[Patti S]

You actually can find quite a few hypoallergenic brands of dog food at Petco or Petsmart, as well as topical flea control products.
Witch Hazel and 100% pure Aloe Vera gel can be applied to itchy areas to help soothe the itch (try applying it before going out on a walk, so it can stay on long enough to do some good). Both of these products are safe if licked off.