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aimee
Participant

Hi Crazycats,

Here is a link to an article about the case https://www.petfoodprocessing.net/articles/14378-champion-petfoods-resolves-two-mislabeling-lawsuits

As I remember it Champion marketed their trout as “wild caught” and used imagery of a fisherman in waders, standing in a stream and holing a pole. Apparently the fish in their products was/is farm raised.

As I recall they marketed their chicken as “Free Run” accompanied by images of chickens freely foraging in what I’d call spacious scenic wide open field. Apparently the chickens are raised indoors without any access to outdoors.

Apparently Champion said it was “an inadvertent oversight” that they claimed the trout was wild caught and will “provide better clarity” on the term “free run”