I don’t have volume numbers, but the companies with the mass-produced brands are the ones with the largest annual revenues by far. Blue Buffalo’s annual revenue (these are 2011 numbers) was about $352 million. P&G Pet Care (Iams & Eukanuba) – $1.8 billion. Nestle Purina – $10.4 billion. Mars Petcare (Pedigree, etc) – $16.2 billion.
BUT Blue Buffalo and other brands that are appealing to a desire for higher quality ingredients are seeing huge increases in sales as people are becoming more aware of what is in their petfoods. More and more brands are showing up and having success, so it seems to be a great trend in the right direction.
5 months ago
