Rating: 




Go! Sensitivity + Shine Dog Food receives the Advisor’s second-highest tier rating of 4 stars.
The Go! Sensitivity +Shine product line includes three dry dog foods. However, since we’re unable to locate AAFCO nutritional adequacy statements for these dog foods on the product’s web page, it’s impossible for us to report specific life stage recommendations for these recipes.
The following is a list of recipes available at the time of this review.
- Go! Sensitivity + Shine Duck Recipe (3.5 stars)
- Go! Sensitivity + Shine Salmon Recipe (3.5 stars)
- Go! Sensitivity + Shine Grain Free/Potato Free Turkey (5 stars)
Go! Sensitivity + Shine Duck Recipe was selected to represent the other products in the line for this review.
Go! Sensitivity + Shine Duck Recipe
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Duck meal, oatmeal, potatoes, whole oats, de-boned duck, canola oil (preserved with mixed tocopherols), apples, natural flavour, flaxseed, quinoa, kamut flakes, calcium carbonate, potassium chloride, sodium chloride, dried kelp, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, inositol, niacin, l-ascorbyl-2-polyphosphate (a source of vitamin C), d-calcium pantothenate, thiamine mononitrate, beta-carotene, riboflavin, pyridoxine hydrochloride, folic acid, biotin, vitamin B12 supplement), minerals (zinc methionine complex, zinc proteinate , iron proteinate, copper proteinate, zinc oxide, manganese proteinate, copper sulphate, ferrous sulphate, calcium iodate, manganous oxide, selenium yeast), dried chicory root, l-lysine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus niger fermentation product, dried Aspergillus oryzae fermentation product, Yucca schidigera extract, dried rosemary
Fiber (estimated dry matter content) = 3.9%
Red items when present indicate controversial ingredients
| Estimated Nutrient Content | |||
|---|---|---|---|
| Method | Protein | Fat | Carbs |
| Guaranteed Analysis | 22% | 12% | NA |
| Dry Matter Basis | 24% | 13% | 54% |
| Calorie Weighted Basis | 22% | 29% | 49% |
The first ingredient in this dog food is duck meal. Duck meal is considered a meat concentrate and contains nearly 300% more protein than fresh duck.
The second ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.
The third ingredient is potato. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.
The fourth ingredient is oats. Oats are rich in B-vitamins, minerals and dietary fiber.
The fifth ingredient is duck. Although it is a quality item, raw duck contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The sixth ingredient is canola oil. Many applaud canola for its favorable omega-3 content while a vocal minority condemn it as an unhealthy fat.
Much of the objection regarding canola oil appears to be related to the use of genetically modified rapeseed as its source material.
Yet others find the negative stories about canola oil more the stuff of urban legend than actual science.1
In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.
The seventh ingredient is apple, a nutrient-rich fruit that’s also high in fiber.
After the natural flavor, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
The tenth ingredient is quinoa. Quinoa (pronounced keen-wah) is not a true cereal grain but a plant prized for its gluten-free seeds.
Compared to most other grain-type ingredients, it is high in protein (about 12-18%), dietary fiber and other healthy nutrients.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With three notable exceptions…
First, this recipe contains selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
Next, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added to provide enzymes to aid the animal with digestion.
And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Go! Sensitivity + Shine Dog Food
The Bottom Line
Judging by its ingredients alone, Go! Sensitivity + Shine Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
The dashboard displays a dry matter protein reading of 24%, a fat level of 13% and estimated carbohydrates of about 54%.
As a group, the brand features an average protein content of 27% and a mean fat level of 15%. Together, these figures suggest a carbohydrate content of 50% for the overall product line.
And a fat-to-protein ratio of about 54%.
Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effects of the flaxseed, quinoa and lentils contained in another recipe, this looks like the profile of a kibble containing a moderate amount of meat.
Bottom line?
Go! Sensitivity + Shine Dog Food is a plant-based kibble using a moderate amount of turkey, duck or salmon meals as its main sources of animal protein, thus earning the brand 4 stars.
Highly recommended.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.
Special Alert
Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
05/28/2010 Original review
12/27/2010 Review updated
11/22/2011 Review updated
05/21/2013 Review updated
05/21/2013 Last Update
- Mikkelson, B and DP, Oil of Ole, Urban Legends Reference Pages (2005) ↩

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