Azmira Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.
The Azmira product line includes two dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.
The following is a list of recipes available at the time of this review.
- Azmira Rustic Feast Turkey Formula
- Azmira Lifestyle Lamb Formula
Azmira Lifestyle Lamb Formula was selected to represent both products in the line for this review.
Azmira Lifestyle Lamb Formula
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Lamb meal, whole ground brown rice, whole ground sorghum (milo), pearled barley, tomato pomace (source of lycopene), canola oil (preserved with mixed tocopherols), menhaden fish meal, natural flavors, alfalfa meal, vitamins (choline chloride, vitamin E supplement, vitamin A supplement, d-calcium pantothenate, niacin supplement (source of B3), biotin, riboflavin supplement, vitamin K supplement, vitamin B12 supplement, thiamine mononitrate (source of vitamin B1), vitamin D3 supplement, pyridoxine hydrochloride (source of vitamin B6), folic acid), minerals (calcium carbonate, zinc oxide, zinc proteinate, ferrous sulfate, manganese oxide, copper sulfate, sodium selenite, copper proteinate, manganese proteinate, calcium iodate, cobalt carbonate), potassium chloride, kelp meal, lecithin, rosemary extract, sage, dried Bacillus subtilis fermentation product, dried Aspergillus oryzae fermentation product, citric acid
Fiber (estimated dry matter content) = 5.6%
Red items indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||24%||9%||59%|
|Calorie Weighted Basis||23%||21%||56%|
The first ingredient in this dog food is lamb meal. Lamb meal is considered a meat concentrate and contains nearly 300% more protein than fresh lamb.
The second ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.
The third ingredient is sorghum. Sorghum (milo) is a starchy cereal grain with a nutrient profile similar to corn.
Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, sorghum may be considered an acceptable non-meat ingredient.
The fourth ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index, barley can help support more stable blood sugar levels.
The fifth ingredient is tomato pomace. Tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.
Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.
Just the same, there’s probably not enough tomato pomace here to make much of a difference.
The sixth ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.
Yet others cite the fact canola oil can be a significant source of essential omega-3 fatty acids.
In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.
The seventh ingredient is menhaden fish meal, another protein-rich meat concentrate.
Menhaden are small ocean fish related to herring. They’re rich in protein and omega-3 fatty acids. What’s more, in their mid-depth habitat, menhaden are not exposed to mercury contamination as can be typical with deep water species.
Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1
After the natural flavors, we find alfalfa meal. Although alfalfa meal is high in plant protein (about 18%) and fiber (25%), this hay-family item is more commonly associated with horse feeds.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With two notable exceptions…
First, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added to provide enzymes to aid the animal with digestion.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Azmira Dog Food
The Bottom Line
Judging by its ingredients alone, Azmira Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 24% and a mean fat level of 9%. Together, these figures suggest a carbohydrate content of 59% for the overall product line.
And a fat-to-protein ratio of about 36%.
Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the alfalfa meal, this looks like the profile of a kibble containing a moderate amount of meat.
Azmira Dog Food is a plant-based kibble using a moderate amount of lamb or turkey meals as its main sources of animal protein, thus earning the brand 3.5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Azmira Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
Dog Food Coupons
Readers are invited to check for coupons and discounts shared by others in our Dog Food Coupons Forum.
Or click the buying tip below. Please be advised we receive a fee for referrals made to the following online store.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
The Dog Food Advisor does not test dog food products.
We rely entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every review is dependent upon the quality of the data a company chooses to publish.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
10/12/2015 Last Update
- Association of American Feed Control Officials ↩