No matter when you join (yesterday, today or tomorrow), you’ll ALWAYS have full access to the complete EC list as it exists at the time you view it. The presence of any brand on the list is based upon merit only and not on some predetermined quota. Or on the day of the month.
Please keep in mind that Editor’s Choice is a service — not a list. So, the value you get as a member comes just as much (and maybe even more) from the brands you DON’T find on the list as those that you do.
From the FAQ page which has been posted from the very day Editor’s Choice was launched:
How many recommended brands are included in the Editor’s Choice list?
We have no plans to limit the number of Editor’s Choice brands to a specific number. However, at any given time, we would expect the total to vary somewhere between 10 and 20 companies.
How often do you add or remove dog food brands from the Editor’s Choice section?
In most cases, our list of Editor’s Choice companies should remain relatively stable with only occasional additions to — or subtractions from — our selected group.
However, members should expect to see some changes to our lists as new information is discovered or evolving events are brought to our attention.
2 weeks, 4 days ago
