Rating: 
Nature’s Variety Instinct Dog Food receives the Advisor’s top rating of 5 stars.
The Nature’s Variety Instinct product line lists five dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.
The following is a list of recipes available at the time of this review.
- Nature’s Variety Instinct Rabbit Meal
- Nature’s Variety Instinct Salmon Meal
- Nature’s Variety Instinct Chicken Meal
- Nature’s Variety Instinct Beef and Lamb Meal
- Nature’s Variety Instinct Duck and Turkey Meal
Nature’s Variety Instinct Duck and Turkey Meal formula was selected to represent the other products in the line for this review.
Nature's Variety Instinct Duck and Turkey Meal
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Duck, turkey meal, salmon meal, tapioca, chicken fat (preserved with mixed tocopherols and citric acid), peas, duck meal, tomato pomace, suncured alfalfa meal, montmorillonite clay, natural flavor, salt, carrots, apples, cranberries, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin supplement, l-ascorbyl-2-polyphosphate, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, biotin, vitamin B12 supplement), choline chloride, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, ethylenediamine dihydriodide, sodium selenite), potassium chloride, freeze dried turkey, freeze dried duck (including freeze dried ground duck bone), freeze dried turkey liver, pumpkinseeds, dried Bacillus coagulans fermentation product, rosemary extract, butternut squash, ground flaxseed, dried kelp, broccoli, apple cider vinegar, salmon oil, dried chicory root, blueberries
Fiber (estimated dry matter content) = 4.4%
Red items indicate controversial ingredients
| Estimated Nutrient Content | |||
|---|---|---|---|
| Method | Protein | Fat | Carbs |
| Guaranteed Analysis | 35% | 20% | NA |
| Dry Matter Basis | 39% | 22% | 31% |
| Calorie Weighted Basis | 31% | 44% | 25% |
The first ingredient in this dog food is duck. Although it is a quality item, raw duck contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is turkey meal. Turkey meal is considered a meat concentrate and contains nearly 300% more protein than fresh turkey.
The third ingredient is salmon meal, another high protein meat concentrate.
Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1
The fourth ingredient is tapioca, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.
The fifth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The sixth ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The seventh ingredient is duck meal, yet another high protein meat concentrate.
The eighth ingredient is tomato pomace. Tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.
Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.
Just the same, there’s probably not enough tomato pomace here to make much of a difference.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With five notable exceptions…
First, although alfalfa meal is high in plant protein (about 18%) and fiber (25%), this hay-family item is more commonly associated with horse feeds.
Next, montmorillonite clay is a naturally occurring compound rich in many trace minerals. Montmorillonite has been approved for use in USDA Organic Certified products.
Reported benefits include the binding of certain mold-based toxins and even controlling diarrhea and irritable bowel syndrome (IBS).
In addition, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
Next, flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Nature’s Variety Instinct Dog Food
The Bottom Line
Judging by its ingredients alone, Nature’s Variety Instinct Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
The dashboard displays a dry matter protein reading of 39%, a fat level of 22% and estimated carbohydrates of about 31%.
As a group, the brand features an average protein content of 39% and a mean fat level of 22%. Together, these figures suggest a carbohydrate content of 31% for the overall product line.
And a fat-to-protein ratio of about 55%.
Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.
Even when you consider the protein-boosting effect of the peas, alfalfa meal and flaxseed, this looks like the profile of a kibble containing a significant amount of meat.
Bottom line?
Nature’s Variety Instinct is a meat-based dry dog food using a significant amount of various species as its main sources of animal protein, thus earning the brand 5 stars.
Enthusiastically recommended.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Nature’s Variety Dog Food
Recall History
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
- Nature’s Variety Instinct Dog Food Recall of July 2015 (7/24/2015)
- Nature’s Variety Dog Food Recall February 2013 (2/15/2013)
- Nature’s Variety Dog Food Recall July 2012 (7/12/2012)
- Nature’s Variety Dog Food Recall March 2010 (3/9/2010)
- Nature’s Variety Dog Food Recall February 2010 (2/14/2010)
You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
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A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
The Dog Food Advisor does not test dog food products.
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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
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Notes and Updates
12/08/2015 Last Update
- Association of American Feed Control Officials ↩
