I and Love and You Nude Food (Dry)

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Rating: ★★★★★

I and Love and You Nude Food Dog Food receives the Advisor’s top rating of 5 stars.

The I and Love and You Nude Food product line includes three dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • I and Love and You Nude Food Simply Sea
  • I and Love and You Nude Food Poultry Palooza
  • I and Love and You Nude Food Red Meat Medley

I and Love and You Nude Food Red Meat Medley was selected to represent the other products in the line for this review.

I and Love and You Nude Food Red Meat Medley

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 39% | Fat = 17% | Carbs = 36%

Ingredients: Pork, lamb meal, herring meal, lentils, garbanzo beans, dried egg product, dried beet pulp, canola oil (preserved with mixed tocopherols and citric acid), tapioca, beef, sweet potato, pork liver, natural flavor, blueberries, apple, spinach, tomato, carrot, olive oil, New Zealand green mussel, choline chloride, potassium chloride, calcium carbonate, chia seed, fish oil, inulin, salt, turmeric, iron amino acid chelate, zinc sulfate, vitamin E supplement, zinc amino acid chelate, ferrous sulfate, niacin supplement, manganese amino acid chelate, copper sulfate, thiamine mononitrate, calcium pantothenate, vitamin A supplement, manganous oxide, pyridoxine hydrochloride, copper amino acid chelate, sodium selenite, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, calcium iodate, folic acid, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus casei fermentation product, dried Bifidobacterium thermophilum fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus niger, dried Trichoderma reesei, Yucca schidigera extract, rosemary extract

Fiber (estimated dry matter content) = 5.6%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis35%15%NA
Dry Matter Basis39%17%36%
Calorie Weighted Basis34%35%31%

The first ingredient in this dog food is pork. Pork can be defined as “the clean flesh derived from slaughtered pork” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Pork is naturally rich in all ten essential amino acids required by a dog to sustain life.

Although it’s a quality item, raw pork contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is lamb meal. Lamb meal is considered a meat concentrate and contains nearly 300% more protein than fresh lamb.

The third ingredient is herring meal, another protein-rich meat concentrate.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.2

The fourth ingredient is lentils. Lentils are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.

However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient is garbanzo beans, also known as chickpeas. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (pulse) family of vegetables.

Garbanzos contain about 22% protein, something which must be considered when evaluating the total protein reported in this food.

The sixth ingredient is dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

The seventh ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The eighth ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.

Yet others cite the fact canola oil can be a significant source of essential omega-3 fatty acids.

In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.

The ninth ingredient is tapioca, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.

The next ingredient includes beef. Although it’s a quality item, raw beef contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, we note the inclusion of chia seed, an edible seed nutritionally similar to flax or sesame. Provided they’re first ground into a meal, chia seeds are rich in both omega-3 fatty acids as well as dietary fiber.

However, chia seeds contain about 17% protein, a factor that must be considered when judging the meat content of this dog food.

Next, fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, fish oil should be considered a commendable addition.

In addition, we note the inclusion of inulin, a starch-like compound made up of repeating units of carbohydrates and typically sourced from chicory root.

Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.

And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

I and Love and You Nude Food Dog Food
The Bottom Line

Judging by its ingredients alone, I and Love and You Nude Food looks like an above-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 39%, a fat level of 17% and estimated carbohydrates of about 36%.

As a group, the brand features an average protein content of 39% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 36% for the overall product line.

And a fat-to-protein ratio of about 43%.

Above-average protein. Near-average fat. And below-average carbs when compared to a typical dry dog food.

Even when you consider the protein-boosting effect of the lentils, garbanzo beans and chia seed, this looks like the profile of a kibble containing a significant amount of meat.

Bottom line?

I and Love and You Nude Food is a grain free meat-based kibble using a significant amount of poultry, lamb or fish meals as its main sources of animal protein, thus earning the brand 5 stars.

Enthusiastically recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

09/04/2014 Last Update

  1. Adapted by the Dog Food Advisor from the official definition of meat by the Association of American Feed Control Officials
  2. Association of American Feed Control Officials
  • theBCnut

    That’s a double win/win for dogs.

    Sent from my iPod

  • Tim Steinke

    looks like their poultry palooza recipe uses chicken fat instead of con-ola

  • theBCnut

    Not the moderator, but since companies are not required to list sodium content on their labels, the only way to know is to contact the individual companies and ask for that info. There is a thread on the forum about sodium content where a reader did her own research for her dog and posted what she found.

  • Shanyn Stradley-Slavin

    I hope I get a quick answer from the page moderator. Because, I have to go get food today!! And, I need something with a low sodium content that will put weight on my Cavalier King Charles with a grade 4 heart murmur and help me maintain it. And, I don’t not want to use the B.A.R.F diet or any other home made solution. Please help me out here. My lil ones are sitting here staring at me as we speak…lol

  • ShepAussie

    This kibble softens in water quicker than other kibbles, which I believe indicates it is more digestible.

  • ShepAussie

    I don’t know if they changed the formula since you wrote this, but beef is not listed as an ingredient in their red meat medley formula of their dry kibble.

  • ShepAussie

    What basic questions did someone from the company not answer?

  • theBCnut

    The issue I have with “Roundup ready” plants is that they spray them with LOADS of Roundup and the plants absorb the Roundup, then we eat the Roundup. Not my idea of a healthy diet.

  • mack2

    Ditto – basically “Roundup Ready” Canola plants, are just the plants they have found that are naturally resistant to damage from using Roundup as weed control in the fields. The “Genetic Engineering” is more like natural selection. They know that a certain percentage of Canola plants are naturally resistant to the weed spray. So they plant a field of Canola, spray the entire field with Roundup, and the “Survivors” – the Roundup resistant plants, are seed-harvested, Basically you are just taking seeds from and planting plants you know are naturally roundup resistant – and not taking seeds or planting plants that are not. No difference in the oil from the resistant and non-resistant plants.

  • Mindy

    I just decided to give them a call as well to see what would happen. I have sourcing questions anyways. No one answered. Go figure.

  • Mindy

    So, could you post what you received from them about the sourcing? That’s my main concern about these products at the moment.

  • Lisa

    Started feeding this stuff to our 2 YO border collie aussie shepherd mix thinking we were doing the best thing we could for our dog. The first thing we noticed was that he was constantly hungry (keep in mind this is a dog that we’d have to coax to eat in the past) as in we would feed him 4x the recommended amount of food on the packaging and he would STILL BE HUNGRY. After feeding him this food for about 3 weeks he had dropped from 42 lbs to 36 lbs. His ribs & his hips were sticking out so badly that we took him to the vet thinking the worst. They couldn’t find a dang thing wrong with him so we decided to try switching out his food. That did it. He gained back all of the weight over the course of a couple months. I won’t claim he was having kidney failure or that his hair was falling out, but I will say that it was shocking to see how much weight he lost in such a short period of time. I am uneasy about trusting anything this site says after seeing what happened to our dog from eating a “5 star” brand.

  • Eva Hickman

    It is such a weird name for pet food. I thought I would give it a try, but my pets don’t like it and it is really expensive.

  • Shannon

    Hope you get rid of the canola.

  • David Davis

    So basically you guys are calling Mike Sagman a liar. They can’t put beef as one of the 1st ingredients if it’s no where to be found that’s absurd. You guys sound like bunch of trouble makers or prob a Purina or Pedigree employee.

  • David Davis

    You’re very lucky because this is the most expensive kibble I’ve seen yet. Right now at Petco the 23 lb bag is $59 so yeah I would have stocked pile on that if I were you.

  • Nick

    whole foods has best price I have found for this brand . problem is it is hard to not buy something else when in whole foods :)

  • neezerfan

    This food is on clearance at my local Petco, half price.

  • PJGU

    Hound Dog Mom…oh how I WISH I could have introduced you to my former boss. He did NOT get the concept that many, many people want customer service via email these days.

  • PJGU

    This is not meant as a slight to you, but I am always fascinated as to why some animals responds so poorly on one food and so well on another, while a different animal will respond in the exact opposite fashion on the exact same foods. For instance, I would never, ever feed my animal Eukanuba or IAMs, but some animals do extraordinarily well on it. I think we need to start demanding low cost genetic testing at the vets for our animals and be able to use the results to pinpoint what foods and medications are good for our particular pet and which are not. They already do some minimal testing to help collies and related dog types avoid one type of heart worm medicine. I bet this could help with food issues too if they work on it.

  • Mary

    what did they say about the phosphorus content?

  • Chris

    Just gave my cat some of the chicken canned cat food and she loved it and she is a very picky eater. I called the company to ask about phosphorous content as she has renal problems and was able to speak to someone immediately. They also were able to answer the question about phosphorous. I will reserve judgment on the product until kitty has been on it for awhile but the customer service was excellent.

  • losul

    lol, yeah somewhere about 90% of it both the U.S. and canada is roundup ready.

  • Pattyvaughn

    So it’s both? Makes me feel sorry for the poor plant that wanted nothing more than a little sun and water, and look what it got.

  • losul

    They are both a cultivar as you said, and the vast majority of it is also GMO (roundup ready)

  • Pattyvaughn

    Yes, but canola comes under the cross bred heading.

  • Lisa

    GMO is NOT the same thing as cross breeding! GMO’s have DNA from alternate plants/animals/viruses added to them, thus changing their DNA. They are not natural AT ALL.

  • Chels

    Canola oil is just a different type of rapeseed oil, bred to have a lower acidic content … if you call that a “GMO,” then all crops are GMOs (how do you think we get different varieties of apple, pear, carrot …? careful husbandry and breeding of plants!)

    In any case, have only just gotten my dog this food. She seems to enjoy it after her first night of it. No difference in anything major yet, obviously. :)

  • http://www.dfwpugs.com/ sandy

    What “type” of food do you mean? There are several foods like this one – legume based. Horizon Pulsar and Amicus, Acana Regionals, Avoderm Revolving Menu, Canine Caviar Grain Free, Fromm 4 Star Nutritionals grain free Pork and Peas, Grandma Lucy’s Pureformance, Innove Prime, Natural Balance Alpha, Nutrisca, Dogswell Live Free, Taste of the Wild Southwest Canyon, and Zignature.

  • Pattyvaughn

    It looks like a pretty decent food, but the company won’t answer the most basic questions, which makes me wonder what they are hiding. I won’t risk it with my dogs.

  • Heather

    Saw this at my local pet store-have been entertaining the thought of doing raw but I am so busy with my dogs and always traveling its hard for me to do a homemade raw myself. So looked into this and picked up a bag of each of the formulas to rotate-not sure if I want to use this food. Confused by the messages concerning ONP. I know my one dog is very picky eater and he would like this type of food so another reason why I picked this food up. What suggestions do others have for someone who seems interested in this type of food.

  • Patricia Havis

    I put my terrier mix and shih-Tzu on this food – combination of the poultry dry food and the canned food. I feel that they are doing very very well. Both dogs are rescues and I’ve only had the shih-tzu for about 6 weeks and his coat and skin are much improved and their digestive system is working great! I love it so far. Been feeding it for about 3 weeks now. Very pleased!

  • Hound Dog Mom

    You won’t get an answer. I’ve called and emailed the company numerous times and never gotten a response. I even contacted their parent company “Only Natural Pet” and they couldn’t get the information for me either. This is one food I’d steer clear of.

  • Jean Torill

    You were not ask who made the formula. You were asked who makes the food. I will ask too – WHO makes, cans, extrudes, packages the actual food that we feed our dogs. And this company that makes, packages your food – what other brands does it make.

  • http://DogFoodAdvisor.com/ Mike Sagman

    Hi Corgi Lover,

    I’m sorry you had trouble finding this product on our 5-star Dry Dog Foods list. However, thanks to your tip here, I was able to uncover the mystery and fix it.

    The product didn’t make the list because we failed to add the “dry” tag at the end of the article.

    We use these “tags” to define each product and allow for precision searches — and to generate special lists by writing software that searches for these tags.

    So, all I had to do was add the “dry” tag to this review and voila — you should now find this product on our list of best dry dog foods.

    Hope this makes sense. Thanks again for the tip.

  • Storm’s Mom

    Good point! I am sure Dr Mike will fix the issue and add it to the 5-star and “Best Dry Foods” pages soon.

  • corgi lover

    I originally found this food by accident via the Only Natural Pet website. I wanted to try it, but ONP’s shipping charges are insanely overpriced. I contacted them, and after MANY REPEATED attempts to get an answer, I was told the only other place they sell it is at petco.com (web only, not in stores). I was a little put off, as Petco pretty much just sells junk food. I really don’t see the issue with them revealing who is making the food. Don’t pet owners have a right to know? So many of these pet manufacturers are horrible. I threw out some plant names (Pied Piper (one of the smaller decent ones as far as I can tell, etc.) hoping to get an answer, but NOOOOOOOOOOOO!!!!
    For those who don’t know, Only Natural Pet is a company in Boulder, CO that SELLS stuff that they have made by other companies which they (ONP) in turn put their own label on. This food used to have a ONP label, but they changed it to this really stupid name to gain a broader market. Only problem is, they still have NO CLUE as how to market it. Their web site does NOT tell a potential customer where they can buy it !!! It doesn’t even tell them to go to ONP, or petco.com. Just overall horrible marketing and customer service.

  • corgi lover

    I went to the “dry dog foods” tab and clicked on 5 star dog foods, as those are the only ones I’m interested in using. This brand is not listed at all under 5 star foods, or any other stars for that matter. But when I went to the alphabetical list I found it. Mike, it would be extremely helpful to have your lists cross-referenced properly. I shouldn’t have to go through every dog food alphabetically to weed out the 1-4 star foods.

  • Pattyvaughn

    There is really probably nothing wrong with this food except that some dogs can’t handle the lentils and garbanzo beans, or some other ingredient. Every food can’t work for every dog. Some people think that because their dog can’t handle it that makes it bad rather than that their dog has special needs.

  • Pattyvaughn

    I’ve never heard of a skin problem causing gas before.

  • guest

    they never had problems with shedding only after this food was fed. I’m feeding them eukanuba now and the bald spots are starting to fill in and the shedding has stopped. my boxers gas has also improved Haha

  • Jessica

    Why would you judge a food only on the name of it? Maybe the company is trying to be original?

  • Jessicakayu

    Wow. Unlike most people I am very pleased with this food. I have a 7 month old chihuahua/miniature pincher female puppy named Apple. Apple has been on numerous foods since we got her and has had some health issues. She’s been underweight because she didn’t eat other foods well. She previously ate Wellness, Royal Canine for Chis, and even prescription A&D canned food. We had to give her a Nutri-Cal to supplement what little food she would eat, attempting to make her healthier and at a better weight. Since trying I and Love and You (The dehydrated raw chicken one) she has completely changed. She can’t wait to eat now and gobbles up every bit of her food. She has way more energy, is more playful, and her coat looks so much better. I am so pleased with this food and am so relieved to have found something she can eat!

  • Jessicakayu

    Did you ever think that it could be a skin problem?

  • http://www.dfwpugs.com/ sandy

    Their dehydrated food is exactly like Sojo’s.

  • guest

    i still have the bag of red meat that i bought in Dec. of 2012. I was contacted by a former employee / friend that swears that no beef can be found in the red meat recipe. this was covered up by the company. still can’t understand how the food was rated soo high?

  • BETA

    Wow that would be false advertising! But I wouldn’t put it past any company now days. I was only jk about the name. If the food is good quality then the name don’t matter. But if you say its bad quality coz of experience then that’s a concern too. I’m rerading mixed reviews on it.

  • guest

    guess their trying to be hip and different? instead of wasting their time and money on stupid names and horrible packaging there money should go into the quality of the food. i also heard from previous worker that worked there that the company is racist and the beef recipe doesn’t even contain beef even though the bad clearly states there is beef in the food.

  • BETA

    Don’t worry I won’t. With a ridiculous name for a dog food I ever heard! Why would anyone name like this?

  • revoke303

    This is the worst food I have ever fed my dogs. I have a 2 yr old boxer male and and a 1 year old pug female he and she has been shedding like crazy after feeding this food for 5 months. He and she is going bald in spots and has very bad gas. DO NOT BUY THIS FOOD .

  • Farneth

    I began using I and Love and You about a week ago with my 8 month old Scottish Terrier puppy. Prior she ate Merrick’s puppy formula. While on the Merrick brand she consistently had problems going to the bathroom. She was frequently constipated, and most recently was experiencing digestion problems including vommitting, bloody stool, and diarrhea. While I don’t want to suggest that the Merrick brand was causing these problems, I felt that these digestion issues, coupled with her history of constipation warranted a diet switch. I decided to pick up the I and love and You “Simply Sea” limited ingredient dog food after a recommendation from my local Petco associate. As we have made the transition (gradu mixture of Merrick and I&L&Y) the quality of her stool has increased significantly. There has been no diarrhea, mucous, blood, or vomiting since the transition. If this pattern holds I will be own a very proud endorser of this brand, and will be happy to support more than just their great design and branding.

  • dumble

    Animals in the wild commonly eat quite a lot of plant matter. Besides,
    to feed them the meat that they would naturally eat, you would have to
    serve them whole mice or birds or allow them to hunt for themselves, an
    option that is unfair to native species of birds and other small
    animals, since companion cats and dogs have been removed from the food
    chain and have advantages that free-roaming animals lack it is OK to feed vegetarian. If you are vegetarian because of health reasons and because of spiritual reasons, by feeding substandard pet store food based on meat you are harming dog’s health and well being.

  • LabsRawesome

    I heard IALAY kibble is available at Petco. Does anyone know the bag sizes and prices?

  • monkey

    You will never get a hold of them. Mike should add a bad customer service line to the review. I know he’s done it for a couple other companies.

  • http://www.facebook.com/profile.php?id=558588562 Jim Smith

    I tried to get someone on the phone during business hours to no avail

  • Diesel84

    This company, like its related company “Only Natural Pet” does not manufacture anything itself. They source products from different manufacturers and then put their private label on it.
    They do not disclose the sources. They have no real control over how the food or treats are made. It’s basically a large marketing company selling the image of a healthy all natural product which their research tells them is in demand.

  • Jake & Caroline’s Mom

    Has the dogfoodadvisor done an advisement on their dehydrated line also? I couldn’t find it if not i’d like to suggest it be reviewed. I’m curious how it stacks up against known brands to me like Stella & Chewy or Sonjas or Honest Kitchen. Thanks.

  • Jake & Caroline’s Mom

    My senior dog loves this food. But My god >.> I emailed to ask them a question about how to properly feed her weight 40lbs a week a go and got nothing back. Will continue to buy since every other food seems to make her sick to her stomach literally but man >.> Is customer service too had to ask for from an “american” company? I get better help from the pet foods made in China >.>

  • Loise

    I hope you don’t have cats …
    or wear leather.

  • Loise

    People like to know if a company manufactures its own food, since shared factories and shared ingredients can lead to cross-contamination and other issues. If comany y has so-so chicken and company x has chicken in their formula, why would the manufacturer go out of their way to get different chicken for company x…usually they just come up with the ingredients for all the company they process food for. Recently so many food recalls are from companies that share a manufacturing plant. That is one of the recent problems.

  • Loise

    Sounds good but for the canola oil. Canada/oil—a gmo. Was invented first as an insecticide or something crazy like that. So many higher quality foods contain canola. Too bad,

  • Pattyvaughn

    Nobody knows, including Charlie.

  • http://www.facebook.com/sherrie.hall.7 Sherrie Hall

    is this a computer answer??

  • http://www.facebook.com/sherrie.hall.7 Sherrie Hall

    Who manufactors your food?

  • Pudleluvr

    I had a store credit at Petco and saw this product on their webiste. I came to this webisite because I curious about tthe food. I had to call Innova regarding their food recall. We have used Innova off and on for the last 7 years with our two poodles. I had a half used bag which had been recalled and an unopened bag not recalled but the lot number had been recalled for the puppy and grain free. I called Innova and they told me why my particular bag was not recalled even though it was the same lot numbers as the puppy and grain free. I told them I want to return the bag anyway and they reminded me their food is guaranteed and I can return and get my monies back. Anyway, they were professional and courteous. I couldn’t imagine paying for and using a dog food in which I could not call the company and ask questions, doesn’t matter what. We’ve used several dog brands: Orijen, Blue Buffalo, Merrick, Innova, freeze dried and raw (can’t remember their names) and now Honest Kitchen. We’ve also tried cooking dog food and making our own raw dog food. I didn’t ever have a problem with customer service. I remember when I found a bone fragment in the frozen raw dog cubes (can’t remember the name, so long ago) and called customer service. They were kind and offered me a coupon for the trouble but told me they couldn’t always control bone fragments that came with the meat. Anyways, customer service is important. It is the reason why these small independent dog food comapanies like Orijens are successful.

  • Marie

    You know something, at least you’re freely admitting that you’re pushing your morality on to your pets without their consent. Most vegans aren’t that honest. Kudos to you, sir.

  • Jessie

    I don’t usually comment here, but I am surprised at all the negativity. Our 8 year old Siberian Husky has been on this food since the beginning of this year. He ate Organix grain-free prior to I and Love and You and prior to that was on Dogswell. We discontinued Dogswell after the first round of chicken jerky treat issues was brought up. We tried him on Blue Buffalo for a while, but his breed is known for sensitive stomaches and he could not tolerate Blue Buffalo foods.
    This I and Love and You is the first food in the six years we’ve had him that he will eat consistently, keep on weight and not upset his digestive tract. Specifically he is on the Simply Sea dry formula with an occasional meal from their freeze dried line for variety. For years we have struggled with him being underweight. I happen to live in the Boulder area and have nothing but positive things to report about customer service. Prior to my first purchase, I emailed to obtain ingredient sourcing information and was responded to in a very helpful, informative manner. We also appreciate the affordability of their fish oil and joint supplements. If you’re happy with your dog food, great, if not, I recommend giving this one a try. We did and it has been great.

  • http://www.facebook.com/people/Joe-Bongiorno/846880304 Joe Bongiorno

    Sorry, but my dogs are on a strict vegetarian diet, and before anyone makes comments — dogs are omnivores, like us — we have a 100 lb Bull Mastiff/Shepherd mix and an 80 pound Shorthaired Pointer mix who are the healthiest dogs around (just ask our vet!) So, until you offer a vegetarian/vegan variety, keep your coupons, because we are proud dog lovers who also love pigs and chickens and cows, and won’t support their slaughter.

  • ohnoesaz

    I just want to say all 7 of my dogs love this food. I mix either this food or Brothers Complete with a dehydrated/freeze dry option, such as Honest Kitchen, Grandma Lucy’s, or Sojos. They inhale it and they’re healthy as usual.
    I’m a fan of this food’s low calorie content because my dogs are much happier when they get more food to stuff their faces with.
    I will point out that one of these dogs has allergy tendencies and will experience eye watering with some products. Also, one of these dogs is allergic to some grains and has rashed up badly in response to certain foods. Both of these dogs do great with “I and Love and You”.

  • Eileen

    I have a senior dog with a sensitive stomach and a new puppy with a sensitive stomach as well. After looking and trying for years to find a kibble that agreed with my senior dog I found one.. The sea food kibble from iandloveandyou, has been the only food that he can tolerate. Since it seemed so good I feed it to the puppy as well. They are both doing very well on this kibble. Puppy is growing and has a beautiful coat, and the old dog is eating and not in gastric pain. Even other five star food didn’t go over well with him. So I don’t need to call the company and have a chat with anyone. I don’t call bread maker or diary farm for my children either. I guess i’m not that kinda gal. I hope that this company does well because it’s an excellent food. Buying tip, I found the larger bags on line at petco, free shipping and cheaper than the stores.

  • InkedMarie

    This is for dr mike: if I am correct, when a veterinarian registers here, don’t they have to prove they are indeed a vet? If yes, maybe you should require the same of dog food representatives.

  • InkedMarie

    I believe he wants to know the name of the plant who makes the food and where that plant is located

  • http://twitter.com/TheyCallMeDelly Delgada Jayne

    Either he is a sneak or he’s being paid to snoop around and lie. Scour the internet, pet owners, and make your own decison!

  • Charlie “I and love and you”

    I believe I misunderstood your question and want to apologize for the confusion and your frustration. I have sent your question out to my associates who deal directly with our vendors and hope to have an answer soon, again I apologize for the delay in getting you the information. Would you please tell me a little more about you are hoping to find out with the state of manufacturing? If I have more detail on what you are looking hopefully I can get you the answer you need quickly.

  • monkey

    Charlie, you’re an idiot. You know exactly what i meant but you keep beating around the bush. You don’t understand your target market and you guys are going to fail.

  • Charlie “I and love and you”

    The formula was created with the help of our holistic veterinarian and other food experts in Boulder, CO.

  • Charlie “I and love and you”

    I apologize you had trouble getting through. The phone rings directly to me first and if I am not available you can leave a message and someone in the office can call you back within 24 hours. Now we have this account set up you can also message me here.

  • monkey

    Who makes it?

  • Hound Dog Mom

    Hi Charlie –

    What was the deal with no one answering phone calls or responding to emails?

  • Charlie “I and love and you”
  • Charlie “I and love and you”
  • Charlie “I and love and you”
  • InkedMarie

    Thanks Jan!

  • Jan_Mom2Cavs

    Marie, if you mean the foods that Susan Thixton would feed to her own dogs….that small list of foods, well I have a copy and this food is not on it. I also agree that ONP is the parent co.

  • InkedMarie

    I’m not trolling. Do you read? In this very thread, on this food, it’s been said that people cannot contact the company. Have you not read about dog food recalls? Should something happen to your dog, how are you going to get in touch with a company that is not picking up the phone and not returning emails?
    The food may be great, I don’t know and I won;t know but with all that has gone down in the last 7yrs since the first menu foods recall, being able to get in contact with a pet food company should be of utmost importance to consumers.

  • Pudge

    Sorry, but what was the point of this passive aggressive reply to my compliment? I don’t need to contact the company, to ask them what? Where the food is manufactured from? Where the plant is? If it’s bad for the dog, I can usually tell via the dog’s biological functions. Trolling isn’t good – fyi.

  • InkedMarie

    I hope your dog continues to do well on this food because it seems if you need to contact the company, you’re going to have a hard time doing so

  • InkedMarie

    I wonder what the price difference is? I won’t use it, if a company won’t answer the phone, they don’t need my business

  • Hound Dog Mom

    I guess you and Monkey both verified that it’s owned by Only Natural Pet, however I’m not interested in calling Only Natural Pet to try and get information about the product. If a company doesn’t respond to emails sent to the email listed on their website or answer the phone listed on their site during business hours – I’m not interested. Poor customer service is one of my biggest pet peeves. I wasn’t interested in trying the product anyways, I just wanted the calcium percentage of their dry dog food.

  • AimeeD

    Here’s another comparison: I-&-L-&-Y Natural Remedies/My Tummy Hurts supplement is 100% identical to Only Natural Pet’s Vital Digest supplement. Bottom line? Same product, same company, different label on the bottle.

  • monkey

    I can confirm that AimeeD is correct. Only Natural Pet is the parent company.

  • AimeeD

    Hi, yes, I am positive that OnlyNaturalPet is the parent company. Check out the corporate addresses on both websites – 5541 Central Avenue, Boulder, CO. I am also familiar with their full product line as I have bought the treats and supplements. Again, I was told that the I-&-L-&-Y brand was created to compete in the broader marketplace with other high-end brands. For this reason you’re probably not seeing the full line on the Only Natural Pet website as surely they didn’t intend to compete with their own products. In fact, I am certain that the same products are already sold there but just under the OnlyNaturalPet product label. Also if you peruse the I-&-L-&-Y Facebook page you will see that they recently rolled out in the Boulder area Whole Foods Market. An ingenious but common marketing strategy – sell more of your product under the guise of a different name (case in point: Sojos sold as Only Natural Pet EasyRaw, Diamond Pet Foods sold as Costco’s Kirkland). As with any new product launch, a company typically starts small (like in the Boulder area Whole Foods and in selected Petco outlets, such as Unleashed by Petco, where OnlyNaturalPet products are already sold).

  • Pudge

    I found this food while shopping at Petco and I was like – hmm, what an odd name. I looked through the ingredient list, specifically of the fish formula, and was impressed. I have a purebred beagle who has a lot of allergies. He’s allergic to poultry and red meat – really annoying since many dog food formulas have chicken meal or lamb meal. I was worried that I would have to be one of those weirdos who put their dogs on a vegetarian diet or I would have had to succumb to vet hydrolyzed protein dog food. The fish formula is really exceptional with helping my dog and his allergies. Another added bonus is that it doesn’t stink. The smell of fish dog food was a really big problem for my partner and IALAY doesn’t smell rancid. The dog loves it, and he’s pretty picky. I heartily recommend the Simply Sea, albeit a little pricey (19 bucks per bag).

  • InkedMarie

    rofl! (mike sagman: that actually is on topic, sort of anyway)

  • Hound Dog Mom

    Are you sure that Only Natural Pet is the parent company? I quick search of Only Natural Pet’s website shows that the only I and Love and You products they carry are the kibble and the canned food. I and Love and You also sells a freeze-dried raw food and a dehydrated raw food, in addition to several treats, chews, supplements, grooming products and flea and tick products. I seems to me that if Only Natural Pet was the parent company they’d carry I and Love and You’s full product line…

  • losul

    Maybe they’re just busy making love.

    hehe

  • InkedMarie

    I agree. What would happen if you had an issue and needed to talk to the company? Wait a week Nd hope for a reply? I need to check Susan Thixtons list of approved foods; something is telling me that she has this listed.

  • Hound Dog Mom

    Yeah, it’s unfortunate their customer service is so bad. All of their products (except their dehydrated) look really great, but I just couldn’t bring myself to try or recommend a brand with such horrible customer service.

  • InkedMarie

    Hope Mike reads this. I recall there being some raw food that is recommended, according to the ingredients etc but he red flagged it due to horrible customer service.

  • AimeeD

    The parent company for I and Love and You is Only Natural Pet in Boulder, CO. This food has recently been rebranded to the current name (it was previously sold under the Only Natural Pet label). I think this change was in part perhaps to be more competitive with other 5-star foods on the market. I would contact Only Natural Pet customer service directly with any questions. P.s. I don’t think they manufacture directly as a lot of their products seem to be private label of other brands. For example, the Only Natural Pet easy raw products are EXACTLY the same formulation as Sojos’ product line.

  • monkey

    I tried calling to ask where the canned food is made and before i got connected to anyone the computer system told me “goodbye”

  • Hound Dog Mom

    They never responded to any of my emails and didn’t answer the phone any of the times I called (I called different days, at different times – all during their business hours). If I remember correctly there’s some hold you get put on when you call with a message that talks about their products, but no one ever picks up the phone. The last time I called I put my phone on speaker while I was working on the computer and waited a half hour and no one picked up.

  • InkedMarie

    What happens when you call or email?

  • Hound Dog Mom

    This is the sketchiest company I’ve ever attempted to contact. Key word is “attempted.” After 5 phone calls and 3 emails I still never got to speak to their customer service.

  • Aboyandhisdog

    Mike, Is there somewhere in your reviews that you explain who the manufacturer is and where they are located? Is there a “parent” company? I feel this would be good information for the consumer to have. There are so many new foods it is really getting hard to know where these foods are coming from. Thank you.

  • InkedMarie

    Hands down, this has the most interesting name for a dog food, LOL.