Azmira Dog Food (Canned)

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Rating: ★★★★½

Azmira canned dog food receives the Advisor’s second-highest tier rating of 4.5 stars.

The Azmira product line includes three canned dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • Azmira Ocean Fish Formula
  • Azmira Lamb and Barley Formula
  • Azmira Beef and Chicken Formula

Azmira Beef and Chicken Formula was selected to represent the other products in the line for this review.

Azmira Beef and Chicken Formula

Canned Dog Food

Estimated Dry Matter Nutrient Content

Protein = 46% | Fat = 23% | Carbs = 24%

Ingredients: Beef, beef broth, chicken, chicken liver and kidney, ocean fish, tuna, oat bran, whole brown rice, kelp, alfalfa, calcium carbonate, lecithin, garlic, choline chloride, vitamin E supplement, iron amino acid chelate, zinc amino acid chelate, sodium selenite, niacin, thiamine mononitrate, vitamin A supplement, manganese amino acid chelate, copper amino acid chelate, vitamin B12 supplement, menadione sodium bisulfite complex (source of vitamin K activity), folic acid, pyridoxine hydrochloride, riboflavin supplement, calcium pantothenate, vitamin D3 supplement, calcium iodate, biotin

Fiber (estimated dry matter content) = 4.5%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis10%5%NA
Dry Matter Basis46%23%24%
Calorie Weighted Basis37%44%19%

The first ingredient in this dog food is beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Beef is naturally rich in all ten essential amino acids required by a dog to sustain life.

The second ingredient includes beef broth. Broths are nutritionally empty. But because they add moisture to a dog food they are a common finding in many canned products.

The third ingredient is chicken, another quality raw item. Chicken is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of chicken”.1

Chicken is naturally rich in the ten essential amino acids required by a dog to sustain life.

The fourth ingredient is chicken liver and kidney. These are organ meats sourced from a named animal and thus considered a beneficial component.

The fifth ingredient is ocean fish. This item is typically sourced from clean, undecomposed whole fish and fish cuttings of commercial fish operations.3

Unfortunately, the phrase “ocean fish” is vague and does little to adequately describe this ingredient. Since some fish are higher in omega-3 fats than others, it’s impossible for us to judge the quality of this item.

In any case, fish meat is naturally rich in the ten essential amino acids required by a dog to sustain life.

The sixth ingredient is tuna. Like most oily fish, tuna is naturally rich in healthy omega-3 fatty acids.

The seventh ingredient includes oat bran, a nutritious by-product obtained from milling whole grain oats. The bran is the fiber-rich outer layer of the grain containing starch, protein, vitamins and minerals.

The eighth ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, alfalfa is a flowering member of the pea family. Although alfalfa is high in protein (18%) and fiber, it’s uncommon to see it used in a dog food. This hay-family ingredient is more commonly associated with horse feeds.

Next, garlic can be a controversial item. Although most experts favor the ingredient for its numerous health benefits, garlic (in rare cases) has been linked to Heinz body anemia in dogs.4

However, the limited professional literature we surveyed provided no definitive warnings regarding the use of garlic — especially when used in small amounts (as it likely is here).

In addition, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Azmira Canned Dog Food
The Bottom Line

Judging by its ingredients alone, Azmira canned dog food looks like an above-average wet product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 46%, a fat level of 23% and estimated carbohydrates of about 24%.

As a group, the brand features an average protein content of 46% and a mean fat level of 23%. Together, these figures suggest a carbohydrate content of 24% for the overall product line.

And a fat-to-protein ratio of about 50%.

Above-average protein. Near-average fat. And below-average carbs when compared to a typical canned dog food.

Even when you consider the protein-boosting effect of the alfalfa, this looks like the profile of a wet product containing a significant amount of meat.

We like this product. However, it’s unfortunate the company chose to include menadione in its recipe. Without this controversial ingredient, we may have been compelled to award this line a higher rating.

Bottom line?

Azmira canned dog food is a meat-based wet product using a significant amount of various named meats as its main sources of animal protein, thus earning the brand 4.5 stars.

However, menadione phobics may wish to ignore our rating and look elsewhere for another product.

Highly recommended.

Those looking for a nice kibble from the same company may want to check out our review of Azmira Dry Dog Food.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every report is directly dependent upon the quality of that data.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

05/25/2010 Original review
12/24/2010 Review updated
04/19/2014 Last Update

  1. Association of American Feed Control Officials
  2. Association of American Feed Control Officials
  3. Adapted by The Dog Food Advisor from the official definition of other fish ingredients as published by the Association of American Feed Control Officials
  4. Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005)
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  • Dwight Byron

    My dog loves your wet dog food
    1. Lamb and Barley Formula
    2.Beef and Chicken Formula
    My reason for getting a hold of you is ,so far there’s only one store in my town that carries your product,and I would like to know what other stores carry the wet formula’s
    The store is always running out of product,I’d like to buy it by the case….they don’t have it..the dog’s favourite flavor is Beef and Chicken
    I live in Edmonton, Alberta Canada.