Review of Now Fresh Dry Dog Food
Now Fresh Dog Food receives the Advisor’s top rating of 5 stars.
The Now Fresh product line includes the 11 grain-free dry dog foods listed below.
Each recipe includes its AAFCO nutrient profile when available… Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.
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Recipe and Label Analysis
Now Fresh Small Breed Adult Recipe with Turkey, Salmon and Duck was selected to represent the other products in the line for detailed recipe and nutrient analysis.
Label and nutrient data below are calculated using dry matter basis.
Now Fresh Small Breed Adult Recipe with Turkey, Salmon and Duck
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: De-boned turkey, whole dried egg, peas, potatoes, potato flour, pea flour, natural flavor, flaxseed, canola oil (preserved with mixed tocopherols), de-boned salmon, de-boned duck, calcium carbonate, coconut oil (preserved with mixed tocopherols), apples, pea fiber, monocalcium phosphate, tomato, alfalfa, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, sodium tripolyphosphate, sodium chloride, dried chicory root, choline chloride, vitamins (vitamin E supplement, l-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid.), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate.), taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dl-methionine, l-lysine, potassium chloride, parsley, peppermint, green tea extract, Yucca schidigera extract, l-carnitine, dried rosemary
Fiber (estimated dry matter content) = 5%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||30%||19%||43%|
|Calorie Weighted Basis||25%||39%||36%|
The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is whole dried egg, a dehydrated powder made from shell-free eggs. Eggs are easy to digest and have an exceptionally high biological value.
The third ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
The fourth ingredient is potato. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.
The fifth ingredient is potato flour. Unlike potato starch, potato flour is made from the whole potato (even the skins). This item is considered a gluten-free source of digestible carbohydrates with only modest nutritional value.
The sixth item is pea flour, a powder made from roasted yellow peas. Pea flour contains as much as 25% protein, a factor that must be considered when judging the meat content of this dog food.
After the natural flavor, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
The ninth ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.
Yet others cite the fact that canola oil can be a significant source of essential omega-3 fatty acids.
In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Petcurean product.
With 8 notable exceptions…
First, we find coconut oil, a natural oil rich in medium-chain fatty acids.
Medium-chain triglycerides have been shown to improve cognitive function in older dogs.1
Because of its proven safety2 as well as its potential to help in the treatment of canine cognitive dysfunction syndrome (CDS) and chronic skin disorders, MCT can be considered a positive addition to this recipe.
Next, this recipe includes pea fiber, a mixture of both soluble and insoluble dietary fiber derived from pea hulls. Aside from the usual benefits of fiber, this agricultural by-product provides no other nutritional value to a dog.
In addition, we note the use of alfalfa, a flowering member of the pea family. Although alfalfa is high in protein (18%) and fiber, it’s uncommon to see it used in dog food. This hay-family ingredient is more commonly associated with horse feeds.
Next, we find lentils in this recipe. Lentils are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.
However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.
We also note the inclusion of chicory root, which is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
This recipe also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Also noteworthy is the inclusion of taurine, an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient.
Since taurine deficiency appears to be more common in pets consuming grain-free diets, we view its presence in this recipe as a positive addition.
And lastly, this food contains selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
Based on its ingredients alone, Now Fresh Dog Food looks like an above-average dry product.
As a group, the brand features an average protein content of 29% and a mean fat level of 16%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.
And a fat-to-protein ratio of about 57%.
Which means this Petcurean product line contains…
Above-average protein. Near-average fat. And below-average carbs when compared to a typical dry dog food.
Even when you consider the protein-boosting effect of the pea products, flaxseed, alfalfa and lentils, this looks like the profile of a kibble containing a significant amount of meat.
Our Rating of Now Fresh Dog Food
Now Fresh is a grain-free dry dog food using a significant amount of named meats and dried egg as its dominant source of animal protein, thus earning the brand 5 stars.
More Top Picks
Has Now Fresh Dog Food Been Recalled?
The following automated list (if present) includes all dog food recalls since 2009 related to Petcurean brand dog foods.
No recalls noted.
You can view a complete list of all dog food recalls since 2009 here.
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More Petcurean Brand Reviews
The following Petcurean dog food reviews are also posted on this website:
- Gather Dog Food Review (Dry)
- Go! Carnivore Dog Food Review (Dry)
- Go! Daily Defence Dog Food Review (Canned)
- Go! Fit and Free Dog Food Review (Canned)
- Go! Sensitivities Limited Ingredient Dog Food Review (Dry)
- Go! Sensitivity + Shine Dog Food Review (Canned)
- Go! Skin + Coat Care Dog Food Review (Dry)
- Now Fresh Wet Dog Food Review (Cartons)
- Summit Dog Food Review (Dry)
A Final Word
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Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
- Pan Y et al, Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs, British Journal of Nutrition, Volume 103, Issue 12, June 2010, pp 1746-1754 ↩
- Matulka RA et al, Lack of toxicity by medium chain triglycerides (MCT) in canines during a 90-day feeding study,Food Chem Toxicol, Jan 2009, 47(1) 35-9. ↩
03/27/2021 Last Update