[aquariangt]

My other 2 thoughts-

1. It’s grass finished and not full grass fed. That’s out there as well
2. Most food service doesn’t quite do that high of a manufacturer markup, but I’m not sure about pet food, but I do know about retail pet food markup and it’s usually closer to 30%. Now, lower margins would be worth it if the contribution were good, but on this one, it wouldn’t be I don’t think. I’m really not positive