I’d take Clean Label Project with a grain of salt. That being said, I don’t think it’s an outright scam, either.
If there is any truth to it, which there very well could be in regards to fish based formulas of any stripe, much of the anger you are seeing directed towards CLP is due to the fact that certain brands that score low on here scored high on their “purity” tests, and other very well hyped, ultra expensive brands didn’t fare so well. Thus, there is always going to be a segment swearing it cannot be true that a costly product might be of less quality than a cheaper one, or that their trendy brand isn’t so hot after all.
