Azmira Dog Food (Dry)

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Rating: ★★★½☆

Azmira Dog Food earns the Advisor’s mid-tier rating of 3.5 stars.

The Azmira product line includes two dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • Azmira Classic Beef Formula
  • Azmira Lifestyle Lamb Formula

Azmira Lifestyle Lamb Formula was selected to represent both products in the line for this review.

Azmira Lifestyle Lamb Formula

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 24% | Fat = 9% | Carbs = 59%

Ingredients: Lamb meal, whole ground brown rice, whole ground sorghum (milo), pearled barley, tomato pomace (source of lycopene), canola oil (preserved with mixed tocopherols), menhaden fish meal, natural flavors, alfalfa meal, vitamins (choline chloride, vitamin E supplement, vitamin A supplement, d-calcium pantothenate, niacin supplement (source of B3), biotin, riboflavin supplement, vitamin K supplement, vitamin B12 supplement, thiamine mononitrate (source of vitamin B1), vitamin D3 supplement, pyridoxine hydrochloride (source of vitamin B6), folic acid), minerals (calcium carbonate, zinc oxide, zinc proteinate, ferrous sulfate, manganese oxide, copper sulfate, sodium selenite, copper proteinate, manganese proteinate, calcium iodate, cobalt carbonate), potassium chloride, kelp meal, lecithin, rosemary extract, sage, dried Bacillus subtilis fermentation product, dried Aspergillus oryzae fermentation product, citric acid

Fiber (estimated dry matter content) = 5.6%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis22%8%NA
Dry Matter Basis24%9%59%
Calorie Weighted Basis23%21%56%

The first ingredient in this dog food is lamb meal. Lamb meal is considered a meat concentrate and contains nearly 300% more protein than fresh lamb.

The second ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The third ingredient is sorghum. Sorghum (milo) is a starchy cereal grain with a nutrient profile similar to corn.

Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, sorghum may be considered an acceptable non-meat ingredient.

The fourth ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index, barley can help support more stable blood sugar levels.

The fifth ingredient is tomato pomace. Tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.

Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.

Just the same, there’s probably not enough tomato pomace here to make much of a difference.

The sixth ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because some worry that canola oil is made from rapeseed, a genetically modified (GMO) raw material.

Yet others cite the fact canola oil can be a significant source of essential omega-3 fatty acids.

In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.

The seventh ingredient is menhaden fish meal, another protein-rich meat concentrate.

Menhaden are small ocean fish related to herring. They’re rich in protein and omega-3 fatty acids. What’s more, in their mid-depth habitat, menhaden are not exposed to mercury contamination as can be typical with deep water species.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

After the natural flavors, we find alfalfa meal. Although alfalfa meal is high in plant protein (about 18%) and fiber (25%), this hay-family item is more commonly associated with horse feeds.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added to provide enzymes to aid the animal with digestion.

And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Azmira Dog Food
The Bottom Line

Judging by its ingredients alone, Azmira Dog Food looks like an above-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 24%, a fat level of 9% and estimated carbohydrates of about 59%.

As a group, the brand features an average protein content of 24% and a mean fat level of 9%. Together, these figures suggest a carbohydrate content of 59% for the overall product line.

And a fat-to-protein ratio of about 36%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the alfalfa meal, this looks like the profile of a kibble containing a below-average amount of meat.

Bottom line?

Azmira Dog Food is a plant-based kibble using a below-average amount of lamb or beef meals as its main sources of animal protein, thus earning the brand 3.5 stars.

Recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every report is directly dependent upon the quality of that data.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

05/24/2010 Original review
04/15/2014 Last Update

  1. Association of American Feed Control Officials
  • lol

    i am now bored

  • lol

    informative

  • Dave

    Actually you are completely incorrect. Canola was never created by genetic engineering. In fact, there was no such thing as genetic engineering when Canola was first hybridized. It was made by manual cross breeding. Subsequent to that, certain canola plants were genetically engineered for weed resistance. More NON-GMO canola is grown than GMO canola, however.

    As for rape being toxic, well raw rape seed oil has been used in Asia for 2000 years, so whether it is toxic or not is debatable. Rape seeds were never used to make Mustard Gas either.

    As far as canola oil, goes it enjoys world-wide acceptance and no limit of use anywhere. In the US it is not allowed in baby food only because spending the money on testing it for that purpose doesn’t make sense, so the growers haven’t bothered with it. In Europe, there is no limitation on the use of canola oil.

    So what you read is 100% false.

  • [email protected]

    No updates on this dog food and now it seems the company has removed The source of Vitamin K as far as I can tell. I have 4 dogs and one with intestinal allergies and after a couple of prescription diets causing more issues, one of my Clients offered me a bag of Azmira Lamb and Azmira Beef. The lamb formula went beautiful with all 4 dogs but then we ran out and went with the Beef and all allergy symptoms came back with all 4 of my dogs. So we are now going back to Azmira lamb dry kibble. Heres hoping we don’t have to change them once again.

    Please update this product :)

  • Pingback: My dog has many food allergies and we need to find a new food

  • pam

    I would like to make a comment about the canola oil controversy. It is my humble understanding that critics of canola oil (including myself) “condemn” it because it comes from a genetically modified version of an originally highly toxic plant, the rapeseed. It is preferred because it is cheap. The omega ratio is not disputed, to my knowledge, which is how they have convinced even the “health community” that it is a healthy oil. But nature didn’t create a “canola plant”. A lab did that. The vocal minority is not convinced that “they” managed to turn a highly toxic plant into a “safe” one. It may not kill you right away, but minute toxins build up in the body. Point is, there are SO MANY other healthy, non-GMO oils available, and many of them relatively cheap. Why do we have to be messing with a toxic plant? I don’t want canola oil in my food or in my pets (sadly,it is, because it’s EVERYWHERE)!

  • http://DogFoodAdvisor.com Mike Sagman

    Hi LS Morgan… Thanks for sharing this disturbing event with us. We’ll watch for reports from other readers.

  • http://www.saguarodesigns.com/ LS Morgan

    I have been using Azmira for quite sometime. I started using it when I had a very sick dog (10 year old lab mix) who according to the vet and her blood work probably didn’t have long to live. I switched to Azmira and within a short time she was like a different dog, healthy, happy, and active. She lived another five years, so needless to say I have been a fan.

    Lately though, I am looking at other brands. One of the reasons I have become disenchanted with Azmira is that in their bags they have a little white disk (just over 3/4″ diameter) attached to the inside of the bag that acts as a valve to help release air and keep the food fresh. On more than one occasion I found this white object (the disk) in among the food and could have had a dog inadvertently eat it. This causes me concern because if I didn’t notice it and the disk were to become lodged in the dog’s digestive tract it could put the dog’s life in danger and possibly result in traumatic (for the dog) and expensive (for me) surgery. In such a case it is unlikely that I would ever know what object the vet removed.

    I have written to Azmira about this problem, and even though I specifically told them that this has happened with their food on several occasions, they responded by saying this has NEVER happened before. I don’t think they have any way of knowing that and it is primarily for that reason I am investigating other brands. I also now believe that a better mix of ingredients is available than what Azmira’s formula offers.

    I don’t know if other companies use these disks in their packaging, but I’ve never seen it before and it will be a question I ask before making my decision.