[aimee]

Hi losal,

I took a look at the nutritional information posted and I agree things don’t add up. The company writes that their diets meet or exceed AAFCO guidelines yet using their posted information they do not.

I just looked at a few items. For the puppy diet they report 232 mg Ca/132 kcals which is ~1.75 grams Ca/1000kcals well below AAFCO min of 2.8 Grams/1000 kcals for growth and reproduction. NRC min for growth is 2.0 grams Ca /1000kcals. The diet barely meets AAFCO min for main but sadly this diet is marketed for pups.

Vit E is reported as .73mg alpha toco /132 kcals ~ 5.5mg alpha toco/1000 kcals NRC does not have a min. reported but report adequate at 6.0 mg/1000kcals and recommended at 7.5 mg/1000kcals. So using the reported information this diet is short of NRC rec.allowance.

Vit E is expressed in IU by AAFCO 14.2 IU/1000 kcals which is equivalent to ~ 9.5 mg alpha toco/1000kcals. The diet is short of AAFCO as well.

There is a lot of misinformation on the web site and combined with the nutrient discrepancies in the few I checked I myself would pass on feeding this company’s products.