https://rationalwiki.org/wiki/Appeal_to_nature. excerpts below
Notably, the appeal to nature is often implicit in marketing, simply by using terms like “natural”, “all natural”, “natural goodness”, “organic”, “pesticide free”, or “no artificial ingredients”.
Deconstruction
Appeal to nature is a fallacious argument, because the mere “naturalness” of something is unrelated to its positive or negative qualities – natural things can be bad or harmful (such as infant death and the jellyfish above), and unnatural things can be good (such as clothes, especially when you are in Siberia). Another problem is the distinction of what is “natural” and what is not, which can be murky: crude oil occurs naturally, but it’s not something you’d like poured on seabirds or your garden. The word “natural” itself has no exact definition and can be used in multiple ways, thus allowing equivocation.
