ShowTime Dog Food (Dry)


Rating: ★★☆☆☆

ShowTime Dog Food receives the Advisor’s second-lowest tier rating of 2 stars.

The ShowTime Dog Food product line includes 7 dry dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.

  • ShowTime Premium Kennel Formula 21/12 [U]
  • ShowTime Advanced Endurance Formula 31/22 [U]
  • ShowTime Premium Performance Formula 27/16 [U]
  • ShowTime Premium Performance Formula 27/20 [U]
  • ShowTime Premium Performance Formula 24/20 [U]
  • ShowTime Premium Puppy Performance Formula [U]
  • ShowTime Poultry and Rice Kennel Formula 24/14 [U]

ShowTime Premium Performance Formula 27/20 was selected to represent the other products in the line for this review.

ShowTime Premium Performance Formula 27/20

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 31% | Fat = 23% | Carbs = 39%

Ingredients: Poultry & porcine meal, ground whole wheat, chicken fat (preserved with BHA), corn gluten meal, ground yellow corn, wheat middlings, dried beet pulp, poultry digest, ground flax seed, malted barley flour, menhaden fish meal, brewers dried yeast, dicalcium phosphate, potassium chloride, salt, calcium propionate, choline chloride, l-lysine hydrochloride, iron sulfate, zinc proteinate, vitamin E supplement, manganese proteinate, zinc sulfate, zinc oxide, copper proteinate, riboflavin supplement, manganese sulfate, copper sulfate, sodium selenite, niacin supplement, biotin, calcium pantothenate, vitamin A supplement, menadione sodium bisulfite complex (source of vitamin K activity), thiamine mononitrate (source of vitamin B1), vitamin B12 supplement, calcium iodate, pyridoxine hydrochloride (source of vitamin B6), vitamin D3 supplement, cobalt carbonate, folic acid

Fiber (estimated dry matter content) = 2.8%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis27%20%NA
Dry Matter Basis31%23%39%
Calorie Weighted Basis25%44%31%
Protein = 25% | Fat = 44% | Carbs = 31%

The first ingredient in this dog food includes an item called poultry and porcine meal. This mixture is considered a meat concentrate and contains nearly 300% more protein than fresh poultry or pork.

The second ingredient is wheat. Like corn, wheat is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.

For this reason, we do not consider wheat a preferred component in any dog food.

The third ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
We’d like to note that the chicken fat is preserved with BHA, a suspected cancer-causing agent.

The fourth ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.

Although corn gluten meal contains 60% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient is corn. Corn is another cereal grain and subject to the same issues as wheat (previously discussed).

The sixth ingredient includes wheat middlings, commonly known as “wheat mill run”. Though it may sound wholesome, wheat mill run is actually an inexpensive by-product of cereal grain processing.

Unfortunately, the variations in nutrient content found in wheat middlings can be a critical issue in determining their suitability for use in any dog food — or even livestock feeds.1

In reality, wheat middlings are nothing more than milling dust and floor sweepings — and an ingredient more typically associated with lower quality pet foods.

The seventh ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The eighth ingredient is poultry digest. A digest is a chemically hydrolyzed brew of slaughterhouse waste. Animal digests are usually sprayed onto the surface of a dry dog food to improve its taste.

The ninth ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With five notable exceptions

First, we find malted barley flour, a finely ground powder made from partially sprouted barley grain.

The malted flour itself is a starchy carbohydrate supplying fiber and other nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.

Next, brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.

What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.

In addition, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Next, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

And lastly, this dog food includes menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

ShowTime Dog Food
The Bottom Line

Judging by its ingredients alone, ShowTime Dog Food looks like a below-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 31%, a fat level of 23% and estimated carbohydrates of about 39%.

As a group, the brand features an average protein content of 30% and a mean fat level of 20%. Together, these figures suggest a carbohydrate content of 42% for the overall product line.

And a fat-to-protein ratio of about 67%.

Near-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the corn gluten meal, flaxseed and brewers dried yeast, this looks like the profile of a kibble containing a moderate amount of meat.

However, with 44% of the total calories in our example coming from fat versus just 25% from protein, some recipes may not be suitable for every animal.

Bottom line?

ShowTime is a plant-based dry dog food using a moderate amount of named meat meal as its main source of animal protein, thus earning the brand 2 stars.

Not recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

ShowTime Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.

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A Final Word

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

However, we do receive a fee from for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

11/10/2017 Last Update

  • haleycookie

    I’ve said it before and I’ll say it again. If you think feeding your dog (which I guess to you is just a dog not a family member. I like dogs and cats and all my pets because they are a part of my family and I want them to eat the best most appropriate diet for their needs) random slaughterhouse waste and cancer causing chemicals (bha and menadione both are in this food) then by all means more power to you but I will pray for your dogs

  • Rita DeZarn

    This is a far better dog food than a two star dog food. Also they have different formulas than this one listed variety. However, most of the people reviewing dog food have no idea how a dog’s digestive track differs from a human’s digestive tract. The only reason to avoid grain in a dog’s food is because the dog has an allergy to it. I suppose every human could eat a low carb diet that will sustain even the most severe diabetic without the need for insulin as a preventative. But I am most sure no one here is doing that to themselves. They are eating corn and wheat in their own diet unless they CAN”T. If you pay such a high price the ingredients in your dog food are fit for human consumption you are taking food out of the mouths of the poor people and their children to feed a dog who would do BETTER to eat aged meat no longer fit for human consumption. Dogs are dogs. Learn that. I like dogs because they are dogs. Dogs will eat their poop and roll in road kill. Dogs are not people, they do not need food to be as fresh as a human requires. Dogs can eat and thrive on on our left-overs as they have from day one of our relation with each other. By-products of the meat industry are our left-overs, what we have always offered our dogs. Again this is a great dog food for the money and my dogs love it and prefer it and are healthy and happy.

  • theBCnut

    It may be a food sensitivity or a reaction to grain mites, which still makes it a food sensitivity. Try switching to a food with different ingredients.

  • Crazy4cats

    Ooh, this food does not have very good ingredients. How long has she been feeding this to her dog? I’d try to transition slowly to a new food that is either. 3 or 4 star food without any corn, wheat, soy, or poultry. If he has been eating this food for a while, it may take a bit longer to transition to the new food. Print off the 4 star list of foods and take it to the store with you to see if there are any that fit your budget. Where does she shop for food? Maybe I could help. I’ve never heard of the food she is currently feeding. Another thing you could do is take the dog to the vet for a blood test. Sometimes thyroid issues can cause hair loss. Is the dog scratching or biting himself at all?

  • Dustin Hollars

    My grandmother feed this to her dog and it’s having weird effects on him genes losing the hair on his feet and around his eyes anybody know what it might be

  • Storm’s Mom

    Corn is the 2nd and 5th ingredient in Showtime’s 27/20 formula, at least according to the review above and what I presume is Showtime’s website here:

    What does your bag say? It may be that your bag is old (manufacturers have 6 months to change the ingredient list on the bag after a formula change). Looks like Dr Mike’s review was last updated on May 5, 2013.

  • John

    I feed showtime 27 20 to my hunting hounds and it is the best food you will put in there mouth. Especially for the price. They keep good weight, the have small stools, they don’t drink as much water, and there recovery time after a hard days running is amazing. There is no corn in showtime.

  • Pingback: Showtime dog food ???()

  • dee

    Is blue buffalo wilderness better than showtime extreme? My dog has a hard time keeping on weight.

  • erin c.

    Even human food has a hard time without BHA.
    I have a new box of Jello Instant Vanilla Pudding which is preserved with BHA. Our Wheat Chex is preserved with BHT.
    Do you think companies are trying to use up their supplies of BHA and BHT before they eliminate it from human food? Or maybe they are selling their leftovers to the pet food companies? Or maybe that’s why companies like P & G need more dog food companies–to have a place to dump the stuff humans have decided not to eat–BHA, BHT, TBHQ…
    This family reads LOTS of labels. The shorter the list of ingredients the better.

  • Hi Meagan… River Run (made by Nutrena) is already on my To Do list. However, due to our current backlog of products for review, it could be a while longer before we get to it. I can’t seem to find a company operated website for DuraLife. So, I’m not planning to review this brand.

  • Meagan

    Mike- Do you have Duralife or River Run on your list? I am pretty sure they are not very good brands, but I am curious to see what you would rate them. Probably be the same as this food. My friend was feeding Duralife 🙁 blach