[soho]

Hi Mike,

I would love to see more disclosure about the ingredients in a companies foods. All companies use the prettiest marketing terms to describe the quality of their ingredients “only the best” “highest quality” “human grade this or that” etc.

I like the way the Whole Dog Journal won’t review a food if it doesn’t disclose who manufactures it. In the beginning some companies balked at this idea and refused to disclose the manufacturers name and the location of the plant. They used terms like proprietary information as an excuse not to disclose. WDJ stood firm and now they all disclose because they all want to be in the WDJ’s dry food list of top foods!!

Many companies use your websites rating to promote their foods. “fill in the blank” received a 5 star rating from the Dog Food Advisor. You could easily ask a manufacturer to disclose more info to be reviewed on DFA. Who actually manufactures their human grade this or that. Where do their meat meals come from, their vitamins, their meats, their fats etc.

This would accomplish several things. Manufacturers would start to disclose more, consumers would get a chance to learn more, companies that use inferior ingredients would start to upgrade their ingredients in order to get your coveted 5 star rating and people would start to avoid the companies who refused to disclose.