NRG Maxim Grainless (Dehydrated)

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Rating: ★★★★☆

NRG Maxim Grainless dehydrated raw dog food earns the Advisor’s above-average rating of 4 stars.

The NRG Maxim Grainless product line includes four dehydrated raw dog foods… each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • NRG Maxim Beef
  • NRG Maxim Buffalo
  • NRG Maxim Salmon
  • NRG Maxim Chicken

NRG Maxim Chicken was selected to represent the others in the line for this review.

NRG Maxim Chicken

Raw Dog Food

Estimated Dry Matter Nutrient Content

Protein = 28% | Fat = 19% | Carbs = 45%

Ingredients: Free range meat chicken, squash, carrots, pumpkin, eggs, liver, grapefruit, wheat germ, broccoli, cranberries, papaya, garlic, goat milk yogurt, flax seed, salmon fillet, apples, cider vinegar, limes, kelp, blueberries, eggshell, coconut oil

Fiber (estimated dry matter content) = 3.7%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis26%18%NA
Dry Matter Basis28%19%45%
Calorie Weighted Basis23%39%38%

The first item in this dog food lists chicken. Chicken is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of chicken”.1

Chicken is naturally rich in the ten essential amino acids required by a dog to sustain life.

The second ingredient is squash. Squash is a nutritious addition high in complex carbohydrates, vitamins, minerals and dietary fiber.

The third ingredient mentions carrots. Carrots are loaded with beta-carotene, minerals and fiber.

The fourth ingredient is pumpkin. Like squash, pumpkin is also rich in complex carbohydrates and other healthy nutrients.

The fifth ingredient lists eggs… a desirable addition. Eggs are easy to digest and have an exceptionally high biological value.

The sixth ingredient is liver. Normally, liver is considered a quality component. However, we would have preferred to have known the source species.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not as likely to affect the overall rating of this product.

With two notable exceptions

First, it’s important to note the inclusion of wheat germ… a nutritious by-product of the wheat milling process. Containing about 25% protein, wheat germ is also rich in fiber, B-vitamins and minerals.

However, the use of wheat germ here causes us to question the company’s claim this product can be considered “grainless” (as its name implies).

And lastly, we find no added vitamins or minerals on the ingredients list. We would assume these essential nutrients are provided by the food ingredients in the recipe.

NRG Maxim Grainless Dehydrated Raw
The Bottom Line

Judging by its ingredients alone, NRG Maxim looks to be an above-average dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 28%, a fat level of 19% and estimated carbohydrates of about 45%.

As a group, the brand features an average protein content of 28% and a mean fat level of 19%. Together, these figures suggest a carbohydrate content of 45% for the overall product line.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical raw dog food.

Free of any plant-based protein boosters, this looks like the profile of a raw food containing a moderate amount of meat.

Bottom line?

NRG Maxim is a plant-based dehydrated raw dog food using a moderate amount of named meats as its main source of animal protein… thus earning the brand 4 stars.

Highly recommended.

For even more raw diet suggestions, be sure to visit the Advisor’s Recommended Raw Dog Foods summary page.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.

Notes and Updates

05/13/2011 Original review
05/13/2011 Last Update

  1. Association of American Feed Control Officials
Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • Katanah

    NRG has no fillers and will create larger and more frequent stool. I have been using it for about a year (rotate different proteins and feed raw three mornings a week, also going to different proteins after each bag).
    I have a Norwich, she seems happy and healthy. I also give her a little Trippet (canned Tripe) and use a variety of sample packs of kibble in her treat ball three times a week. I spoke with the CEO of NRG recently and the larger stool helps clean the Colon. Mucous in the stool indicates the body trying to expell toxins and if you do a gradual change over there should not be Mucous, unless there is some sort of intolerance to a specific ingredient. My dog defecates 2-3 times a day, which is normal and the stool volume has decreased.
    Perhaps it just takes time. Yes there is also less stool output with raw. I only feed 2oz raw in the a.m., 1/3 cup NRG p.m. or 2/3 cup NRG total on days when I am not feeding raw. It should be measured out before you add water. My dog weighs 12lbs. Your dogs would get much less.

  • Laura

    This regards the Vitality selection of NRG instead of Maxim.

      I decided to send this information in so it might help others who have a similar problem.

        I have a dog who reacts severely to any soy, even Vitamin E, tocopherols or lechithin derived from soy.  The nutrition experts say that a reaction is not possible since proteins are removed, but through clinical trials, my veterinarians and I proved that she does indeed, react to it.

        I contacted almost every good dog food manufacturer on the planet to ask about their vitamin E sources etc.  Almost all have soy derived E.  I cooked for this dog for 11 or 12 years, but my health does not allow me to continue that so my quest to find a purchased food finally led me to NRG.  They do not have any soy or synthetic vitamins. They use wheat germ.  My dog has NEVER had any problem with wheat so I tried it. 

        Extras:  I added some chicken to boost the protein level a bit.  She is 13 and she can use protein to help her maintain and perhaps build muscle.  I also put her on Prozyme (from PRN Pharmacal) which has digestive enzymes (and no soy!)  The goal was to help her better digest proteins and fats and therefore, absorb those nutrients better.

        She  was recovering from a severe GI episode with blood in her stool and stomach inflammation, etc. and I had her on a limited home diet until she improved.  ( I had tried a food that didn’t have soy in the ingredients but DID, it turned out, have Vitamin E derived from soy.  Ack !  It’s a lesson for you all.  If a food says no soy, they usually mean no soy PROTEIN.  The E and lecithin could be soy derived so you must ask.)

       The vitality had higher carbs than Maxim which I would usually not favor, but I thought she might transition a little easier from her higher carb (potatoes for carb) temporary diet to the Vitality. Optimum will be added in the future.
         
        I transitioned very slowly and she has been on about 98% Vitality for three weeks.  She is doing extremely well. Stools are firm.  She loves this food. She is stronger and more playful.  She rests much more peacefully.  Someone had mentioned more stools.  Hers are larger and a little higher in volume but that is a tiny issue if she is healthy.  This is whole food and when I fed a fresh diet with the veggies, etc., her stools were similar.  Fresh foods produce more bulk but I think that’s healthier for the dog anyway. 
        Laura

      

  • Maggie McJ

    I am using maxim (buffalo) for my two 5lb i yr old female shitzu papillon dogs
    WHY IS THE STOOL VOLUME SO HIGH.
    Here a poo,,,
    There a poo
    Everywhere a poo poo

    Also there is oftentimes mucus in the stool

    When I used raw…(including vegetablesetc)

    the poos were small and not as frequent

  • Angela Bravo

    I almost returned the Salmon food after reading the comments here.  I am SOOO glad I didn’t!!  I was already feeding raw and I did a fast change so I thought it would be a while before I saw any changes/results.  But no, within 48 hours, Grace stopped scratching!!  She has been on 8-10 foods in the last 18 months and nothing worked!!!!  I was convinced it wasn’t a food allergy.  I’m with NRG in saying that the wheat germ is not an irritant b/c no matter what I put her on, she itched until now. 

  • Nona Switala

    My Basset Hound’s scratching went off the chart after a few cups (over a period of days of transition) of Maxim. I surmise the cause was the “grainless” wheat germ. Problem solved when the NRG was discontinued.

  • Wendy

    I should P.S. my previous comment by saying if I ever go back to dehydrated I will still definitely use NRG.

  • Wendy

    I fed 2 of NRG’s products to my 3 goldens – Vitality and Maxim. For some reason Optimum was never in any of the stores I purchased from. Personally I loved preparing it. It rehydrated to a nice bulky meal for them and it smelled delicious. You could actually see all the ingredients in the food, unlike Honest Kitchen, which was more like soup when rehydrated. They did OK on Vitality but it ran through them. Maxim was better but still lots of poop. And if I didn’t get out there to clean it up within 5 minutes they were wolfing it down again. Gross I know, but it looked pretty much the way it looked in the bowl. Seemed as though I wasn’t feeding them enough but feeding more would have produced more stool volume. It started becoming cost prohibitive so I finally bit the bullet and went to raw – not home prepared and not whole chicken backs but frozen raw meaty bone patties and rotation of whole animal patties of various different protein sources. Poop is minimal, costs less than dehydrated, and most importantly the dogs appear to be thriving on it – seems to be win/win/win for us.

  • Ron

    Sheila,
    I don’t believe you would be downgrading using NRG, I have not used it as of yet but have used HK on many occasions.
    Although HK I believe uses very high quality ingredients it is still
    a very heavy plant based food.

  • Sheila

    Thanks Mike,
    Sorry if I came accross as overbearing or pesky. Sometimes it’s hard to get something good at levels 4* and 5* as they are just not available to me. Don’t know if you remember that I have been using HK, it’s great, however dog’s coat seems to have gotten a bit drier and it costs me much more as it’s imported. I guess I am looking for an alternate just in case and NRG is mfg. where I live.,( Western Canada) but I don’t want to downgrade.
    Thanks for your time and patience.
    SZ

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Sheila… Whether a food is listed as raw or not has to do with how the food is prepared. Not what’s in it. To me, raw simply means “not cooked”.

    The inclusion of oats in a dog food recipe would not negate its classification as a raw product. The other NRG foods are not really different enough to merit the immediate need to review them. They’re already on my To Do list. Thanks for the suggestion.

  • Sheila

    Mike, I was not referring to the Maxim, when you have a chance , can you review the Vitality, it’s a little different than maxim regarding protein% and Fat%, also don’t see “Pumpkin”, although they do use Winter Squash.( I know Pumpkin is a Sqaush). Ingredient list on Vitality Buffalo is:
    Buffalo Muscle Meat,naked oats,carrots,wheat germ,eggs,buffalo liver, grapefruit,winter squash,broccoli,cranberries,limes,papaya,apple,parsley,garlic,goat milk yogurt,flax seed,cider vinegar,egg shell,olive oil.
    Protein min-24%, fat min 16%.
    I guess you would not list this under raw food because of the Oats. I spoke with one of the owners at NRG, they have been using this food for many, many years on their show dogs.
    That being said, I just wanted your opinion for another choice of dehydrated at a 4 star level.
    Thanks, SZ

  • http://DogFoodAdvisor.com Mike Sagman

    Sheila… At your suggestion, I took another look at the NRG website. And I re-checked the ingredients on NRG Maxim Grainless. And they appear to be identical to those in my review. Not sure what you see that’s different. In any case, due to my current backlog of products awaiting review, I’m not planning to review their other products at this time.

  • Sheila

    Mike,
    Can you also review NRG Vitality. I don’t see Pumpkin listed and there is an explaination on their website for Wheat Germ as well other comments, as well as (for your other readers) the food was formulated with the help of Dr. Smart (Guelph University Nutritionist). I don’t think that the program called “A dogs Breakfast” was ever aired in the USA,(Dr. Smart was one of the Vets interviewed) we had it here in Canada and it was an interesting perspective on how dog food can be passed even though it might be made of rubber boots. I was told (perhaps I am not correct) that they would not allow it to be aired in the USA, probably would damage too many pet food manufacturers, This was a couple of years ago.
    I would be interested in anyone elses comments as well as yours on the three different varieties of NRG and they do say on the bags/boxes what kind of liver is used. ( Buffalo has Buffalo liver). They also have 4 different proteins. Perhaps another look at their Canadian or USA website?
    SZ

  • “Ryo”

    Ron, you’re from Dog Food Project? Haha, I love that site.
    I’m glad you disagree with carbs. Feed dogs like they were meant to be fed! lol. I fail.

  • Ron

    Ryo,
    I would have to say the evidence or my experience concurs with your point. I know when I feed HK most of the veggies come out the same way they went in.

    The Dog food project site tends to disagree that carbs, such as Oats, Millet, Rice, etc. don’t serve a purpose in cooked and canned foods, though.

  • “Ryo”

    Ron, wheat germ being the most “digestible source” of many nutrients is flawed. Dogs are carnivores and they just poop out carbohydrates of any source, gluten-free or otherwise. Maybe it’s just me, as i have trouble trusting NRG after the whole “grainless” thing, but it’s been proven that dogs cannot break down most carbohydrates. just saying. -shrug-

  • “Ryo”

    Sorry for the some somewhat-delayed response, Mike. Thanks. yeah, I too wonder about NRG’s claim… it sounds like some phony marketing trick to me.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Ron… Thanks for the note. To my thinking, although wheat germ might be gluten free, it still contains the DNA (protein strand) signature of wheat. Therefore, I still believe it’s appropriate for us to question the ability of NRG (or any company) to label a product that contains part of a wheat kernel “grainless”. Maybe I’m missing something here. Let’s await their response.

  • Ron

    Mike I found the below on their site, if it is of any help.
    At first glance I do like the look of their food over HK, it seems like it contains a higher meat base to myself. But looks can be deceiving.
    I could not find the amount of ash on any of their products listed, either.
    http://www.nrgpetproducts.com/Questionsandcost.html

    WHY DOES MAXIM CONTAIN WHEAT GERM?
    Many dogs today have an intolerance for grains. The trigger for this
    intolerance is gluten and wheat germ does not contain any gluten.
    We include wheat germ in all our formulas because it is the most
    digestible natural source of many nutrients.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Ryo… The company has named this dog food “Maxim Grainless”. However, with wheat germ present, this claim must be challenged. For this reason, I’ve now included a statement questioning NRG’s claim in my report.

    In addition, I’ve written and sent an email to NRG requesting an explanation the word “grainless” in their marketing. I’ll post their answer as soon as I receive it. Thanks for calling this issue to my attention.

  • “Ryo”

    Just gotta point something out: You said this was a grain-free product, but it contains wheat germ. Is wheat germ not technically a grain? Haha, thanks! I’m confused here…