Pure Balance 95% canned dog food receives the Advisor’s second-lowest tier rating of 2.5 stars.
The Pure Balance 95% product line includes 2 canned dog foods.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
- Pure Balance 95% Chicken [M]
- Pure Balance 95% Beef and Chicken [M]
Pure Balance 95% Beef and Chicken was selected to represent both products in the line for this review.
Pure Balance 95% Beef and Chicken
Canned Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Beef, chicken, beef broth, beef liver, guar gum, cassia gum, carrageenan, tricalcium phosphate, potassium chloride, minerals (zinc amino acid chelate, iron amino acid chelate, copper amino acid chelate, manganese amino acid chelate, sodium selenite, cobalt amino acid chelate, potassium iodide), choline chloride, inulin, vitamins (vitamin E supplement, thiamine mononitrate, niacin supplement, d-calcium pantothenate, vitamin A supplement, riboflavin supplement, biotin, vitamin B12 supplement, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), salt
Fiber (estimated dry matter content) = 6.8%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||41%||41%||10%|
|Calorie Weighted Basis||27%||66%||7%|
The first ingredient in this dog food is beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1
The second ingredient is chicken. Chicken is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of chicken”.1
Both beef and chicken are naturally rich in the ten essential amino acids required by a dog to sustain life.
The third ingredient is beef broth. Broths are of only modest nutritional value. Yet because they add both flavor and moisture to a dog food, they are a common addition component in many canned products.
The fourth ingredient is beef liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.
The fifth ingredient is guar gum, a gelling or thickening agent found in many wet pet foods. Refined from dehusked guar beans, guar gum can add a notable amount of dietary fiber to any product.
The sixth ingredient is cassia gum. Cassia gum is a plant extract likely used here as a gelling agent and providing no nutritional value to this food.
The seventh ingredient is carrageenan, a gelatin-like thickening agent extracted from seaweed. Although carrageenan has been used as a food additive for hundreds of years, there appears to be some recent controversy regarding its long term biological safety.
The eighth ingredient is tricalcium phosphate, a beneficial source of calcium and phosphorous. In addition, this additive is used in canned foods as an emulsifier — an agent designed to disperse a food’s fats more evenly in water.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With two notable exceptions…
First, we note the inclusion of inulin, a starch-like compound made up of repeating units of carbohydrates and typically sourced from chicory root.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Pure Balance 95% Canned Dog Food Review
Judging by its ingredients alone, Pure Balance 95% Dog Food looks like an above-average wet product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 41% and a mean fat level of 41%. Together, these figures suggest a carbohydrate content of 10% for the overall product line.
And a fat-to-protein ratio of about 100% (a notably high reading).
Near-average protein. Above-average fat. And below-average carbs when compared to a typical wet dog food.
Free of any plant-based protein boosters, this looks like the profile of a wet product containing a notable amount of meat.
However, with 66% of the total calories in our example coming from fat versus just 27% from protein, some recipes may not be suitable for every animal. In addition, this same finding also prevents us from awarding the brand a higher rating.
Pure Balance 95% is a grain-free canned dog food using a notable amount of named meats as its main source of animal protein, thus earning the brand 2.5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Pure Balance Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
Dog Food Coupons
Readers are invited to check for coupons and discounts shared by others in our Dog Food Coupons Forum.
Or click the buying tip below. Please be advised we receive a fee for referrals made to the following online store.
A Final Word
The Dog Food Advisor is privately owned and is not affiliated (in any way) with pet food manufacturers. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive a referral fee from online retailers (like Chewy or Amazon) when readers click over to their website from ours. This policy helps support the operation of our blog and keeps access to all our content free to the public.
For more information, please visit our Disclaimer and Disclosure page.
Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
Notes and Updates
03/11/2019 Last Update