[Michael M]

Hi Shane,

The most important thing to think about for any sort of start-up is using the “jobs to be done” framework. For dog treats and dried food with conditions, think about what products people use for their dogs. Talk to people who have dogs with those problems and see what they have “hired” to help out their dog.

Getting information about actual target users is the best possible place to start. Wish you the best of luck!