t find anything that states acceptable age ranges. Thanks for your help.

  • Vickie

    I also appreciate the review of Dogswell products. I purchased the duck jerky as well for my dogs and was very distressed when I saw it was made in China. At the bottom of the bag in samll letters it says: Dog treats, Made in China. I’m always very careful to avoid any food or treats made in China. Needless to say, I won’t be getting any more Dogswell products!

    Thanks,
    Vickie

  • Christine

    Hi Mike –

    I appreciate your review of the Dogswell products, however my experiences have recently led me to remove their duck jerky treats as my dogs’ treats after being a faithful Dogswell buyer for many years. It would seem that after many years of providing a great product, Dogswell has started to use more sinew and other bits of the duck such I can’t even break apart the jerky when pulling with all my strength. The only reason I tried was after two episodes in the past couple of months where my 12-pound dog started choking. Each time I was able to reach down her throat and pull out the “jerky” only to find that it was impossible for my dog to chew.

    So I don’t know how in depth your review of the jerky treats was, but I can tell you that Dogswell’s quality standards have plummeted. I am thankful only that I didn’t loose a dog while finding this out.

    Thanks so much for your work,
    Christine

  • Debbie

    My 1 year 3mo old puggle is fairly picky about the dog food she will eat. Unfortunately, she generally is not crazy about the healthy food we’ve introduced, such as Natural Balance and Natures Recipe. She loves our friends’ poorer selection of food such as Kibbles in Bits, which we try to keep her from when we visit! She does like Blue Buffalo enough but it gave her bad gas! She really likes Halo but when I found Dogswell at our supermarket as well as our petstore (Allpets), I was thrilled at the convenience of it. But most of all, she LOVES it! I cut down slightly on the recommended serving and add some ground chicken mixed with some babyfood vegetable mixtures or Evangers pure meat canned food and she gobbles it down! Hopefully it increases the protein level of the food that it is missing. She is not a fan of the canned food, however, but loves the treats!

  • http://DogFoodAdvisor.com Mike Sagman

    Hi YC… I’m so sorry to hear about your dog’s problem. Unfortunately, you have asked a question I don’t feel qualified to answer. Like with us humans, each dog responds to a particular food (or an ingredient) in its own unique way. And many times, the signs and symptoms you see are not even related to the food in the first place. So, it would be impossible for me (or anyone) to assure you feeding a specific product would help control your dog’s renal crystals or deliver the results you’re looking for. Wish I could be more help.

  • YC

    I have a 5 year old tibetan terrier who just had a UTI, and crystals. I googled her dog food” nutrish by Rachel ray ” and was disgusted to find out all the bad things. My dogs have been on that for 2 years.
    Now there on Vitality, and I see an energy increase in them. Will this food help remove crystals? She’s on med’s for her UTI. Is this product sold at petsmart?
    Thank you
    YC

  • Susan G

    Thank you for the time you’ve spent compiling the wealth of information on this website. I have a two year old Papillon, who was a very picky eater until I gave her the Dogswell “Vitality” dry dog food. She not only loved the taste of the food, but the change in her overall health was remarkable. Her coat is so silky, her energy level is high, yet she sleeps so peacefully at night. The information on your site about this particular food just confirms I made the right choice for my dog.

  • http://mcmdmumma@yahoo.com MC Mumm

    Thanks for your prompt response–it does help. Your article on the best puppy foods gave me what I needed. I’d written you initially as this particular product is one that is available to us locally, and I liked your review & recommendation. We’ll simply wait to feed him the adult dry kibble till when he’s older. He’s recovering well on a combination of Kirkland puppy and a high grade canned food.

    As I said earlier, our vet really believes it was his reaction to the live distemper vaccine that caused the problem in the first place and not too much protein. We’re just relieved we think we’ve gotten him through this without any long term issues.

    Thanks again. Your website has been most helpful.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi MC… Since I’m not a veterinarian, it would be misleading for me to assure you any particular dog food would deliver the kind of health results you’re looking for. However, it’s no secret, we do not believe feeding a moderate to high protein diet to most dogs should be a realistic cause for concern.

    For more information, please be sure to read two of my recent articles, “Low Protein Dog Foods” and “Best Puppy Foods“. I think you’ll find these two articles helpful. And of course, discuss our opinion with your vet before taking any action. Hope this helps.

  • http://mcmdmumma@yahoo.com MC Mumm

    Quick question–any problem in feeding Dogswell Happy Hips to our 6 month old border collie pup? He’s recovering from several episodes of what’s been diagnosed as HOD. Causes could be too high a protein puppy kibble (Kirkland Puppy) or a reaction to his distemper and parvo booster shots (most likely cause).

    Anyway, we’ve been reasearching quality dog foods that we can reasonably afford. This looks like a good kibble for our needs now. We can easily add cooked chicken if we need to boost the protein, and we’ll be feeding in combination with Nutrisca’s canned foods.

    I’d appreciate your input.

  • Patty

    Hi Mike,

    Thanks for the answer, Mike:) What you say makes a lot of sense, although in my “ideal” world, it seems country of origin for things anyone (including our animals) puts into her mouth ought to be straightforward and right there to see. Oh well . . .
    Anyway, after looking over the rating of Purina Puppy Chow that my baby has been on for the first 6 months of her life, again, I “bit the bullet” today and purchased a small bag of Fromm’s 4* Duck and Sweet Potatoes to try. I know I have to transition slowly, but boy, I wish I could just pitch that Puppy Chow right now, lol! I really don’t understand why it seems to be so widely recommended, including by vets. Even if they aren’t specifically trained in nutrition, some of the negatives seem to be glaringly obvious once you look at the ingredient list! After all, I’m not trained in nutrition, or even science, either, but I know that eating a bunch of artificial coloring, etc. is bad, and that corn and wheat and soy are allergy suspects. Oh well, enough ranting, hopefully the Fromm’s will work out!
    Patty

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Patty… Actually, I’ve never heard that China story before. We intentionally make no effort to trace the origin of the ingredients in dog foods for very good reason. A manufacturer’s claims about their sources are almost impossible for us (or anyone) to prove. The pet food industry is always alive with politics and rumors. If you feel this is important to you, be sure to contact Dogswell customer service and ask them. In any case, to better understand why we intentionally ignore ingredient sources, please be sure to read our article, “The Problem with Dog Food Reviews“. Hope this helps.

  • Patty

    Mike,

    I thought I’d seen that Dogswell is made in China. Is that true, and, if so, do you not consider that a big red flag on the foods?

    Thanks,
    Patty

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Damian… Sorry, I do not know the answer to your question. You may want to check the with Dogswell Customer Service.

  • Damian

    I was wondering if you had any information about when, in the process, the Glucosamine & Chondroitin is added to the food. It is my understanding that if it is added before the heat is added it looses most of it’s effect. I was wondering from your analysis you were able to learn when in the process it was added, and if it has been all “cooked away”. Thanks for any info.