Not official, but Champion is in talks to being bought out by Nestle, is pretty ironic and goes against their stance to pull their product from Chewy.com
Maybe since Nestle owns Purina, that qualifies as principles and pet specialty…
July 14, 2017
Dear Pet Lover,
Chewy recently sold their business to PetSmart, and, as a result, ORIJEN and ACANA foods will no longer be available through Chewy.
Like many of you, we are disappointed in Chewy’s decision to sell their business. The ownership change means they no longer meet our definition of pet specialty.
At Champion, our mission is simple: to be trusted by Pet Lovers and the people who serve them. We’ve always stood on principle, we base our decisions on our values, and we will continue to uphold our 25-year commitment to work with specialty shops.
We choose to focus our investment in our foods, including our research, unparalleled ingredients, and world class kitchens.
Our commitment to food is what sets us apart from multinational and marketing brands. We believe this is the reason Pet Lovers choose ORIJEN and ACANA.
We partner exclusively with specialty shops because they:
support innovative, research-driven foods;
understand our Biologically Appropriate philosophy and the unique properties of our foods;
value the research and innovation that goes into our kitchens and foods; and
recommend foods based on performance rather than profits.
We believe Pet Lovers’ peace of mind comes from knowing that the people making their pet’s food are willing to stand on principle over profit.
While it’s too late to reverse the Chewy/PetSmart decision, we have a strong network of pet specialists across America where ORIJEN and ACANA are always on-shelf. Visit ORIJEN and ACANA for a list of brick and online retailers in your area.
Feel free to contact us via email, [email protected], or by phone, 1-877-939-0006.
Sincerely,
Peter Muhlenfeld
Chief Brand Officer
Champion Petfoods LP
