Bixbi Rawbble Dog Food (Freeze-Dried)


Rating: ★★★★½

Bixbi Rawbble Dog Food receives the Advisor’s second-highest tier rating of 4.5 stars.

The Rawbble product line includes four freeze dried raw dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • Bixbi Rawbble Freeze Dried Fish Recipe
  • Bixbi Rawbble Freeze Dried Beef Recipe
  • Bixbi Rawbble Freeze Dried Duck Recipe (5 stars)
  • Bixbi Rawbble Freeze Dried Chicken Recipe (4 stars)

Bixbi Rawbble Freeze Dried Beef Recipe was selected to represent the other products in the line for this review.

Rawbble Freeze Dried Beef Recipe

Freeze-Dried Dog Food

Estimated Dry Matter Nutrient Content

Protein = 42% | Fat = 26% | Carbs = 24%

Ingredients: Beef, beef lung, beef liver, beef heart, beef tripe, beef kidney, beef fat, pumpkin, coconut oil, herring oil, vitamin E supplement, liver extract, zinc amino acid chelate, iron amino acid chelate, selenium yeast, copper amino acid chelate, manganese amino acid chelate, calcium iodate, mixed tocopherols (a preservative)

Fiber (estimated dry matter content) = 2.3%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis40%25%NA
Dry Matter Basis42%26%24%
Calorie Weighted Basis32%49%19%
Protein = 32% | Fat = 49% | Carbs = 19%

The first ingredient in this dog food is beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Beef is naturally rich in all ten essential amino acids required by a dog to sustain life.

The second ingredient is beef lung. Beef lung is a protein-rich organ meat that’s also low in fat.

The third ingredient is beef liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.

The fourth ingredient is beef heart. Although it doesn’t sound very appetizing to us humans, heart tissue is pure muscle — all meat. It’s naturally rich in quality protein, minerals and complex B vitamins, too.

The fifth ingredient is beef tripe. Tripe usually consists of the first three chambers of a cud-chewing animal’s stomach. As unappetizing as it may seem to us humans, tripe is favored by dogs and sometimes even includes the stomach’s contents, too.

The sixth ingredient is beef kidney, an organ meat low in fat and rich in protein and essential minerals.

The seventh ingredient is beef fat. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Although it may not sound very appetizing, beef fat is actually a quality ingredient.

The eighth ingredient is pumpkin. Pumpkin is a nutritious addition high in complex carbohydrates, beta-carotene and dietary fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, we find coconut oil, a natural oil rich in medium-chain fatty acids.

Medium-chain triglycerides have been shown to improve cognitive function in older dogs.2

Because of its proven safety3 as well as its potential to help in the treatment of canine cognitive dysfunction syndrome (CDS) and chronic skin disorders, MCT can be considered a positive addition to this recipe.

Next, herring oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, herring oil should be considered a commendable addition.

In addition, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

And lastly, this recipe includes selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.

Bixbi Rawbble Dog Food
The Bottom Line

Judging by its ingredients alone, Bixbi Rawbble Dog Food looks like an above-average raw product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 42%, a fat level of 26% and estimated carbohydrates of about 24%.

As a group, the brand features an average protein content of 43% and a mean fat level of 25%. Together, these figures suggest a carbohydrate content of 24% for the overall product line.

And a fat-to-protein ratio of about 58%.

Above-average protein. Below-average fat. And near-average carbs when compared to a typical raw dog food.

Free of any plant-based protein boosters, this looks like the profile of a freeze dried raw product containing a notable amount of meat.

However, with not enough carb ingredients present to account for the reading on the dashboard, one must assume the protein or fat (and thus the meat) content may be significantly understated on the label.

Bottom line?

Bixbi Rawbble is a meat-based freeze dried raw dog food using a notable amount of named meats and organs as its main sources of animal protein, thus earning the brand 4.5 stars.

Highly recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Bixbi Rawbble Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

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A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

However, we do receive a fee from for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

10/02/2016 Last Update

  1. Association of American Feed Control Officials
  2. Pan Y et al, Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs, British Journal of Nutrition, Volume 103, Issue 12, June 2010, pp 1746-1754
  3. Matulka RA et al, Lack of toxicity by medium chain triglycerides (MCT) in canines during a 90-day feeding study,Food Chem Toxicol, Jan 2009, 47(1) 35-9.
  • aimee

    You’re welcome!

  • Fuming Riley

    Thanks Aimee for looking into this company and holding their feet to the fire to get answers. I’m always looking for new foods to get into my rotation and really appreciate people like you who help make this a great site to get info on dog food.

  • aimee

    Since this was a company I wasn’t familiar with and there is very little information about the food or the company for that matter on their website I contacted the company.

    After 2 weeks of back and forth e-mails and a phone call involving two different company employees and one of the company founders the only information I’ve secured is that the company holds the food at 170 degrees for 1 hour after the freeze drying process as a safety measure against pathogens.

    I had asked for a nutrient analysis for each of the formulas and the company responded by asking which nutrients I wanted information on. I replied that I wanted all of nutrients as reported in an AAFCO table. At that point the company wanted my full personal information and a phone call before releasing the information to me. James, one of the company founders, then agreed to send me the information.

    However, what was sent was primarily mineral data and typical of other small companies, the numbers of some nutrients were far below the AAFCO min.. It is always a “red flag” to me when a company reports nutrient information below the AAFCO min. without even realizing they are doing so. I ask myself “What else are they missing in the evaluation of the products they make?”

    When I inquired about the reported deficiencies James referred me to another person who said that the information he sent should have never been sent as it was old and reflected an analysis during R & D. I was then told that information would be sent based on my dog’s needs and they asked for my dog’s health history. I sent them a full history.

    Today I got an e mail saying they’d personally notify me when they publish their nutritional information on line. What the heck?? After giving them everything they requested of me they are not willing to give me a single nutrient level for a single diet. Very disappointing.

    In addition to nutrient information I asked for information about how they determined their feeding guidelines as the caloric recommendations are very low. I was told they “worked with dog nutrition experts” I followed up by asking who they worked with, what those individuals credentials were and if those were the individuals that formulated the diets. Those questions were never addressed.

    The food is very pricey. Amazon sells it for $39.00 for a 12-14 ounce package depending on variety, making this food cost between $44.50 -$52.00 a pound.

    The nutrient adequacy statement reports that this food is not safe for growing large breed puppies, in other words it has high mineral content. The R&D information they sent had an ash content of ~15% for 3 of the 4 formulas and the other was at 9%. Dr Mike reports he considers average ash to be between 5-8%

    Overall I consider my interactions with this company to be very odd especially as one of their tag lines is ” it’s easy to be transparent when you’ve got nothing to hide” After two weeks and multiple contacts their nutrient information remains hidden. To compare, on the same day as I made the inquiry to Rawbble, I asked a different company for a full analysis on a treat they made. When I checked my “in box” twenty min. later the requested information was already waiting for me along with a note saying that the NA does not meet an AAFCO profile as the product in question is a treat and is for supplemental feeding only.

  • bojangles

    This looks like a great food. Minimally processed, no meat meals, no rendered ingredients, no red flags, and meets AAFCO nutrient requirements for all life stages.

    It’s a shame that the Dog Food Advisor doesn’t take into consideration the quality of the ingredients, or the amount of processing when rating a dog food 🙁