Eukanuba Premium Performance (Dry)

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Rating: ★★★½☆

Eukanuba Premium Performance Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.

The Eukanuba Premium Performance product line lists 2 kibbles, each targeted to active, performance and working dogs.

Since we could not locate AAFCO nutritional adequacy statements for these products on the Eukanuba website, we’re unable to report life stage recommendations.

  • Eukanuba Premium Performance 30/20 Formula
  • Eukanuba Premium Performance 28/18 Formula

Eukanuba 30/20 Formula was selected to represent both products in the line for this review.

Eukanuba Premium Performance 30/20

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 33% | Fat = 22% | Carbs = 37%

Ingredients: Chicken, chicken by-product meal (natural source of chondroitin sulfate and glucosamine), corn meal, brewers rice, ground whole grain sorghum, chicken fat (preserved with mixed tocopherols, a source of vitamin E), dried beet pulp, chicken flavor, fish meal, dried egg product, fish oil (preserved with mixed tocopherols, a source of vitamin E), brewers dried yeast, potassium chloride, salt, sodium hexametaphosphate, Fructooligosaccharides, choline chloride, minerals (ferrous sulfate, zinc oxide, manganese sulfate, copper sulfate, manganous oxide, potassium iodide, cobalt carbonate), calcium carbonate, dlmethionine, vitamins (ascorbic acid, vitamin A acetate, calcium pantothenate, biotin, thiamine mononitrate (source of vitamin B1), vitamin B12 supplement, niacin, riboflavin supplement (source of vitamin B2), pyridoxine hydrochloride (source of vitamin B6), inositol, vitamin D3 supplement, folic acid), vitamin E supplement, lcarnitine, beta-carotene, rosemary extract

Fiber (estimated dry matter content) = 4.4%

Red items when present indicate controversial ingredients

The first ingredient in this dog food lists chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

Which brings us to chicken by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of a slaughtered chicken after all the prime cuts have been removed.

In a nutshell, chicken by-products are those unsavory leftovers usually considered “unfit for human consumption”.

In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh chicken.

The third ingredient is corn meal, a coarsely ground flour made from dried corn. Corn is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The fourth ingredient is brewers rice. Brewers rice represents the small grain fragments left over after milling whole rice.

This is a cheap cereal grain by-product and not a quality ingredient.

The fifth ingredient is sorghum. Sorghum (milo) is a starchy cereal grain with a nutrient profile similar to corn.

Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, sorghum may be considered an acceptable non-meat ingredient.

The sixth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The seventh ingredient is beet pulp. Beet pulp is a controversial ingredient… a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

After the chicken flavor, we find fish meal. Fish meal is another high protein meat concentrate.

Unfortunately, this particular item is anonymous. Because various fish contain different types of fats, we would have preferred to have known the source species.

Fish meal is commonly made from the by-products of commercial fish operations.

What’s more, the controversial chemical ethoxyquin is frequently used as a preservative in fish meals.

But because it’s usually added to the raw fish before processing, the chemical does not have to be reported to consumers.

We find no public assurances from the company this product is ethoxyquin-free.

Without knowing more, and based upon this fish meal’s location on the list of ingredients, we would expect to find only a trace of ethoxyquin in this product.

The tenth ingredient lists dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, this recipe contains fructooligosaccharide, an alternative sweetener1 probably used here as a prebiotic. Prebiotics function to support the growth of healthy bacteria in the large intestine.

Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Thrdly, we note the inclusion of sodium hexametaphosphate, a man-made industrial polymer with no known nutritive value.

HMP is used in making soap, detergents, water treatment, metal finishing and most likely here to decrease tartar build-up on the teeth.

Although some might disagree, we’re of the opinion that food is not the place for tartar control chemicals or any other non-nutritive substances.

And lastly, fish oil. Fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, fish oil should be considered a commendable addition.

The Bottom Line…
Eukanuba Premium Performance Dog Food

Judging by the quality of its ingredients alone, Eukanuba Premium Performance Dog Food looks like an average kibble.

Just the same, it’s still important to estimate the meat content of this product before determining a final rating.

The dashboard displays a dry matter protein reading of 33%, a fat level of 22% and an estimated carbohydrate content of 37%.

As a group, the brand features an average protein content of 32% and a mean fat level of 21%. Together, these figures suggest a carbohydrate content of 39% for the overall product line.

Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

Free of any plant-based protein boosters, this is the profile of a kibble containing a notable amount of meat.

Bottom line?

Eukanuba Premium Performance is a grain-based dry dog food using a notable amount of chicken by-products meal as its main source of animal protein, thus earning the brand 3.5 stars.

Recommended.

Those looking for a wet product from the same company may want to check out our review of Eukanuba Canned Dog Food.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food brand… or maybe the review itself? Please know… we welcome your comments.

Other spellings: Eukenuba, Eucanuba

Notes and Updates

11/15/2009 Original review
06/08/2010 Updated
11/07/2011 New formula, upgraded to 3.5 stars

Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • Jonathan

    I understand that. Where I said “I wonder where they get off with their pricing structure”, that was more of just a jab. I know why it costs more. But from a nutritional standpoint alone, it shouldn’t.

  • Antonio

    Jonathan,

    Eukanuba’s pricing is like most larger companies, based on the number of employees that have to be paid, and their advertising. People are slowly learning to evaluate what’s inside the bag versus what’s drawn on the outside to make their decisions.

  • Jonathan

    It is pricey, Jimmie… it actually costs more than Blue Buffalo or Wellness per pound at most retailers. If, for what ever reason, it was all I could buy (versus grocery-store foods), then I would pay the price. But being that I have access to the 5-star Earthborn Primitive Natural for around the same price as Pure, it makes me wonder where Eukanuba gets off with their pricing structure. Also, the name “pure” cracks me up. Does that not imply, by logical extrapolation, that their other products are inherently “impure”? lol

  • jimmie

    Eukanuba Pure may b the best choice but very expensive!

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Jonathan… Thanks for the new Eukanuba product and website link. It’s nice to have someone (like you) representing the pet food retailers side of the industry. And supplying helpful insider information.

    As far as the half stars go… a great idea! I’ll look into it immediately. Of course, there would be a few hurdles and challenges to overcome. I’ll speak with my tech person so see if we could do this. In any case, thanks for this valuable suggestion.

  • jonathan

    Their website has all the info on the new line… http://www.eukanuba.com/en-US/eukanuba-pure.jspx

    Without the brewers rice I would give it 4 stars. Which brings me to a question… can your software assign half stars? Roger Ebert uses half stars to great effect in his film reviews. Something like this food could be 3 1/2 stars. Then a food like nutro max could be 2 and 1/2 stars, like, mildly recommended. then NC could be 3, and ultra 3 and 1/2. see what I’m getting at? and while we are on it, Ol’ Roy could be assigned ZERO stars, meaning not recommended EVER. Half stars could sharpen your product reviews to a fine point.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Jonathan… I’ve added Eukanuba Pure to my To Do list. Let me know once you see it in your store (or better yet) if you find a web page for the product. Thanks for the tip.

  • Jonathan

    Eukanuba is re-releasing their new “pure” line. We should be getting it back in store next week. Looks like a 3-4 star food. 3 1/2 maybe. It still contains brewer’s rice. It claims that it is corn, wheat, soy, and by-product free.
    Funny that they would name a product “pure”. seems to me that would imply their other products are “impure”. anyways, here’s the ingredients and GA for the adult…

    Chicken, Chicken Meal, Brewers Rice, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Beet Pulp, Dried Egg Product, Potassium Chloride, Natural Flavor, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Salt, Vitamins (Vitamin E Supplement, Ascorbic Acid, Beta-Carotene, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of vitamin B1), Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Sodium Hexametaphosphate, Choline Chloride, Fructooligosaccharides, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Monosodium Phosphate, Rosemary Extract.

    Crude Protein minimum 25.0%
    Crude Fat minimum 16.0%
    Crude Fiber maximum 5.0%
    Moisture maximum 10.0%
    Vitamin E minimum 140 IU/kg
    Omega-6 Fatty Acids minimum 2.0%*
    Omega-3 Fatty Acids minimum 0.3%*

  • jose

    Might as well give them olroy LOL.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Victor… Not sure I understand your question. Some pet food companies (even here in the US) create slightly different recipes for products they sell in other countries. Hope this helps.

  • Victor garcia

    I like to know if this Dog food are made in same country, because in Costa Rica, i guess the Dog food that our dogs consume is made en other country, not in the E U A and i think is other quality please answer quikly
    thank you.