Hi Bobby dog,
If you come across others questioning No Hide please post links here. There are a few of us that regularly are in contact with each other but always looking for others to share information.
I heard of some interesting events at the AAFCO meeting in regard to “No Hide” but too early to say.
New labels are coming into the stores in my area and all I can say is WOW! They corrected the weights, changed the ingredient and ingredient order and added and replaced other information. In a prior post I reported that the weights were incorrect and I alerted my state feed control official of same. The smallest chew was labeled 51 grams and now is 34 grams, the middle sized was labeled 85 the largest that was labeled 255 grams is now 99 grams. This change validates that they have been over reporting their weights. The word “safe” has been removed from the label and replaced with the word “healthy”. They added the word “recipe” after the protein flavor. My state feed control official told me that they were in violation of the 95% rule. Some minor changes in ingredient name, banana is now banana powder and vegetable gelatin is agar agar, they added AAFCO statement for intermittent and supplemental feeding. So it appears they have cleaned up a lot of problems.
For me this was the real WOW. They changed the order of the ingredients. The ingredient order used to be protein flavor, gelatin, brown rice flour and now is protein flavor, brown rice flour and gelatin. This is a huge game changer! As it is now written and using the company’s information there is no way to make a “No Hide” Here is an example. Earth Animal reports that the carbohydrate content in the chews are very low. Today their website reports 2% carbohydrate in the case of the Pork Chew, so in a 100 gram chew 2 grams are from carbohydrate. Which would mean no more than ~3 grms of brown rice flour in the chew and every ingredient following rice flour must be 3 grams or less. In essence then Earth Animal is claiming that they made a 100 gram chew using only 15 grams of ingredients. Magical ! Also found this odd because Ryan Yamka their chief science officer, in response to being asked how the carbohydrate content of the chews be so low responded that there is very little brown rice flour in the chew. What are the chews made of then if the lead ingredient is only present in small amount?
