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Reply To: Nominate a Brand for Editor's Choice

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Hound Dog Mom
Participant

Hi Katherine –

Just because a food receives a good review doesn’t necessarily mean it will qualify as an Editor’s Choice selection – if all the foods that had high ratings were EC selections there would be no purpose of having an EC. The star ratings are based on the ingredients list and guaranteed analysis only – so basically if the food looks good on paper it will receive a high rating. The Editor’s Choice Report takes into consideration several additional factors such as recall history, transparency, ingredient sourcing, customer service, availability, etc. The Editor’s Choice foods are held to a much higher standard than other foods. This is not to say, however, that a food is bad because it wasn’t chosen for feature in the EC. Some foods are fabulous and they just may not have been chosen for something as simple as not having a wide enough availability or, in some cases, it’s even possible that we are not familiar with the particular food (which is why we love suggestions!). I encourage you to check out our FAQ section to learn more about the selection process.

  • This reply was modified 10 years, 5 months ago by Hound Dog Mom.
  • This reply was modified 10 years, 5 months ago by Hound Dog Mom.