[aimee]

Hi Mike,

I don’t see myself as requiring expensive testing. I just like to see some basic quality control being in place. Additionally, I don’t think a nutrient analysis is out of reach for even the smallest of companies. I like to see feeding trials but don’t require them (though during growth I do choose to feed diets that have underwent trials) nor do I think they are a measure of quality. There are foods that have passed feeding trials that I would not choose to feed. If the company invests in research it is icing the cake. There is plenty of opportunity for small companies to fit my bill.

Honestly, though a lot of companies don’t make it past the website evaluation. I just can’t bring myself to financially support a company that has egregious errors here.