🐱 NEW!

Introducing the Cat Food Advisor!

Independent, unbiased reviews without influence from pet food companies

Recent Replies

Reply To: I'm confused by the Editors Choices

#91460 Report Abuse
Mike Sagman
Keymaster

Charan C.,

You asked, “On your original reviews the dog food has a lower rating or higher rating than your editor’s choice review rating. Are you keeping up with your own ratings system or do you have someone to verify updates when they happen.”

It is impossible to verify any dog food the moment it happens. That’s because pet food companies introduce new recipes all the time. And they intentionally delay updating their websites — many times, months after the changes are made.

What’s more, they make no effort to alert their customers — or even review sites like The Dog Food Advisor.

That’s because they must allow time for current retail stock to be absorbed by the market place to prevent the confusion of different recipe availability for consumers.

We visit and update every review on our website at least once every 18 months. Editor’s Choice reviews are monitored monthly and are updated once every 6 months.

In addition, as we state in every review on our website, “We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.”

Since we update individual recipes within Editor’s Choice at least very 6 months, you may occasionally find a dog food product line review on our public website that has not been modified since its last update. That’s because product line reviews are updated on an 18-month cycle.

Hope this helps.

Recent Replies