Review of I and Love and You
Lovingly Simple Dog Food
I and Love and You Lovingly Simple Dog Food earns the Advisor’s second-highest rating of 4 stars.
The I and Love and You Lovingly Simple product line includes one dry dog food, a recipe claimed to meet AAFCO nutrient guidelines for all life stages.
I and Love and You Lovingly Simple with Lamb and Sweet Potato
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Lamb, menhaden fish meal, chickpeas, peas, pea protein, pea starch, sunflower oil (preserved with mixed tocopherols), sweet potatoes, natural flavor, salt, fish oil, vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin supplement, d-calcium pantothenate, riboflavin supplement, thiamine mononitrate, pyridoxine hydrochloride, folic acid, vitamin B12 supplement, zinc sulfate, ferrous sulfate, calcium carbonate, copper sulfate, manganese sulfate, sodium selenite, calcium iodate, choline chloride, mixed tocopherols (as preservative), rosemary extract, dried chicory root, zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus plantarum fermentation product, dried Lactobacillus reuteri fermentation product, dried Bifidobacterium animalis fermentation product, dried Enterococcus faecium fermentation product
Fiber (estimated dry matter content) = 4.5%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||34%||17%||41%|
|Calorie Weighted Basis||29%||36%||35%|
The first ingredient in this dog food is lamb. Although it is a quality item, raw lamb contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is menhaden fish meal. Because it is considered a meat concentrate, fish meal contains almost 300% more protein than fresh fish itself.
Menhaden are small ocean fish related to herring. They’re rich in protein and omega-3 fatty acids. What’s more, in their mid-depth habitat, menhaden are not exposed to mercury contamination as can be typical with deep water species.
Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1
The third ingredient includes chickpeas, also known as garbanzo beans. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (or pulse) family of vegetables.
However, chickpeas contain about 22% protein, a factor that must be considered when judging the actual meat content of this dog food.
The fourth ingredient lists peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The fifth ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.
Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.
And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this dog food.
The sixth ingredient is pea starch, a paste-like, gluten-free carbohydrate extract probably used here as a binder for making kibble. Aside from its energy content (calories), pea starch is of only modest nutritional value to a dog.
The seventh ingredient is sunflower oil. Sunflower oil is nutritionally similar to safflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.
Sunflower oil is notable for its resistance to heat damage during cooking.
There are several different types of sunflower oil, some better than others. Without knowing more, it’s impossible to judge the quality of this ingredient.
The eighth ingredient is sweet potato. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in dietary fiber and beta carotene.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With 3 notable exceptions…
First, we find fish oil. Fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.
Depending on its level of freshness and purity, fish oil should be considered a commendable addition.
Next, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Based on its ingredients alone, I and Love and You Lovingly Simple Dog Food looks like an above-average dry product.
And a fat-to-protein ratio of about 50%.
Above-average protein. Near-average fat. And Below-average carbs when compared to other dry dog foods.
However, when you consider the protein-boosting effect of the peas, chickpeas and pea protein, this looks like the profile of a kibble containing just a moderate amount of meat.
Our Rating of I and Love and You Lovingly Simple Dog Food
I and Love and You Lovingly Simple is a grain-free dry dog food using a moderate amount of named meat meal as its dominant source of animal protein, thus earning the brand 4 stars.
However, it’s unfortunate the company chose to include so much plant-based protein in its recipe. Otherwise, we would have been compelled to award this product a higher rating.
Has I and Love and You Dog Food Been Recalled?
The following automated list (if present) includes all dog food recalls since 2009 related to I and Love and You.
- I and Love and You Dog Treats Recall of 2015 (7/13/2015)
You can view a complete list of all dog food recalls since 2009 here.
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More I and Love and You Brand Reviews
The following I and Love and You dog food reviews are also posted on this website:
- I and Love and You Dog Food Review (Canned)
- I and Love and You Naked Essentials Dog Food Review (Dry)
- I and Love and You Nude Dog Food Review (Dry)
- I and Love and You Stir and Boom Dog Food Review (Dehydrated)
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Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
- Association of American Feed Control Officials ↩
05/21/2021 Last Update