Hi Michelle R.
My experience with Natures Logic was /is very different. I considered using the brand as my dog is on a diet of venison. I went to the website and was very concerned by what I found. The company inserted words into quotes which changed the meaning of the quotes, and it appeared that they only had one product analyzed and then posted those results for all the products.
I’ve talked with Mr Freeman on the phone and in person. In person was very telling!! I asked him about inserting words into quotes and he looked up and off into the distance, stroked his chin and in with a long drawn out affect said as best I remember “Oh… did I? Gee… I’ll have to look into that” When I asked about the nutrient analysis all looking the same he looked down and started to chuckle and said well yes, he only had one product analyzed, the chicken formula and then just changed some numbers here and there for the others. I asked him about the low Vit D levels in his diets and he told me to let my dog sit at the windows when the sun came through and my dog would make all the Vit D she needed. When I reminded him that dogs only make insignificant amount of Vit D and it is a requirement of the canine he said something like “Of course they make Vit D, probably when the researchers tested them they had the dogs locked up in a room in the dark without any windows.
Pressing onward, I asked him about the calcium levels in his diets and the effect on growth for large breed pups. He said you can feed a puppy all the calcium you want they would only absorb what they needed. When I reminded him that puppies can’t regulate calcium absorption which is why they need a controlled level in their diet he told me to feed a high calcium food and measure the calcium level in the blood .. it would be fine. YIKES !!! So I tried again and reminded him that yes the calcium level in the blood would be normal despite the effect the diet had on the C- cells and calcitonin levels. He didn’t know what those were. Then he handed me a copy of Dog Naturally magazine to use as a reference instead of the NRC Nutrient requirement of dogs and cats. I found that downright scary!
I asked who formulated his diets and what that person’s education was. He formulates the diets and his degree is in marketing. Suddenly it all became very clear!!! He doesn’t know anything about nutrition because he is in the business of marketing not in the business of nutrition!!
Combing that with him telling me he doesn’t do any type of ingredient testing and he didn’t seem sure of what post production testing was done as far as quality control pretty much lowered the boom of doom onto that company for me.
He is good at what he is educated in .. marketing. Well except for promising things he never follows through on. Like posting correct nutritional information on his website. I think it was last year that he told Dr. Mike he had each individual product analyzed and the data would be posted shortly. But the information really hasn’t changed much…. except for a few numbers here and there.
After talking with Mr. Freeman and evaluating his company I can see why the company isn’t on Editors Choice. The food has a great concept but poor execution in my opinion.
