[aimee]

Hi Jakes Mom.

I didn’t know what KBPF was but looked it up. I wasn’t familiar with the company so I took a look and this is a company whose products I would most definitely not use.

When I evaluate a company I first look at the website. I ask myself several questions: Does the information make sense? Does the company have a basic understanding of nutrition or is it full of pseudo science? What is the company’s attention to detail? If they post nutritional information does it add up?

First I looked at the FAQ and found this: “Protein is an amino acid” Right away a red flag goes up. Either the company doesn’t know that a protein is made up of long chains of AA’s or it has very poor attention to detail. Whatever the reason for such a blunder it is a bad sign in my book. Honestly, it just went downhill from there, like this gem: “Dogs lack the digestive enzymes to break down and metabolize carbohydrates.”

So within about 45 seconds of looking at the website I failed the company, but to be complete I’ll look at the nutritional information they posted and pull out the calculator.

The company reports as fed nutritional information for 1 lb of homemade dog food using their mix and prepared with 85% lean beef as the meat source. They report 1 lb of homemade pet food as having 733 kcals and 695 mg of Calcium. To convert to an energy basis that would be 695 mg Ca/733 kcals X 1000 = 948 mg Ca/1000 kcals. AAFCO Min for maintenance is 1714 mg Ca/1000 kcals. Using the information they provide they are reporting that if you use their product and make food according to their instructions your dog will take in far less Calcium than what the AAFCO min recommendation is for an adult dog.

For giggles I looked at Zn. The company reports Zn as 20.8 ppm. Now this is very very odd as the analysis is clearly titled “Based on “as fed” per pound of finished dog food” yet they are reporting Zn as PPM which is the same as mg/kg. Pressing forward… KBPF reports 20.8 mg of Zn in 1 kg of finished pet food. They report 1 lb prepared pet food has 733 kcals which means 1 kg has 1612 kcals. 20.8 mg Zn/1612 kcals x 1000 = 12.9 mg Zn/1000 kcals. AAFCO current min for Zn is 34 mg Zn/1000 kcals. The diet is short on Zn as well.

Ok, this is just too easy. The folic acid looks off as well. They report .01 mg folic acid/733 kcals which is ~.014mg folic acid/1000 kcals; AAFCO min is .051 mg folic acid/1000 kcals KBPF reports that their diet fails to meet AAFCO’s min for folic acid.

It really didn’t surprise me that KBPF nutritional information wouldn’t make any sense. I kinda knew right from the get go that the company would fail miserably. I mean really… if the company writes ” Protein is an amino acid” it is pretty clear that they don’t have a clue as to what they are talking about.