There is something missing here…I do believe these chews are not rawhide but there is a process the company is being very deceptive in not disclosing it .
What I see interesting is the way they are hidding the real process of making these chews, I mean…just as @aimee has described about the connection between the guaranteed analysis and ingredients….they just do not match.
It can’t be a rice based product. Rice is a high carb ingredient and they are reporting carb contents as only 5% (even being second on the list). Another hint…there is no way that you could obtain a fiber-like sheet by compressing brown rice and gelatin (not rawhide enzyme-treated), besides brown rice flour gives a dark gray tone.
There is a product at Sam’s, “Hide Free Chews”:
https://www.samsclub.com/p/chicken-chews-10-ct-rawhide-free/prod23390967
The pieces look very much as “No-Hide” by Earth Animal, at much lower cost, the ingredient line up is similar (all natural ingredients), my dog LOVES them although they do not last quite long as rawhide but they last decent amount of time and there is no doubt the ingredients deck is congruent with the guaranteed analysis for the same base ingredients.
