Innova Dog Food (Canned)

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Rating: ★★★★☆

Innova Canned Dog Food gets the Advisor’s second-highest rating of four stars.

Currently, the Innova product line lists seven canned dog foods… two designed to meet AAFCO nutrient profiles for all life stages, four for adult maintenance and one for growth.

  • Innova Adult
  • Innova Puppy
  • Innova Lower Fat Adult
  • Innova Senior (3 stars)
  • Innova Large Breed Adult
  • Innova Large Breed Senior
  • Innova Large Breed Puppy

Innova Adult Dog Food was selected to represent the others in the line for this review.

Innova Adult Formula

Canned Dog Food

Estimated Dry Matter Nutrient Content

Protein = 41% | Fat = 39% | Carbs = 13%

Ingredients: Turkey, chicken, chicken broth, ground brown rice, potatoes, carrots, herring, natural flavors, whole eggs, guar gum, apples, alfalfa sprouts, cottage cheese, herring oil, carrageenan, l-ascorbyl-2-polyphosphate, potassium chloride, sunflower oil, pumpkin, sodium phosphate, inulin, sea salt, choline chlorid, beta carotene, biotin, calcium carbonate, calcium iodat, cobalt carbonate, cobalt proteinate, copper proteinate, d-calcium pantothenate, dicalcium pantothenate, dl-methionine, folic acid, iron proteinate, manganese proteinate, niacin, pyridoxine hydrochloride, riboflavin, thiamine mononitrate, vitamin A supplement, vitamin B12 supplement, vitamin C supplement (sodium ascorbate), vitamin D3 supplement, vitamin E supplement (alpha tocopherol), zinc proteinate

Fiber (estimated dry matter content) = 6.8%

Red items when present indicate controversial ingredients

The first two ingredients in this dog food are turkey and chicken… Both meats are considered “the clean combination of flesh and skin… derived from the parts or whole carcasses” of the animals.1

Poultry is naturally rich in the ten essential amino acids required by a dog to sustain life.

The third ingredient lists chicken broth. Broths are nutritionally worthless. But because they add moisture to a dog food they are a common finding in many canned products.

The fourth item is brown rice. Brown rice is a quality ingredient… a complex carbohydrate that (once cooked) is fairly easy to digest.

The fifth ingredient is potato. Assuming they’re whole, potatoes are a good source of digestible carbohydrates and other healthy nutrients.

The sixth item includes carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

The seventh ingredient is herring. Herring is a fatty marine fish naturally high in protein as well as omega 3 fatty acids… essential oils needed by every dog to sustain life.

After the natural flavors, we note the inclusion of whole eggs. Eggs are easy to digest and have an exceptionally high biological value.

The tenth ingredient is guar gum… a gelling or thickening agent found in many wet pet foods. Refined from dehusked guar beans, guar gum can add a notable amount of dietary fiber to any product.

From here, the list goes on to include a number of other healthy items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to have much of an effect on the overall quality of this product.

We also note this food contains chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Innova Canned Dog Food… the Bottom Line

Judging by its ingredients alone, Innova Canned Dog Food looks like a quality product.

However, ingredient quality by itself doesn’t tell the whole story. It’s still important to estimate meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 41%, a fat level of 39% and an estimated carbohydrate content of 13%.

Due to its apparently lower meat content, we feel compelled to downgrade the Senior Formula to a lower rating.

If you omit the 3-star Senior product from our study, the brand features an average protein content of 41% and an average fat level of 27%.

Together, these figures suggest an overall carbohydrate content of 24% for the full product line.

Moderate protein. Above-average fat. And below-average carbs… when compared to a typical canned dog food.

With no sign of any plant-based protein concentrates, this is the profile of a wet food containing a significant amount of meat.

Yet it’s hard to ignore the brand’s total absence of any critical Red Flag items.

Bottom line?

Innova Canned Dog Food is essentially a meat-based wet product using an ample amount of chicken and turkey as its main sources of animal protein… thus earning the brand four stars.

Highly recommended.

Those looking for a comparable kibble from the same company may wish to check out our review of Innova Dry Dog Food.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food brand… or maybe the review itself? Please know… we welcome your comments.

Other spellings: Inova

Notes and Updates

11/23/2009 Original review
06/24/2010 Review updated

  1. Association of American Feed Control Officials
Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • Alexy J Rantes

    I feed my dogs Innova Adult, and have been doing so for about a year now. This is one of the only canned foods my dogs (1 yr old Whippet, 3 yr old chi-weenie) eat wholeheartedly and these two are picky eaters. I, too was a bit worried about the P&G ownership but have not noticed any problems with the dogs, they are healthy, shiny coats, my whippet is as fast as ever and have super clean strong teeth, normal small stools. I will keep feeding until I see a bad reaction in them. I do not mix their wet food with the dry, I feed separate.

  • guy nelli

    this is a quote from dogfoodscoup.com. although you may choose the wait and see approach regarding Natura dog food, we personally, have enough to form an opinion on PK’s history of deceitful practices, and lack of ethics. ( this was in relation to the buyout of Iam;s, and Eukanuba dog food)

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Jason… Thanks for sharing this letter and your opinion. I too am aware of the public’s fear of last year’s buyout of Natura by P&G. However, in the spirit of fairness to all (including pet food manufacturers), it’s unreasonable and unscientific to assume a merger will automatically produce inferior products. Whether or not that fear is justified will be borne out by the company’s future actions in the ongoing evolution of its products. So, until I see a change on the labels of Natura’s products, our ratings will remain unchanged.

  • http://s574.photobucket.com/albums/ss187/GDane123/1-%20My%20Dane/ Jason

    Hi everyone,

    This concerns the buyout of Natura Pet by Proctor and Gamble. There is another dog food review website and it boldly states that all Natura products were removed from their 4 star status and placed at 2 stars solely because of the buyout. Evidently, that review site has very little faith in big corporations and in my opinion, doesn’t even wait for actual evidence.

    So without any actual proof to deserve 2 stars, I decided to write Natura Pet/P&G myself. I asked them if any changes in ingredients and/or quality had been made and also if any changes were being planned for the future. This is their reply so you be the judge.

    Dear Sir/Madame,

    Thank you for contacting Natura Pet Products. Natura Pet Products is owned by Proctor & Gamble. The sale of Natura Pet Products to Proctor & Gamble was finalized on June 1, 2010.

    Our brands and formulas have not changed. Our ingredients, quality, integrity, etc. have not changed. Proctor and Gamble will never degrade or lessen the quality of our products. Because consumers have come to expect leadership, innovation, and 100% honesty and integrity from Natura, we are more committed now than ever to breaking the transparency barrier by implementing consumer informational initiatives about our practices and plans, as well as complete nutritional information.

    Natura’s dedication to quality and nutritional philosophy has not changed. Natura’s Founders; John & Ann Rademakers and Peter Atkins, started Natura’s business with the purpose to provide the healthiest pet foods in the world. In building Natura’s business they have maintained animal health and wellness as a priority. They have strongly supported their independent retail partners.

    P&G is committed to growing the Natura brands. They recognize the critical nature of growing the entire portfolio through the independent pet specialty stores. The quality of our products will continue to be world class. Natura’s nutritional philosophy will not change. The foundation of our success is rooted in our products and their performance. We will not compromise our standards.

    P&G have acquired our manufacturing facilities in Fremont, NE and San Leandro, CA along with the full complement of Natura employees. P&G intends to operate Natura Pet Products as an independent entity. Our approach to formulation and product design will remain the same, and we will continue to position our formulas on the cutting edge. We will continue to evolve and improve our market leading products. Our ingredient selection philosophy will remain unchanged.

    Natura’s current operating management team will remain in their respective positions and Natura’s business relationships will remain unchanged.

    P&G has sought us out to advance and improve their natural and holistic product line and are interested in our products because they believe that we are the best at what we do… providing “The Healthiest Pet Food in the World.”

    Thank you once again for confiding in us. We especially thank you for giving us the opportunity to respond to your concerns.

    If you have any additional questions or concerns please feel free to contact me at your convenience.

    Best Regards,

    Ashley

    Natura Product Advisor

    Licensed Veterinary Technician

    (800) 532-7261

    custserv@naturapet.com

  • http://en.wikipedia.org/wiki/Ninja Dog Food Ninja

    Peter, the listed ingredients is all Mike goes by, so according to that list, this is still a good food. But here’s where p&g can screw this food up… by changing the source of those ingredients to cheaper, sketchier suppliers. So, who knows. That’s not a parameter Mike can take into account, as manufactures don’t have to disclose such information, and even if they did, it would take Mike years to amass such information. And then, said information is subject to constant change. It would take an entire staff of highly paid personnel to keep track of such things… certainly not just one full-time dentist! :-)

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Peter… As far as I know, there have been no changes to the label for Innova since the P & G buyout in May of 2010. But to be sure, you’ll need to contact their customer service. Hope this helps.

  • Peter

    Does that mean that to your knowledge, the ingredient label for Innova has not changed?

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Peter… Proctor and Gamble acquired Natura Pet back on May 5, 2010. And based upon P&G’s history, I can understand your concern. However, in the spirit of fairness to all (including pet food manufacturers), it’s unreasonable and unscientific to assume a merger will automatically produce inferior products.

    In any case, we try our best to intentionally ignore the never-ending barrage of unverifiable rumors and pet food industry politics. And we focus on the only source of information we feel we can reliably trust… government-regulated pet food labels. To see why we ignore almost everything else, you may wish to visit our article, “The Problem with Dog Food Reviews“.

    And until I become aware of any changes to the label, I’m not planning to revisit this product.

    To hear what others have to say, why not browse the Comments section after each review in which you might have some personal interest. In any case, whether or not you choose to pay attention to the reports and opinions you read there is a decision you’ll ultimately have to make for yourself.

  • Peter

    Mike – Is it possible for you to do a followup review on Innova as a “post P&G” review of the food? I’m curious whether or not the producers, now under new ownership, have changed the recipe and are pushing out an inferior product.

    Any sort of update on this food would be much appreciated!

    Thanks for all your work here,

    Peter

  • Meagan in iowa

    Mike p- you get coupons from some of the four and five star foods correct? just wondering if you know if they can be used when ordering online? or do they have to be used only in a store? thanks

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Val… That would depend on the caloric content of each food and the amount of each one served. Unfortunately, it would be impossible for me to offer precise calculations for each reader. Wish I could be more help.

  • val

    80 lbs, oops!

  • val

    Our 5 year old great 80 mix breed is having a right leg problem. She is getting acupunture. The vet suggested she get a cool diet. Canned food is cool. We are now giving her a small amount of dry and canned the rest. We use adult Inova Food. I do not see a true list of how much to use for a mixture of foods. Any help? Please! and many thanks.

  • erin

    Just opened a can of Innova this morning. The smell kind of reminded me of Kennel Ration. Our medium-sized 13 year old mutt ate it up.

    I don’t mix can with dry anymore. No matter what the wet food or the dry food was, she would just walk away.

    Now I just give her 1/3 can in the morning, and then offer dry whenever. (I can’t leave it down because the cats will nibble at the dog food, which isn’t a bad thing, except that the dog throws a fit.) The dry food is a mix of some 4 & 5 Stars. She is not overweight. If anything, she might be underweight.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Amanda… Like so many other senior and weight loss dog foods, this product’s notably lower protein content (about 20% on a dry matter basis) appears to contain a significantly reduced meat component. This fact compels us to downgrade this food to (just barely) 3 stars.

  • Amanda

    Just wondering why the Senior formula receives only 3 stars? What is different about it?

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Lynn… Unfortunately, there’s no way to know the answer to your question. In many ways, larger companies have the resources to support more elaborate quality control testing programs as they procure the ingredients for each batch of dog food.

    What’s more, in the spirit of fairness to pet food manufacturers, it’s unreasonable (and unscientific) to automatically assume unexplained symptoms (like diarrhea) are directly related to something as vague as a company merger. We try our best to ignore the never-ending barrage of unverifiable rumors and pet food industry politics. So we focus on the only source of information we feel we can reliably trust… government-regulated pet food labels. To see why we ignore almost everything else, you may wish to visit our article, “The Problem with Dog Food Reviews“.

    Like everyone, we’re always concerned about any corporate merger (including Proctor and Gamble’s buyout of Natura). So, we continuously monitor our readers’ comments for any visible sign of a recipe (or quality) change.

    Fromm is a very good choice. But don’t give up just yet on Innova (and the other Natura products). The true story of this merger is yet to be written.

  • Lynn Gelman

    I was told that about 6 months ago Inova was bought out by Procter & Gamble. I found this out after my cocker spaniel started have really bad diarrhea. After doctor visits and tests the only answer they could come up with was the food that she had been on for 5 years and then started having problems after switching hands. Do you think a company like P & G would prefer to make more money for themselves and therefore scrimp on nutrition? And if that is true, do you still highly recommend it. I also spoke with other dog owners who had the exact problem. I now feed her Fromms. Thanks for any info.