I and Love and You Nude Food (Dry)

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Rating: ★★★★★

I and Love and You Nude Food Dry Dog Food earns the Advisor’s top rating of 5 stars.

The I and Love and You Nude Food product line includes three dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • I and Love and You Nude Food Simply Sea
  • I and Love and You Nude Food Poultry Palooza
  • I and Love and You Nude Food Red Meat Medley

I and Love and You Nude Food Red Meat Medley was selected to represent the other products in the line for this review.

I and Love and You Nude Food Red Meat Medley

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 39% | Fat = 17% | Carbs = 36%

Ingredients: Pork, lamb meal, herring meal, lentils, garbanzo beans, dried egg product, dried beet pulp, canola oil (preserved with mixed tocopherols and citric acid), tapioca, beef, sweet potato, pork liver, natural flavor, blueberries, apple, spinach, tomato, carrot, olive oil, New Zealand green mussel, choline chloride, potassium chloride, calcium carbonate, chia seed, fish oil, inulin, salt, turmeric, iron amino acid chelate, zinc sulfate, vitamin E supplement, zinc amino acid chelate, ferrous sulfate, niacin supplement, manganese amino acid chelate, copper sulfate, thiamine mononitrate, calcium pantothenate, vitamin A supplement, manganous oxide, pyridoxine hydrochloride, copper amino acid chelate, sodium selenite, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, calcium iodate, folic acid, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus casei fermentation product, dried Bifidobacterium thermophilum fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus niger, dried Trichoderma reesei, Yucca schidigera extract, rosemary extract

Fiber (estimated dry matter content) = 5.6%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis35%15%NA
Dry Matter Basis39%17%36%
Calorie Weighted Basis34%35%31%

The first ingredient in this dog food is pork. Pork can be defined as “the clean flesh derived from slaughtered pork” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Pork is naturally rich in all ten essential amino acids required by a dog to sustain life.

Although it’s a quality item, raw pork contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is lamb meal. Lamb meal is considered a meat concentrate and contains nearly 300% more protein than fresh lamb.

The third ingredient is herring meal, yet another high protein meat concentrate.

We are pleased to note that, unlike many fish meals, this particular item appears2 to be ethoxyquin-free.

The fourth ingredient lists lentils. Lentils are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.

However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient is garbanzo beans, also known as chickpeas. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (pulse) family of vegetables.

Garbanzos contain about 22% protein, something which must be considered when evaluating the total protein reported in this food.

The sixth ingredient is dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

The seventh ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The eighth ingredient is canola oil. Many applaud canola for its favorable omega-3 content while a vocal minority condemn it as an unhealthy fat.

Much of the objection regarding canola oil appears to be related to the use of genetically modified rapeseed as its source material.

Yet others find the negative stories about canola oil more the stuff of urban legend than actual science.3

In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.

The ninth ingredient is tapioca, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, fish oil should be considered a commendable addition.

Next, we note the inclusion of inulin, a starch-like compound made up of repeating units of carbohydrates and typically sourced from chicory root.

Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.

In addition, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added to provide enzymes to aid the animal with digestion.

And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

I and Love and You Nude Food Dry Dog Food
The Bottom Line

Judging by its ingredients alone, I and Love and You Nude Food dry dog food looks like an above average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 39%, a fat level of 17% and estimated carbohydrates of about 36%.

As a group, the brand features an average protein content of 39% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 36% for the overall product line.

And a fat-to-protein ratio of about 43%.

Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

Even when you consider the protein-boosting effects of the lentils and garbanzo beans, this looks like the profile of a kibble containing a significant amount of meat.

Bottom line?

I and Love and You Nude Food dry dog food is a grain free meat-based kibble using a notable amount of poultry, lamb or fish meals as its main sources of animal protein, thus earning the brand 5 stars.

Enthusiastically recommended.

Please note some products may have been given higher or lower ratings based upon our estimate of their total meat content.

Special Alert

Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

03/04/2013 Original review
03/04/2013 Last Update

  1. Adapted by the Dog Food Advisor from the official definition of meat by the Association of American Feed Control Officials
  2. I and Love and You Customer Service, 03/01/2013
  3. Mikkelson, B and DP, Oil of Ole, Urban Legends Reference Pages (2005)
  • dumble

    Animals in the wild commonly eat quite a lot of plant matter. Besides,
    to feed them the meat that they would naturally eat, you would have to
    serve them whole mice or birds or allow them to hunt for themselves, an
    option that is unfair to native species of birds and other small
    animals, since companion cats and dogs have been removed from the food
    chain and have advantages that free-roaming animals lack it is OK to feed vegetarian. If you are vegetarian because of health reasons and because of spiritual reasons, by feeding substandard pet store food based on meat you are harming dog’s health and well being.

  • LabsRawesome

    I heard IALAY kibble is available at Petco. Does anyone know the bag sizes and prices?

  • monkey

    You will never get a hold of them. Mike should add a bad customer service line to the review. I know he’s done it for a couple other companies.

  • http://www.facebook.com/profile.php?id=558588562 Jim Smith

    I tried to get someone on the phone during business hours to no avail

  • Diesel84

    This company, like its related company “Only Natural Pet” does not manufacture anything itself. They source products from different manufacturers and then put their private label on it.
    They do not disclose the sources. They have no real control over how the food or treats are made. It’s basically a large marketing company selling the image of a healthy all natural product which their research tells them is in demand.

  • Jake & Caroline’s Mom

    Has the dogfoodadvisor done an advisement on their dehydrated line also? I couldn’t find it if not i’d like to suggest it be reviewed. I’m curious how it stacks up against known brands to me like Stella & Chewy or Sonjas or Honest Kitchen. Thanks.

  • Jake & Caroline’s Mom

    My senior dog loves this food. But My god >.> I emailed to ask them a question about how to properly feed her weight 40lbs a week a go and got nothing back. Will continue to buy since every other food seems to make her sick to her stomach literally but man >.> Is customer service too had to ask for from an “american” company? I get better help from the pet foods made in China >.>

  • Loise

    I hope you don’t have cats …
    or wear leather.

  • Loise

    People like to know if a company manufactures its own food, since shared factories and shared ingredients can lead to cross-contamination and other issues. If comany y has so-so chicken and company x has chicken in their formula, why would the manufacturer go out of their way to get different chicken for company x…usually they just come up with the ingredients for all the company they process food for. Recently so many food recalls are from companies that share a manufacturing plant. That is one of the recent problems.

  • Loise

    Sounds good but for the canola oil. Canada/oil—a gmo. Was invented first as an insecticide or something crazy like that. So many higher quality foods contain canola. Too bad,

  • Pattyvaughn

    Nobody knows, including Charlie.

  • http://www.facebook.com/sherrie.hall.7 Sherrie Hall

    is this a computer answer??

  • http://www.facebook.com/sherrie.hall.7 Sherrie Hall

    Who manufactors your food?

  • Pudleluvr

    I had a store credit at Petco and saw this product on their webiste. I came to this webisite because I curious about tthe food. I had to call Innova regarding their food recall. We have used Innova off and on for the last 7 years with our two poodles. I had a half used bag which had been recalled and an unopened bag not recalled but the lot number had been recalled for the puppy and grain free. I called Innova and they told me why my particular bag was not recalled even though it was the same lot numbers as the puppy and grain free. I told them I want to return the bag anyway and they reminded me their food is guaranteed and I can return and get my monies back. Anyway, they were professional and courteous. I couldn’t imagine paying for and using a dog food in which I could not call the company and ask questions, doesn’t matter what. We’ve used several dog brands: Orijen, Blue Buffalo, Merrick, Innova, freeze dried and raw (can’t remember their names) and now Honest Kitchen. We’ve also tried cooking dog food and making our own raw dog food. I didn’t ever have a problem with customer service. I remember when I found a bone fragment in the frozen raw dog cubes (can’t remember the name, so long ago) and called customer service. They were kind and offered me a coupon for the trouble but told me they couldn’t always control bone fragments that came with the meat. Anyways, customer service is important. It is the reason why these small independent dog food comapanies like Orijens are successful.

  • Marie

    You know something, at least you’re freely admitting that you’re pushing your morality on to your pets without their consent. Most vegans aren’t that honest. Kudos to you, sir.

  • Jessie

    I don’t usually comment here, but I am surprised at all the negativity. Our 8 year old Siberian Husky has been on this food since the beginning of this year. He ate Organix grain-free prior to I and Love and You and prior to that was on Dogswell. We discontinued Dogswell after the first round of chicken jerky treat issues was brought up. We tried him on Blue Buffalo for a while, but his breed is known for sensitive stomaches and he could not tolerate Blue Buffalo foods.
    This I and Love and You is the first food in the six years we’ve had him that he will eat consistently, keep on weight and not upset his digestive tract. Specifically he is on the Simply Sea dry formula with an occasional meal from their freeze dried line for variety. For years we have struggled with him being underweight. I happen to live in the Boulder area and have nothing but positive things to report about customer service. Prior to my first purchase, I emailed to obtain ingredient sourcing information and was responded to in a very helpful, informative manner. We also appreciate the affordability of their fish oil and joint supplements. If you’re happy with your dog food, great, if not, I recommend giving this one a try. We did and it has been great.

  • http://www.facebook.com/people/Joe-Bongiorno/846880304 Joe Bongiorno

    Sorry, but my dogs are on a strict vegetarian diet, and before anyone makes comments — dogs are omnivores, like us — we have a 100 lb Bull Mastiff/Shepherd mix and an 80 pound Shorthaired Pointer mix who are the healthiest dogs around (just ask our vet!) So, until you offer a vegetarian/vegan variety, keep your coupons, because we are proud dog lovers who also love pigs and chickens and cows, and won’t support their slaughter.

  • ohnoesaz

    I just want to say all 7 of my dogs love this food. I mix either this food or Brothers Complete with a dehydrated/freeze dry option, such as Honest Kitchen, Grandma Lucy’s, or Sojos. They inhale it and they’re healthy as usual.
    I’m a fan of this food’s low calorie content because my dogs are much happier when they get more food to stuff their faces with.
    I will point out that one of these dogs has allergy tendencies and will experience eye watering with some products. Also, one of these dogs is allergic to some grains and has rashed up badly in response to certain foods. Both of these dogs do great with “I and Love and You”.

  • Eileen

    I have a senior dog with a sensitive stomach and a new puppy with a sensitive stomach as well. After looking and trying for years to find a kibble that agreed with my senior dog I found one.. The sea food kibble from iandloveandyou, has been the only food that he can tolerate. Since it seemed so good I feed it to the puppy as well. They are both doing very well on this kibble. Puppy is growing and has a beautiful coat, and the old dog is eating and not in gastric pain. Even other five star food didn’t go over well with him. So I don’t need to call the company and have a chat with anyone. I don’t call bread maker or diary farm for my children either. I guess i’m not that kinda gal. I hope that this company does well because it’s an excellent food. Buying tip, I found the larger bags on line at petco, free shipping and cheaper than the stores.

  • InkedMarie

    This is for dr mike: if I am correct, when a veterinarian registers here, don’t they have to prove they are indeed a vet? If yes, maybe you should require the same of dog food representatives.

  • InkedMarie

    I believe he wants to know the name of the plant who makes the food and where that plant is located

  • http://twitter.com/TheyCallMeDelly Delgada Jayne

    Either he is a sneak or he’s being paid to snoop around and lie. Scour the internet, pet owners, and make your own decison!

  • Charlie “I and love and you”

    I believe I misunderstood your question and want to apologize for the confusion and your frustration. I have sent your question out to my associates who deal directly with our vendors and hope to have an answer soon, again I apologize for the delay in getting you the information. Would you please tell me a little more about you are hoping to find out with the state of manufacturing? If I have more detail on what you are looking hopefully I can get you the answer you need quickly.

  • monkey

    Charlie, you’re an idiot. You know exactly what i meant but you keep beating around the bush. You don’t understand your target market and you guys are going to fail.

  • Charlie “I and love and you”

    The formula was created with the help of our holistic veterinarian and other food experts in Boulder, CO.

  • Charlie “I and love and you”

    I apologize you had trouble getting through. The phone rings directly to me first and if I am not available you can leave a message and someone in the office can call you back within 24 hours. Now we have this account set up you can also message me here.

  • monkey

    Who makes it?

  • Hound Dog Mom

    Hi Charlie –

    What was the deal with no one answering phone calls or responding to emails?

  • Charlie “I and love and you”

    Charlie here with “I and love and you”

    I would be happy to help you with any questions you have! I can respond here on the thread or I can be reached by phone at 855-ILY-LOVE or by email at questions@ilypet.com.

  • Charlie “I and love and you”

    Hi there,

    This is Charlie with “I and love and you”. The canned food is made right here in the US. If there is anything else I can help you with I can be reached at 855-ILY-LOVE or at questions@ilypet.com.

  • Charlie “I and love and you”

    My name is Charlie with “I and love and you”. I would love to help with any questions you guys have! I can be reached at 855-ILY-LOVE or at questions@ilypet.com.

  • InkedMarie

    Thanks Jan!

  • Jan_Mom2Cavs

    Marie, if you mean the foods that Susan Thixton would feed to her own dogs….that small list of foods, well I have a copy and this food is not on it. I also agree that ONP is the parent co.

  • InkedMarie

    I’m not trolling. Do you read? In this very thread, on this food, it’s been said that people cannot contact the company. Have you not read about dog food recalls? Should something happen to your dog, how are you going to get in touch with a company that is not picking up the phone and not returning emails?
    The food may be great, I don’t know and I won;t know but with all that has gone down in the last 7yrs since the first menu foods recall, being able to get in contact with a pet food company should be of utmost importance to consumers.

  • Pudge

    Sorry, but what was the point of this passive aggressive reply to my compliment? I don’t need to contact the company, to ask them what? Where the food is manufactured from? Where the plant is? If it’s bad for the dog, I can usually tell via the dog’s biological functions. Trolling isn’t good – fyi.

  • InkedMarie

    I hope your dog continues to do well on this food because it seems if you need to contact the company, you’re going to have a hard time doing so

  • InkedMarie

    I wonder what the price difference is? I won’t use it, if a company won’t answer the phone, they don’t need my business

  • Hound Dog Mom

    I guess you and Monkey both verified that it’s owned by Only Natural Pet, however I’m not interested in calling Only Natural Pet to try and get information about the product. If a company doesn’t respond to emails sent to the email listed on their website or answer the phone listed on their site during business hours – I’m not interested. Poor customer service is one of my biggest pet peeves. I wasn’t interested in trying the product anyways, I just wanted the calcium percentage of their dry dog food.

  • AimeeD

    Here’s another comparison: I-&-L-&-Y Natural Remedies/My Tummy Hurts supplement is 100% identical to Only Natural Pet’s Vital Digest supplement. Bottom line? Same product, same company, different label on the bottle.

  • monkey

    I can confirm that AimeeD is correct. Only Natural Pet is the parent company.

  • AimeeD

    Hi, yes, I am positive that OnlyNaturalPet is the parent company. Check out the corporate addresses on both websites – 5541 Central Avenue, Boulder, CO. I am also familiar with their full product line as I have bought the treats and supplements. Again, I was told that the I-&-L-&-Y brand was created to compete in the broader marketplace with other high-end brands. For this reason you’re probably not seeing the full line on the Only Natural Pet website as surely they didn’t intend to compete with their own products. In fact, I am certain that the same products are already sold there but just under the OnlyNaturalPet product label. Also if you peruse the I-&-L-&-Y Facebook page you will see that they recently rolled out in the Boulder area Whole Foods Market. An ingenious but common marketing strategy – sell more of your product under the guise of a different name (case in point: Sojos sold as Only Natural Pet EasyRaw, Diamond Pet Foods sold as Costco’s Kirkland). As with any new product launch, a company typically starts small (like in the Boulder area Whole Foods and in selected Petco outlets, such as Unleashed by Petco, where OnlyNaturalPet products are already sold).

  • Pudge

    I found this food while shopping at Petco and I was like – hmm, what an odd name. I looked through the ingredient list, specifically of the fish formula, and was impressed. I have a purebred beagle who has a lot of allergies. He’s allergic to poultry and red meat – really annoying since many dog food formulas have chicken meal or lamb meal. I was worried that I would have to be one of those weirdos who put their dogs on a vegetarian diet or I would have had to succumb to vet hydrolyzed protein dog food. The fish formula is really exceptional with helping my dog and his allergies. Another added bonus is that it doesn’t stink. The smell of fish dog food was a really big problem for my partner and IALAY doesn’t smell rancid. The dog loves it, and he’s pretty picky. I heartily recommend the Simply Sea, albeit a little pricey (19 bucks per bag).

  • InkedMarie

    rofl! (mike sagman: that actually is on topic, sort of anyway)

  • Hound Dog Mom

    Are you sure that Only Natural Pet is the parent company? I quick search of Only Natural Pet’s website shows that the only I and Love and You products they carry are the kibble and the canned food. I and Love and You also sells a freeze-dried raw food and a dehydrated raw food, in addition to several treats, chews, supplements, grooming products and flea and tick products. I seems to me that if Only Natural Pet was the parent company they’d carry I and Love and You’s full product line…

  • losul

    Maybe they’re just busy making love.

    hehe

  • InkedMarie

    I agree. What would happen if you had an issue and needed to talk to the company? Wait a week Nd hope for a reply? I need to check Susan Thixtons list of approved foods; something is telling me that she has this listed.

  • Hound Dog Mom

    Yeah, it’s unfortunate their customer service is so bad. All of their products (except their dehydrated) look really great, but I just couldn’t bring myself to try or recommend a brand with such horrible customer service.

  • InkedMarie

    Hope Mike reads this. I recall there being some raw food that is recommended, according to the ingredients etc but he red flagged it due to horrible customer service.

  • AimeeD

    The parent company for I and Love and You is Only Natural Pet in Boulder, CO. This food has recently been rebranded to the current name (it was previously sold under the Only Natural Pet label). I think this change was in part perhaps to be more competitive with other 5-star foods on the market. I would contact Only Natural Pet customer service directly with any questions. P.s. I don’t think they manufacture directly as a lot of their products seem to be private label of other brands. For example, the Only Natural Pet easy raw products are EXACTLY the same formulation as Sojos’ product line.

  • monkey

    I tried calling to ask where the canned food is made and before i got connected to anyone the computer system told me “goodbye”

  • Hound Dog Mom

    They never responded to any of my emails and didn’t answer the phone any of the times I called (I called different days, at different times – all during their business hours). If I remember correctly there’s some hold you get put on when you call with a message that talks about their products, but no one ever picks up the phone. The last time I called I put my phone on speaker while I was working on the computer and waited a half hour and no one picked up.

  • InkedMarie

    What happens when you call or email?

  • Hound Dog Mom

    This is the sketchiest company I’ve ever attempted to contact. Key word is “attempted.” After 5 phone calls and 3 emails I still never got to speak to their customer service.

  • Aboyandhisdog

    Mike, Is there somewhere in your reviews that you explain who the manufacturer is and where they are located? Is there a “parent” company? I feel this would be good information for the consumer to have. There are so many new foods it is really getting hard to know where these foods are coming from. Thank you.

  • InkedMarie

    Hands down, this has the most interesting name for a dog food, LOL.