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I and Love and You Lovingly Simple Dog Food Review (Dry)

Mike Sagman

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Mike Sagman
Mike Sagman

Mike Sagman

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Dr Mike Sagman is the creator of the Dog Food Advisor. He founded the website in 2008, after his unquestioning trust in commercial dog food led to the tragic death of his dog Penny.

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Updated: March 21, 2024

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Review of I and Love and You Lovingly Simple Dog Food

I and Love and You Lovingly Simple Dog Food earns the Advisor’s second-highest rating of 4 stars.

The I and Love and You Lovingly Simple product line includes one dry dog food, a recipe claimed to meet AAFCO nutrient guidelines for all life stages.

I and Love and You Lovingly Simple with Lamb and Sweet Potato

Estimated Dry Matter Nutrient Content

34.1%

Protein

17%

Fat

40.9%

CarbsCarbohydrates

Lamb, lamb meal, dried chickpeas, dried sweet potatoes, dried peas, dried lentils, pea protein, salmon meal, canola oil (preserved with mixed tocopherols), flaxseeds, natural flavor, sunflower oil, dried tomato pomace, salt, choline chloride, potassium chloride, taurine, monosodium phosphate, citric acid (preservative), mixed tocopherols (preservative), l threonine, vitamin E supplement, ferrous sulfate, iron amino acid chelate, zinc amino acid chelate, zinc oxide, dried chicory root, vitamin E supplement, copper sulfate, sodium selenite, niacin supplement, d calcium pantothenate, copper amino acid chelate, manganese amino acid chelate, dried Bacillus coagulans fermentation product, riboflavin supplement, vitamin A supplement, manganous oxide, thiamine mononitrate, vitamin D3 supplement, vitamin B12 supplement, pyridoxine hydrochloride, calcium iodate, folic acid, rosemary extract


Fiber (estimated dry matter content) = 4%

Red denotes any controversial items

Estimated Nutrient Content
Method Protein Fat Carbs
Guaranteed Analysis 30% 15% NA
Dry Matter Basis 34% 17% 41%
Calorie Weighted Basis 29% 36% 35%

Ingredient Analysis

The first ingredient in this dog food is lamb. Although it is a quality item, raw lamb contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is lamb meal. Lamb meal is considered a meat concentrate and contains nearly 300% more protein than fresh lamb.

It’s important to note that the following 3 out of 4 ingredients included in this recipe are each a type of legume:

  • Dried chickpeas
  • Dried peas
  • Dried lentils

Although they’re a mixture of quality plant ingredients, there’s an important issue to consider here. And that’s the recipe design practice known as ingredient splitting.

If we were to combine all these individual items together and report them as one, that newer combination would likely occupy a significantly higher position on the list.

In addition, dried legumes contain about 27% protein, a factor that must also be considered when judging the meat content of this dog food.

The fourth ingredient is dried sweet potato, a dehydrated item usually made from the by-products of potato processing. In most cases, dried sweet potato can contain about 10% dry matter protein which can have a slight effect on our estimate of the total meat content of this recipe.

The seventh ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this dog food.

The eighth ingredient is salmon meal, another protein-rich meat concentrate.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

The ninth ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.

Yet others cite the fact that canola oil can be a significant source of essential omega-3 fatty acids.

In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With 6 notable exceptions

First, flaxseed is one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

Next, sunflower oil is nutritionally similar to safflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.

Sunflower oil is notable for its resistance to heat damage during cooking.

There are several different types of sunflower oil, some better than others. Without knowing more, it’s impossible to judge the quality of this ingredient.

In addition, tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.

Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.

Just the same, there’s probably not enough tomato pomace here to make much of a difference.

Next, we note the use of taurine, an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient.

Since taurine deficiency appears to be more common in pets consuming grain-free diets, we view its presence in this recipe as a positive addition.

This recipe also contains sodium selenite, a controversial form of the mineral selenium. Sodium selenite appears to be nutritionally inferior to the more natural source of selenium found in selenium yeast.

And lastly, this food includes chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Nutrient Analysis

Based on its ingredients alone, I and Love and You Lovingly Simple Dog Food looks like an above-average dry product.

The dashboard displays a dry matter protein reading of 34%, a fat level of 17% and estimated carbohydrates of about 41%.

And a fat-to-protein ratio of about 50%.

Above-average protein. Near-average fat. And Below-average carbs when compared to other dry dog foods.

However, when you consider the protein-boosting effect of the peas, chickpeas and pea protein, this looks like the profile of a kibble containing just a moderate amount of meat.

Our Rating of I and Love and You Lovingly Simple Dog Food

I and Love and You Lovingly Simple is a grain-free dry dog food using a moderate amount of named meat meal as its dominant source of animal protein, thus earning the brand 4 stars.

Highly recommended.

However, it’s unfortunate the company chose to include so much plant-based protein in its recipe. Otherwise, we would have been compelled to award this product a higher rating.

I and Love and You Dog Food Recall History

The following automated list (if present) includes all dog food recalls related to I and Love and You through June.

You can view a complete list of all dog food recalls since 2009 here.

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More I and Love and You Brand Reviews

The following I and Love and You dog food reviews are also posted on this website:

Sources

1: Association of American Feed Control Officials

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