Consumer Reports Calls Walmart’s Ol’ Roy the “Best Deal”… Oh, Really?

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In its August 2011 issue, Consumer Reports has called Walmart’s one-star rated Ol’ Roy Dog Food the “best deal”.

Cover July 2011 Consumer ReportsIn writing this article, Consumer Reports researchers appear to have favored dog foods simply because they were cheap.

Over virtually any other criteria.

No matter the source of the food’s ingredients or the amount of meat contained in its recipe.

To justify their bizarre choice, the writers go on to explain…

“Premium or otherwise, any (dog) food you see on supermarket or pet store shelves that’s labeled ‘complete and balanced’, ‘total nutrition’ or ’100% nutritious’ should meet the minimum standards for nutrition set by the Association of American Feed Control Officials. That indicates that it’s adequate for the vast majority of healthy pets.”

Consumer Reports and Dog Food
Where ‘Cheap’ Rules

These evaluators apparently believe that protein is protein. Fat is fat. And it doesn’t make any difference from where the ingredients come. So long as they meet the absolute minimum requirements to sustain life.

And that price should be the only factor that defines a good dog food.

Welcome to what best-selling author Michael Pollan refers to as the Age of Nutritionism.

Nutritionism is not a science. It’s an ideology. A religion. A mistaken belief that scientists, veterinarians and animal nutritionists have the ability to engineer a dog food more perfect than Nature.

More perfect than real food.

And of course, cheap, too.

Are You a Nutritional Fundamentalist?

If you’re comfortable with the belief that protein is simply protein… even if it comes from low quality agricultural by-products and slaughterhouse waste

Or if you believe that all fats are created equal… even if they come from fatty trimmings and low grade vegetable oils…

Or that carb-heavy, factory processed dog food pellets are superior to fresh meat and produce…

Then you might consider yourself nothing more than a nutritional fundamentalist.

Just like that wise and all-knowing panel of so-called “experts” at Consumer Reports.

Or Are You a
Conscientious Canine Caretaker?

Now, if you believe (like I) that there’s something inherently wrong with using cereal mill rejects, floor sweepings, animal by-products, cancer-causing preservatives and restaurant grease to make dog food, then you’ve earned the right to call yourself…

A conscientious canine caretaker.

And you also possess the good sense to reject the findings of this misguided Consumer Reports article. And to continue your search for finding the best dog foods for your pet.