Rating: 
Nature’s Variety Instinct Dog Food (canned) gets the Advisor’s top rating of five stars.
The Nature’s Variety Instinct product line includes six canned dog foods… each meeting AAFCO nutrient profiles for all life stages.
- Nature’s Variety Instinct Beef Formula
- Nature’s Variety Instinct Duck Formula
- Nature’s Variety Instinct Lamb Formula
- Nature’s Variety Instinct Rabbit Formula
- Nature’s Variety Instinct Chicken Formula
- Nature’s Variety Instinct Venison Formula
Nature’s Variety’s Instinct Duck Formula canned dog food was selected to represent the others in the line for this review.
Nature's Variety Instinct Duck Formula
Canned Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Duck, turkey liver, water, ground flaxseeds, tricalcium phosphate, montmorillonite clay, peas, potassium chloride, carrots, lecithin, vitamins (choline chloride, l-ascorbyl-2-polyphosphate, vitamin E supplement, niacin supplement, vitamin B12 supplement, vitamin A supplement, thiamine mononitrate, biotin, riboflavin supplement, d-calcium pantothenate, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), dried kelp, salt, taurine, minerals (zinc proteinate, iron proteinate, manganese proteinate, copper proteinate, sodium selenite, ethylenediamine dihydriodide), artichokes, cranberries, pumpkin, tomato, blueberries, broccoli, cabbage, kale, parsley
Fiber (estimated dry matter content) = 12%
Red items when present indicate controversial ingredients
The first ingredient in this dog food is duck. Duck is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of duck”.1
Duck is naturally rich in the ten essential amino acids required by a dog to sustain life.
The second item is turkey liver. This is an organ meat sourced from a named animal. So long as it’s not over-weighted in a dog food, turkey liver is a beneficial component.
The third ingredient is water… which (of course) adds nothing but moisture to this food. Water is a routine finding in most canned dog foods.
The fourth ingredient is flaxseed… one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
The fifth ingredient is tricalcium phosphate… a beneficial source of calcium and phosphorous. Plus (in canned products) this additive also acts as an emulsifier… an agent designed to disperse a food’s fats more evenly in water.
The sixth ingredient is montmorillonite clay… a naturally occurring compound rich in many trace minerals. Montmorillonite has been approved for use in USDA Organic Certified products.
Reported benefits include the binding of certain mold-based toxins and even controlling diarrhea and irritable bowel syndrome (IBS).
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With one notable exception…
This dog food also contains chelated minerals… minerals that have been chemically attached to amino acids. This makes them easier to absorb. Chelated minerals are generally found in better dog foods.
Nature’s Variety Instinct Canned Dog Food
The Bottom Line
Judging by its ingredients alone, Nature’s Variety Instinct appears to be an above-average canned dog food.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
The dashboard displays a dry matter protein reading of 40%, a fat level of 30% and estimated carbohydrates of about 22%.
As a group, the brand features an average protein content of 43% and a mean fat level of 31%. Together, these figures suggest a carbohydrate content of 18% for the overall product line.
Above-average protein. Above-average fat. And below-average carbs when compared to a typical canned dog food.
With no sign of any plant-based protein boosters, this looks like the profile of a wet food containing a significant amount of meat.
Bottom line?
Nature’s Variety Instinct is a grain-free canned dog food using a notable amount of novel meats as its main sources of animal protein… thus earning the brand five stars.
Enthusiastically recommended.
Those looking for a nice kibble to go with this product may wish to visit our review of Nature’s Variety Instinct dry dog food.
A Final Word
This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benfits for your pet.
For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews”
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.
Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.
Notes and Updates
11/02/2010 Original review
05/12/2010 Review updated
10/22/2010 Review updated
- Adapted by the Dog Food Advisor from the official definition for chicken published by the Association of American Feed Control Officials, 2008 Edition ↩
The Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.