Only Natural Pet EasyRaw (Dehydrated)

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Rating: ★★★½☆

Only Natural Pet EasyRaw dehydrated dog food earns the Advisor’s mid-tier rating of 3.5 stars.

The Only Natural Pet EasyRaw product line lists three dehydrated raw dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • Only Natural Pet EasyRaw Chicken and Oats
  • Only Natural Pet EasyRaw Beef and Sweet Potato
  • Only Natural Pet EasyRaw Turkey and Sweet Potato

Only Natural Pet EasyRaw Turkey and Sweet Potato was selected to represent the other products in the line for this review.

Only Natural Pet EasyRaw Turkey and Sweet Potato

Dehydrated Dog Food

Estimated Dry Matter Nutrient Content

Protein = 26% | Fat = 9% | Carbs = 58%

Ingredients: Sweet potatoes, turkey, whole egg, broccoli, celery, apples, flax meal, pecans, tricalcium phosphate, pumpkin, cranberries, basil, dried alfalfa, ginger root, dried kelp, zinc sulfate, vitamin E acetate, vitamin D3, vitamin A palmitate

Fiber (estimated dry matter content) = 8.1%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis23%8%NA
Dry Matter Basis26%9%58%
Calorie Weighted Basis24%21%55%

The first ingredient in this dog food includes sweet potato. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in dietary fiber and beta carotene.

The second ingredient is turkey. Turkey is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of turkey”.1

Turkey is naturally rich in the ten essential amino acids required by a dog to sustain life.

The third ingredient is whole eggs. Eggs are easy to digest and have an exceptionally high biological value.

The fourth ingredient is broccoli. Broccoli is a healthy green vegetable and a member of the kale family. It’s notably rich in vitamin C and fiber and numerous other nutrients.

Like other cruciferous vegetables, broccoli is believed to provide anti-cancer benefits.

The fifth ingredient is celery. Although raw celery can be very high in water, it can still contribute a notable amount of dietary fiber as well as other healthy nutrients.

The sixth ingredient includes apple, a nutrient-rich fruit that’s also high in fiber.

The seventh ingredient includes flaxseed meal, one of the best plant-based sources of healthy omega-3 fatty acids. Flax meal is particularly rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, although dried alfalfa is high in protein (18%) and fiber, it’s uncommon to see it used in a dog food. This hay-family ingredient is more commonly associated with horse feeds.

Next, although we find a couple of added vitamins or minerals on the ingredients list, we’re reassured to find a detailed list of naturally present nutrients on the company’s website.

And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Only Natural Pet EasyRaw
Dehydrated Dog Food
The Bottom Line

Judging by its ingredients alone, Only Natural Pet EasyRaw looks like an above-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 26%, a fat level of 9% and estimated carbohydrates of about 58%.

As a group, the brand features an average protein content of 25% and a mean fat level of 10%. Together, these figures suggest a carbohydrate content of 57% for the overall product line.

And a fat-to-protein ratio of about 39%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the flaxseed meal, this looks like the profile of a dry product containing a moderate amount of meat.

Bottom line?

Only Natural Pet EasyRaw is a plant-based dehydrated raw dog food using a moderate amount of named meats as its main sources of animal protein, thus earning the brand 3.5 stars.

Recommended.

For even more raw diet suggestions, be sure to visit the Advisor’s Recommended Raw Dog Foods summary page.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every report is directly dependent upon the quality of that data.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

04/17/2011 Original review
12/18/2012 Review updated
07/11/2014 Last Update

  1. Adapted by the Dog Food Advisor and based upon the official definition for chicken published by the Association of American Feed Control Officials, Official Publication, 2008 Edition
  • AlyC

    Hi Mike – Can you please evaluate/rate Only Natural Pet Store’s Freeze Dried Patties & Nibblets? They have beef, chicken, venison and fish varieties. I am particularly interested in the fish. They have nothing on their website about the manufacturing process or if it is outsourced. And nothing about if batches are tested as they are at Stella & Chewy’s. Tahnks for your help.

  • Ron

     I think you may be seeing their MAX-MEAT
    recipe. Which does have by first glace much more meat protein.
    I think its 34% protein and 20% fat.

  • Dawn

    Two cents lol
    Not at all like ziwipeak completely different. My girls ate it a couple of times then never wanted it again the texture is exactly like NIBBS LICORICE exactly. It’s really to good. But just had to say its very far from ziwi

  • monkey

    I’m not seeing that anywhere. Your best bet is to contact them as they dont have to change labels for a few months. I hope they did add more meat though. 

  • Mlsturgeon69

    It seems like they have changed the recipe and added more meat to the product. Does anyone know if this is so?

  • Danielrozen
  • http://DogFoodAdvisor.com Mike Sagman

    Hi Paul… Great idea. I’ll look into adding that feature soon. Thanks for the cool suggestion.

  • Paul Lewis The Green K9

    Hello-
    I just had a great idea for your website….Would there be a way to add a Button to “E-Mail this link to a friend” . It would make selling dog food so much easier for us. We currently have a Computer set up in our shop that is in the Food area opened to your website. We invite them to look up the food they are feeding and compare to what we have in the shop. We can usually open their eyes in the shop but some people need more to compare.
    Just a thought
    Paul Lewis

  • Jan (Mom to Cavs)

    @Ron….I just got an email from ONP about their Max Meat today. It kinda reminds me of a “knock-off” of Ziwipeak.

  • Ron

    The product above reminds be a bit of Sojos, which is heavy plant based .
    The one below looks to be a bit different.

    I’m not sure this has been reviewed but it seems fairly new to me. A product they call MAX-MEAT, doesn’t look to bad at first glance.But a bit pricey for everyday, I suppose.
    http://www.onlynaturalpet.com/products/Only-Natural-Pet-Grain-Free-MaxMeat-Air-Dried-Dog-Food/999276.aspx

  • ShamelessRawFoodie

    Carol – You are certainly right, “Too much filler” in this food! I can imagine any dog eating primarily sweet potatoes will have problems of some sort. Why not choose a 5* raw food?

  • Carol

    My Belgian shepard lost an alarming amount of weight on this dog food in one month, was lathargic and hungry constantly. Too much filler, messy pickup and recommended food amounts are off base. Switched to a quality kibble and saw instant increase in energy.