I actually heard some murmuring about the level of kickback zukes got possibly reversing that decision. Can’t find anything online about it, just from within the dog world and i live in colorado so there are people close to the center of the situation.
Gotta say, the sketchiest part of purina getting involved is quality. Recipe changes don’t tell us everything. Sure, when Nat Bal sold their treats got all kinds of crap added and it was obvious that things changed, but Purina will absolutely be pushing to raise profit margins, and that most likely means lowering costs.
