PC Nutrition First Dog Food (Dry)

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Rating: ★★★★☆

PC Nutrition First Dog Food receives the Advisor’s second-highest tier rating of 4 stars.

The PC Nutrition First product line includes eight dry dog foods.

Although each formulation appears to be designed for a specific life stage, we found no AAFCO nutritional profile recommendations for these dog foods on the product website. So, it’s impossible for us to report life stage targets for these recipes.

The following is a list of recipes available at the time of this review.

  • PC Nutrition First Adult Chicken & Brown Rice
  • PC Nutrition First Puppy Chicken & Brown Rice
  • PC Nutrition First Adult Salmon & Potato (3 stars)
  • PC Nutrition First Large Breed Chicken & Brown Rice
  • PC Nutrition First Adult Lamb & Brown Rice (3 stars)
  • PC Nutrition First Salmon & Potato Grain Free (5 stars)
  • PC Nutrition First Weight Control Chicken & Brown Rice
  • PC Nutrition First Toy and Small Breed Chicken & Brown Rice

PC Nutrition First Adult Chicken and Brown Rice was selected to represent the other products in the line for this review.

PC Nutrition First Chicken and Brown Rice

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 29% | Fat = 17% | Carbs = 46%

Ingredients: Chicken meal, chicken, brown rice, oatmeal, dehulled barley, chicken fat (preserved with mixed tocopherols source of vitamin E), natural chicken flavour, tomatoes, whole dried egg, herring meal, flaxseed, salmon oil (source of DHA), brewers yeast, whole sweet potatoes, whole carrots, whole blueberries, whole cranberries, whole apples, calcium carbonate, potassium chloride, dicalcium phosphate, sodium chloride, chicory root, choline chloride, vitamins & chelated minerals (vitamin A, vitamin D3, vitamin E, niacin, vitamin C, inositol, d-calcium pantothenate, thiamine mononitrate, riboflavin, beta-carotene, pyridoxine hydrochloride, folic acid, vitamin K, biotin, vitamin B12, zinc proteinate, ferrous sulphate, iron proteinate, zinc oxide, copper proteinate, copper sulphate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), probiotics (Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacterium thermophilum), dl-methionine, Yucca schidigera, dried rosemary

Fiber (estimated dry matter content) = 3.3%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis26%15%NA
Dry Matter Basis29%17%46%
Calorie Weighted Basis25%35%40%

The first ingredient in this dog food is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The second ingredient is chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The third ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The fourth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The fifth ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index, barley can help support more stable blood sugar levels.

The sixth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

After the natural chicken flavor, we find tomato, a nutrient rich vegetable consisting of about 72% carbohydrates.

The eighth ingredient is whole dried egg, a dehydrated powder made from shell-free eggs. Eggs are easy to digest and have an exceptionally high biological value.

The ninth ingredient includes herring meal, another protein-rich meat concentrate.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

Unfortunately, the controversial chemical ethoxyquin is frequently used as a preservative in fish meals.

But because it’s usually added to the raw fish before processing, the chemical does not have to be reported to consumers.

We find no public assurances from the company this product is ethoxyquin-free.

Without knowing more, we would expect to find at least a trace of ethoxyquin in this product.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With five notable exceptions

First, salmon oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, salmon oil should be considered a commendable addition.

Next, brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.

What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.

In addition, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.

Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.

Next, the company appears to have applied friendly bacteria to the surface of the kibble after cooking. These special probiotics are used to enhance a dog’s digestive and immune functions.

And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

PC Nutrition First Dog Food
The Bottom Line

Judging by its ingredients alone, PC Nutrition First looks like an above average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 29%, a fat level of 17% and estimated carbohydrates of about 54%.

As a group, the brand features an average protein content of 29% and a mean fat level of 16%. Together, these figures suggest a carbohydrate content of 48% for the overall product line.

And a fat-to-protein ratio of about 56%.

Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.

Even when you consider the protein-boosting effect of the brewers yeast, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

PC Nutrition First is a plant-based kibble using a moderate amount of chicken, lamb or salmon meals as its main sources of animal protein, thus earning the brand 4 stars.

Highly recommended.

Please note some products have been given higher or lower ratings based upon our estimate of their total meat content.

Special Alert

Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Other spellings: President’s Choice

Notes and Updates

10/21/2012 Original review
10/21/2012 Last Update

  1. Association of American Feed Control Officials
  • cloe

    thanks so much for reviewing this brand! it is one of the most reasonably priced (cheaper than a lot of ‘standard’ foods) and available in common supermarkets. i looked into the ingredients myself, and it seems good (too good to be true??) but i was finding it was giving my dog rashes. i did a little research and narrowed it down to what i Thought was a lamb allergy… however, when i switched to one of the more expensive foods from the natural health food store, all symptoms cleared up, and then returned when i went back to the PC, even the lamb-free recipes. i’ve since developed a hunch that maybe it’s the supplements, too many too hard to break down? anyway, thanks again, it’s really great to have someone breaking down what’s behind the labels. cheers.

  • Yarmouthian

    I’d like to know who actually produces this kibble. Does Loblaws produce this in their own plants or is it just rebranded from another company?

  • http://www.facebook.com/profile.php?id=529695998 Etienne Michalak

    I am quite interested to know myself

  • http://www.facebook.com/cip.francis Cip Francis

    I bought lamb and rice and my poor baby girl who I’ve had since she was 5 weeks old an she almost pooped herself inside out with diarrhea. severely allergic to lamb apparently. now feeding her salmon and potato grain free and her stomach can handle it, she is still burpy and gassy and itchy with no fleas. just irritated. not red or losing fur/patchy. just itchy. idk still working on figuring things out.
    - proud mama of a 2.5 year old female boxer/shepherd mix.

  • Lynn

    Well, I tried it and it didn’t work out. I am back on the expensive Back to Basics turkey. Don’t think my dog can tolerate the barley/gluten. She needs grain free and gluten free. She was really gassy and burpy after she at the PC brand and wasn’t herself.

  • Lynn

    I am just about to transition over to this food, but the one for the large breeds. I like that it has pro and prebiotics and glucosime and chondritin. Everything I read about it sounds good, good enough to go head to head with other more expensive brands. Not so sure about the rice but I am willing to give it a try.

  • Lynn

    Yes, my Zehrs store in Orangeville carries it and they now carry the larger bags of it.

  • Pattyvaughn

    I can tell you that I’ve never seen it before. See if they have a store locator on their website.

  • http://www.facebook.com/brigitte.coulombe Brigitte Coulombe

    Hi… I have just recently started on this site.. as i just got a new puppy, she is now 7 months old. and i was looking at different foods to feed her, (my last dog passed from liver toxicity) i think that i would like to go with this PC grain free, salmon and potato… my question is this. Is it easy to locate? do most stores carry?

  • Jeeves

    RIice grown in the USA contains unacceptable levels of arsenic. If you can, avoid at all costs. I avoid rice for the most part for myself and my dog anyway. Try the rice free varieties.

    My concern is whether or not any ingredients come from China? Loblaws has a lot of their products made in China. I will try the Salmon and see if it agrees with my dog then post back the results.

  • Elsbeth Dishington

    Started feeding our golden doodle Adult Lamb & Brown Rice
    about a year ago as he has a sensitive stomach and he loves it, keep trying to purchase Salmon & Potato Grain Free but the stores never have it in stock that’s how popular it is.  Keep up the quality of this product and we’ll all stay happy.

    Elsbeth

  • OceanSkye

    Have you ever done an analysis of PC Extra Meaty Chicken & Brown Rice Formula? Just wondering how it would compare to the above…

    Thnx.

  • Hock

    Wow, Presidents Choice grain free salmon and potato gets 5 stars. That makes me so happy as I have been feeding it to my girl for a year now.  She looks and acts great.

  • http://www.facebook.com/profile.php?id=1303543898 Marge Mullen

    Is
    arsenic in foods really a health risk?